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iContact Pro Review

iContact Pro
Our score: 9.1 User satisfaction: 100%

What is iContact Pro?

iContact Pro is a business solution that makes marketing automation simpler and cost-effective. iContact Pro is a more advanced marketing automation suite that is loaded with advanced marketing features, including CRM functionalities, high end email marketing tools, engagement tracking, advanced segmentation, landing page creation, and social media posting and tracking to name some. Just recently, the company acquired OutMarket, and reinforced its product with new capabilities.

iContact has enabled several small and mid-sized businesses to achieve results that were only a dream earlier. It has the best email marketing solutions and extremely knowledgeable team members working behind the software. You can contact these team members anytime you need any help with the software. Besides, iContact is scalable to serve its clients with the needs of high volume senders, marketers, and businesses that are new to email marketing. It offers a variety of features to make sure you have what you need for the success of your business. 

Overview of iContact Pro Benefits

iContact brings automation in marketing operations through multiple functionalities it provides. It takes care of lead generation and lead scoring processes.It is done through landing pages which you can create with maximum ease using iContact. Also, it gives you a choice to go for HTML-based or template-based pages.

With iContact, you can timely and easily manage your email campaigns. It offers tools for segmentation, A/B testing, and a message builder to fulfill email marketing needs of your company. It comes with list management tools for easy management of client IDs which often becomes difficult due to an ever increasing client base.

This cloud-based software also has analytics tools and capabilities to manage social media, including rolling out scheduled campaigns over Facebook, Twitter, and LinkedIn. Small and medium sized business owners use iContact to grow their business through new leads and they outperform their competitors, eventually. It has best customer support which you can access through a call or by leaving an email.

iContact can be integrated with SalesForce to help you manage the sales process. It also offers analytics which is vital for strategic planning and can be used to access the marketing funnel reports. These analytics play a major role in deciding resource allocation for marketing and sales in long term planning.

Overview of iContact Pro Features

  • Contact list segmentation
  • Email marketing
  • Lead scoring
  • CRM tools
  • Engagement tracking
  • Social monitoring & posting
  • In-depth reporting
  • Landing pages
  • Automated workflows
  • Sync with Salesforce.com

iContact Pro Position In Our Categories

Since businesses have distinct business wants, it is logical that they abstain from choosing a one-size-fits-all, ”best” system. Needless to say, it would be hard to stumble on such a software system even among recognizable software solutions.
The reasonable step to undertake would be to shortlist the different critical aspects that demand careful thought like critical features, plans, technical skill levels of staff, business size, etc. Then, you must follow through your research fully. Go over these iContact Pro reviews and scrutinize each of the software products in your shortlist in detail. Such all-encompassing product investigation makes sure you steer clear of poorly fit apps and choose the system that delivers all the function your business requires for success.

Position of iContact Pro in our main categories:

TOP 20

iContact Pro is one of the top 20 Marketing Software products

iContact Pro is also listed in the following subcategories:

It is important to realize that virtually no software in the Marketing Software category will be a perfect solution that can match all the goals of different company types, sizes and industries. It may be a good idea to read a few iContact Pro Marketing Software reviews first as certain services can perform well exclusively in a very narrow group of applications or be designed with a very specific type of industry in mind. Others may function with a goal of being easy and intuitive and therefore lack complicated features desired by more experienced users. You can also find services that cater to a broad group of users and give you a powerful feature toolbox, but this in most cases comes at a more expensive cost of such a software. Ensure you're aware of your needs so that you get a software that provides specifically the functionalities you search for.

How Much Does iContact Pro Cost?

iContact Pro Pricing Plans:

Free Trial

Email Marketing 500 subscribers

$14/month

Email Marketing 2,500 subscribers

$32/month

Email Marketing 5,000 subscribers

$52/month

Email Marketing 10,000 subscribers

$79/month

Email Marketing 15,000 subscribers +

$117/month

Pro Automation 500 subscribers

$99/month

Pro Automation 2,500 subscribers

$99/month

Pro Automation 5,000 subscribers

$129/month

Pro Automation 10,000 subscribers

$189/month

Pro Automation 15,000 subscribers +

$249/month

Premier

Contact vendor

iContact offers three pricing plans with the option for a monthly billing or annual prepay. Prices vary depending on the plans and the number of subscribers for that particular plan.

