Keeps track of the activities of followers on social media

What are the best aspects of this product?

It is straight forward when it comes to accessing the dashboard. Whatever you want to view or see is available and already at your disposal. This makes the tool easy to use as the interface is also simple. It helps to increase your visibility on social media such that you will be able to track and monitor all the activities taking place which means you have a quick head start. There is no information that is irrelevant when using the Iconosquare. This helps you to find your way around the features with ease and thus bliss.

What aspects are problematic or could work better?

Comparison with other brands will be a great way to come up with a working strategy for my marketing needs. Iconosquare could offer this, but I would need to upgrade which means more money. With the current pricing plan I am using, this feature is not available and thus a drawback. With the next plan, it offers you the platform on which you can know which followers and posts you share most with another brand and thus you will be able to know the direction to take moving forward for the success of your campaign.

What specific problems in your company were solved by this product?

It has helped us to solve multiple problems we could not solve before. When you are marketing your business on social media, you will have to keep track of everything that is going on. It helps you to know what your next step will be. Otherwise, you will be left guessing what went wrong which leads to bad decisions in the end and this can hurt your marketing efforts. Iconosquare has come out to solve all these problems and more. I am able to know when the best time is to post content on my social media, how many people liked a particular post and influencers following my page on social media. With such data, you can set milestones and improve on your posts depending on the engagements you receive from your followers. Apart from that, you will be able to know who does not follow and thus design a strategy to attract them to your page.

Are you a current user of this product?

Yes