Increases engagement of followers on social media

What are the best aspects of this product?

The desktop or PC version of Instagram does not provide the needed visibility for your Instagram account. You are limited in terms of how much you can see or view depending on where you have been, what you have liked or commented and the like. However, Iconosquare has made things simple as it equips all versions outside the mobile version to track their likes and comments with ease. The desktop setting is top notch as it provides you with a layout where you can access all the posts you liked and those you made comments on. In short, you do not have to use your phone to access Instagram and utilize the hidden features, as long as you have the Iconosquare tool with you. It gives you more visibility of your account and what is happening.

What aspects are problematic or could work better?

Despite it being reliable in terms of tracking which posts you like or comment on, it still has a lot to improve on. For example, it is not possible to know which posts you have un-liked or the pages you have un-followed. It should be able to pull up such data to help you understand the social media well. The bigger part of the problem may be with Instagram and not the tool as it does not show such analytics on the platform. When you un-follow or unlike a page or post, it should show you in the form of notifications such that, when you wrongly un-follow, you can correct it with ease. It would be better if this feature was active with both the tool and Instagram.

What specific problems in your company were solved by this product?

It has helped us to solve the problem of tracking the posts we like and also photos of our followers. We do not have to use a mobile phone to activate this feature as we have Iconosquare to help us with this. Also, we are able to go back to photos we liked and use those photos or followers in future for our marketing needs. You can pull that data with ease instead of searching for it on the platform. We also post photos on Instagram and thus the tool helps us to know how those photos are engaging with our followers. As a result, we can single out those with most engagements and use them for our future marketing strategies.

Are you a current user of this product?

Yes