Email Marketing

  • 500 subscribers – $11.90 annual prepay or $14/month
  • 2,500 subscribers – $27.20 annual prepay or $32/month
  • 5,000 subscribers – $44.20 annual prepay or $52/month
  • 10,000 subscribers – $67.15 annual prepay or $79/month
  • 15,000 subscribers + – $99.45 annual prepay or $117/month

Package includes:

  • Reliable Sending
  • List Management
  • Autoresponders
  • Responsive Email Templates
  • Campaign Tracking
  • Social Media Sharing/Posting
  • Live Customer Support
  • API Support
  • Custom Design Work
  • Google Analytics Feature
  • A/B Testing
  • Multiple Users
  • Multiple Folders

Pro Automation

  • 500 subscribers – $84.15 annual prepay or $99/month
  • 2,500 subscribers – $84.15 annual prepay or $99/month
  • 5,000 subscribers – $109.65 annual prepay or $129/month
  • 10,000 subscribers – $160.65 annual prepay or $189/month
  • 15,000 subscribers + – $211.65 annual prepay or $249/month

Package includes:

  • All Email Marketing features
  • Workflows
  • Triggered Messages
  • Landing Pages
  • Engagement Tracking
  • Behavioral Targeting
  • A/B Testing
  • Social Monitoring
  • Funnel Reports
  • Onboarding Advice
  • Live Customer Support
  • Google Analytics Feature
  • Custom Objects
  • Zapier Integration
  • Multiple Profiles

Premier – Contact the vendor directly for enterprise pricing details

  • Chosen platform features
  • Dedicated Strategic Advisor
  • Email Marketing Audit
  • 90-Day Action Plan
  • High Volume Sending
  • Custom Design Services
  • Email Design Testing
  • Advanced Email Analytics
  • Custom In-depth Reporting
  • Deliverability Advocacy
  • Inbox Troubleshooting
  • Lead Scoring
  • Salesforce Sync
  • API Support
  • Premier Customer Support
  • Personalized Hands-On Training

User Satisfaction

Positive Social Media Mentions 90
Negative Social Media Mentions 0

We realize that when you make a decision to buy Marketing Software it’s important not only to see how experts evaluate it in their reviews, but also to find out if the real people and companies that buy it are actually satisfied with the product. That’s why we’ve created our behavior-based Customer Satisfaction Algorithm™ that gathers customer reviews, comments and iContact Pro reviews across a wide range of social media sites. The data is then presented in an easy to digest form showing how many people had positive and negative experience with iContact Pro. With that information at hand you should be equipped to make an informed buying decision that you won’t regret.

Video

Technical details

Devices Supported

  • Android
  • iPhone/iPad
  • Windows Mobile

Deployment

Language Support

  • English

Pricing Model

  • Monthly payment
  • Annual Subscription

Customer Types

  • Small Business
  • Large Enterprises
  • Medium Business
  • Freelancers

What Support Does This Vendor Offer?

  • email
  • phone
  • live support
  • training
  • tickets

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iContact Pro Comparisons

iContact Pro user reviews

I really like their support.

Read full review >
Yvette
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 22.09.2018 Company Size: 1-10 Employees Industry: Health, Wellness and Fitness

I’m loving it and I’m seeing how it has the potential to be great.

Read full review >
Mitchell
4/5

Overall Impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 06.09.2018 Company Size: More than 100 Employees Industry: Hospital & Health Care

Brilliant tool

Read full review >
Brendan
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 20.08.2018 Company Size: More than 100 Employees Industry: User

Highly intuitive and e-mail marketing is a cinch.

Read full review >
Kathy
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 24.05.2018 Company Size: More than 100 Employees Industry: Unavailable

So many e-mail templates and support has been great.

