Allows you to be better organized

What are the best aspects of this product?

The analytics functionality is top notch. You can know just about anything on social media including how much engagement your followers are bringing to your posts. On top of that, you will be able to pull up analytics who has followed you and who has left as a follower. With such data, you will be able to engage your followers positively by keeping track of the engagements on different posts and how they relate with your followers so that you can upload content or posts that have more engagements and do away with those that do not relate with your followers positively. The analysis also gives you an idea of when is the best time to upload a post.

What aspects are problematic or could work better?

The tool is amazing when it comes to learning about your follower and what you can do to improve our posts so that you retain and attract more people to follow. However, there are few problems that need fixing. Although the scheduling of posts is reliable, it would be better if it could be automated. For example, you can schedule when a post will go live but you have to take action, manually, when you want to post it. This problem may lie on Instagram which makes it their part to play in terms of automation.

What specific problems in your company were solved by this product?

It has helped to make my work easier. Before Iconosquare, everything was out of place including the scheduling of posts. Since I ran a social media account, it is vital that you plan ahead and schedule for when and at what time the posts should go live. Having such a plan makes your work effective and successful in the end. With this tool, I can view the plan, oversee its implementation and execute it. For examples, I can create a plan for next week’s events and posts and view the plan to see which holes need filling. In short it has helped to increase the visibility of my work as a social media manager.

Are you a current user of this product?

Yes