The best value for my money

What are the best aspects of this product?

It has helped us to come of age. We have tried almost every good marketing tool out there. From HuBSpot to Eloqua, we have done it all, but none matches what the IBM marketing cloud has to offer. We can manage and monitor our marketing campaigns with ease with the help of this tool. We can now get value for the money we have spent in buying the tool. The functionality it brings to our marketing efforts, are top notch. Our team has found the best of what the tool has to offer and we can see that in the form of the accomplishments they have attained.

What aspects are problematic or could work better?

I do not have major problems with using the IBM marketing cloud. However, I would love to see more of the reporting functionality. Maybe in future the developers can enable the tool to integrate with Outlook 365 for better reporting. IBM marketing cloud alone does not offer the best of reporting functionality. When you want to present the results, you can export to the spreadsheets, but editing on that platform is not as easy as it should be. All in all, we are able to find our way around and achieve that objective, so maybe it is not that big of a deal.

What specific problems in your company were solved by this product?

We can now manage hundreds or thousands accounts for our leads. The tool has managed to help us get ahead of our marketing campaigns. We do not have to worry about the size of our customer base as the tool is highly scalable. Through automation, we an easily manage our marketing and organize them from the start to presentation stages. We can say we are in a better place with this marketing tool due to automation, seamless functionalities and high return on investment (ROI).

Are you a current user of this product?

Yes