Read full review >
Jody
4/5

Overall Impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 22.05.2018 Company Size: 1-10 Employees Industry: Computer Software

What are iContact Pro pricing details?

iContact Pro Pricing Plans:

Free Trial

Email Marketing 500 subscribers

$14/month

Email Marketing 2,500 subscribers

$32/month

Email Marketing 5,000 subscribers

$52/month

Email Marketing 10,000 subscribers

$79/month

Email Marketing 15,000 subscribers +

$117/month

Pro Automation 500 subscribers

$99/month

Pro Automation 2,500 subscribers

$99/month

Pro Automation 5,000 subscribers

$129/month

Pro Automation 10,000 subscribers

$189/month

Pro Automation 15,000 subscribers +

$249/month

Premier

Contact vendor

iContact offers three pricing plans with the option for a monthly billing or annual prepay. Prices vary depending on the plans and the number of subscribers for that particular plan.

Email Marketing

  • 500 subscribers – $11.90 annual prepay or $14/month
  • 2,500 subscribers – $27.20 annual prepay or $32/month
  • 5,000 subscribers – $44.20 annual prepay or $52/month
  • 10,000 subscribers – $67.15 annual prepay or $79/month
  • 15,000 subscribers + – $99.45 annual prepay or $117/month

Package includes:

  • Reliable Sending
  • List Management
  • Autoresponders
  • Responsive Email Templates
  • Campaign Tracking
  • Social Media Sharing/Posting
  • Live Customer Support
  • API Support
  • Custom Design Work
  • Google Analytics Feature
  • A/B Testing
  • Multiple Users
  • Multiple Folders

Pro Automation

  • 500 subscribers – $84.15 annual prepay or $99/month
  • 2,500 subscribers – $84.15 annual prepay or $99/month
  • 5,000 subscribers – $109.65 annual prepay or $129/month
  • 10,000 subscribers – $160.65 annual prepay or $189/month
  • 15,000 subscribers + – $211.65 annual prepay or $249/month

Package includes:

  • All Email Marketing features
  • Workflows
  • Triggered Messages
  • Landing Pages
  • Engagement Tracking
  • Behavioral Targeting
  • A/B Testing
  • Social Monitoring
  • Funnel Reports
  • Onboarding Advice
  • Live Customer Support
  • Google Analytics Feature
  • Custom Objects
  • Zapier Integration
  • Multiple Profiles

Premier – Contact the vendor directly for enterprise pricing details

  • Chosen platform features
  • Dedicated Strategic Advisor
  • Email Marketing Audit
  • 90-Day Action Plan
  • High Volume Sending
  • Custom Design Services
  • Email Design Testing
  • Advanced Email Analytics
  • Custom In-depth Reporting
  • Deliverability Advocacy
  • Inbox Troubleshooting
  • Lead Scoring
  • Salesforce Sync
  • API Support
  • Premier Customer Support
  • Personalized Hands-On Training

What integrations are available for iContact Pro?

iContact Pro offers integration with the following business systems and applications:

  • Cyfe
  • Drupal
  • Contact Reception
  • Salesforce
  • Appointment PLus
  • Big COmmerce
  • CartGenie
  • DPD
  • Magento
  • Windsor Circle
  • XCart
  • Simple Relevance
  • UltracCart
  • 123 Contact Form
  • FormGet
  • OptinCrusher
  • Digioh
  • That’s Biz
  • LiveIntent

iContact Pro average rating:

Average score
5/5 (17 user reviews)
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Write your own review of this product

ADD A REVIEW

The most favorable review

Rachel

PROS: iContact does a fantastic job in collaborating and educating users. This ensures all technical requirements are met for simplified distribution of content through e-mail to subscribers. List management and setup is super easy. The library contains pre-formed templates. These are diverse and provides a number of options to suit a certain situation.

CONS: Some advanced functionality are a bit hard to carry out. Some have values that are a result of poor communication. They take a hit after some thought. The HTML editor is rather clunky. There's no option available for testing compliance with e-mail providers within the system.

Reviewed 2 years ago

Read full review >

The least favorable review

Stu

PROS: iContact super easy to use. It's very affordable. When it comes to our needs in marketing, we wanted an efficient tool that's both effective and not a burden to our pockets. We found that with iContact. It may not have everything, but it gets things done.

