An excellent option for those who are new to e-mail marketing.

What are the best aspects of this product?

iContact does a fantastic job in collaborating and educating users. This ensures all technical requirements are met for simplified distribution of content through e-mail to subscribers. List management and setup is super easy. The library contains pre-formed templates. These are diverse and provides a number of options to suit a certain situation.

What aspects are problematic or could work better?

Some advanced functionality are a bit hard to carry out. Some have values that are a result of poor communication. They take a hit after some thought. The HTML editor is rather clunky. There's no option available for testing compliance with e-mail providers within the system.

What specific problems in your company were solved by this product?

We were able to increase our customer reach since we're now preserving awareness with our current customers. We do this by reachin out to them thrice monthly. It pushed to run rates of around 16% to 25% the last several months. And this happened when we implemented an e-mail marketing plan.

Are you a current user of this product?

Yes