What are the best aspects of this product?
It is simple to find your way around. You can determine how you view things as it is highly customizable to suit your needs. For example, you can set it in such a way that the things you want to see more of can come up first in the list and the rest can follow down there. With its simple interface, you will be able to navigate in no time. Also, if you are faced with difficulties in finding our way around, thee are descriptions to help you get started. The fact that you can know who your followers are, when they come to view your posts and hat posts they engage with most is bliss. You can know who just followed you and who un-followed you and as such you will be able to come up with strategies to help retain your followers. It equips with the right tool to set up short and long term goals for your viewers.
What aspects are problematic or could work better?
It is still a problem when you have a PC or computer. It is not possible to post images and photos on Instagram which can be annoying. Even with Iconosquare, you cannot post content for your followers to see if you are using a PC. You have to do this via your mobile phone. It would be better if they included a feature in the tool to help users and businesses post content for their social media market from the computer. Despite all this, the tool works fine to help you analyze data of your posts and engagements followers make on the platform for better results and working strategies.
What specific problems in your company were solved by this product?
It is vital that you know when to post content for your followers. In our case, we deal with viewers or followers from different time zones and thus information on when they are most active on social media is vital. With the help of Iconosquare, all these things can be known prior to developing a marketing plan for your viewers. After you have realized the right time when your followers engage the most, you can go ahead and upload the content. It is also possible to know which hashtags are the most used on Instagram related to your niche so that you can use them in your content to attract potential customers and entice them to follow your page.
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