CONS: While the e-mail templates are of big help. I realized the amount of customized that can be allowed are very limited. For instance, blocks won't snap out on a column. They can't even be split in a horizontal manner. I frequently force myself to dive into the source code just to get the things I need.

Reviewed 2 years ago

Read full review >

More reviews from 17 actual users:

Sort by:

Latest
  • Latest
  • Most useful
  • Most positive
  • Most negative

I really like their support.

Read full review >
Yvette
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 22.09.2018 Company Size: 1-10 Employees Industry: Health, Wellness and Fitness

PROS: Their customer service is off the charts. I have so many examples to prove. Their resolutions are quick to do yet simple. One of those scenarios involved support not only resolving one but a few more glitches that were responsible for my modal plug-in to go haywire for weeks. Unlike its competitors, you can actually reach out and talk a person in a matter of minutes.

CONS: Their templates can get glitchy from time to time. It even led to some funny things. Images are so difficult to properly pad. The template I'm using is pale grey. I find that ridiculous and unreadable.

What do you think about this review? Great Poor

I’m loving it and I’m seeing how it has the potential to be great.

Read full review >
Mitchell
4/5

Overall Impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 06.09.2018 Company Size: More than 100 Employees Industry: Hospital & Health Care

PROS: Their people. We've been using a number of platforms before our business started to grow. After using them and looking into a bunch of others, the pricing and functionality were great. It was the folks and support that kept us content with iContact.

CONS: It'd be nice to have more automated functionality. More dynamic content should be displayed to prevent us from re-making varying campaigns in targetting a number of groups. We've sat down and had a good talk with our our rep regarding such needs. They've released newer products since going on board.

What do you think about this review? Great Poor

Brilliant tool

Read full review >
Brendan
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 20.08.2018 Company Size: More than 100 Employees Industry: User

PROS: I've been in the remodeling industry for a number of years. I started out as an office manager for my family's company. Now, I'm a consultant for other re-modelers. I've been using iContact the entire time. I like how simple it is including its functionality and extensive support.

CONS: There have been instances where my ability to send things froze up. This is likely a result of high usage. Working as a writer on the side, I'd like to send a number of e-mail addresses. And they should start with "@editor." But none of these things would prevent me from sustaining my strong relationship with iContact.

What do you think about this review? Great Poor

Highly intuitive and e-mail marketing is a cinch.

Read full review >
Kathy
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 24.05.2018 Company Size: More than 100 Employees Industry: Unavailable

PROS: What I like most with iContact is its builder. It allows me to craft my very own e-mail templates. While iContact itself comes with pre-made newsletter themes, we wanted to lay everything out and organizing things on our own. The builder is flexible and highly intuitive.

CONS: We wish there's more room for storing images. And not having to make additional payments. It's more preferable if there's unlimited storage ---- free of charge.

What do you think about this review? Great Poor

So many e-mail templates and support has been great.

Read full review >
Jody
4/5

Overall Impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 22.05.2018 Company Size: 1-10 Employees Industry: Computer Software

PROS: I've had a postive experience with Outmarket marketing software. Even if our startup doesn't have much change in using the press release functionality, we've been frequently using the e-mail templates. There are so many templates to pick. What's more, they can be customized.

CONS: Nothing to complain about Outmarket at the moment.

What do you think about this review? Great Poor

A suite for professional growth and marketing.

Read full review >
Elijah
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 20.05.2018 Company Size: More than 100 Employees Industry: Mental Health Care

PROS: I'm a clinical psychologist. I've been making use of VMS for quite some time now. It's been very helpful in giving me the right tools in promoting and growing my business through social platforms. When I first started with VMS, my account executive guided me thorughout the entire process of marketing my population target via social channels.

CONS: There's so much to love with VMS. Its marketing suite gives you just about anything you want in luring in new people. This helped me grow my business. Thing is, I've yet to spend time learning the aspects of e-mail marketing and landing pages.

What do you think about this review? Great Poor

It’s been a pleasure working with iContact.

Read full review >
Elmer
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 17.05.2018 Company Size: More than 100 Employees Industry: 1001-5000 employees

PROS: Vicki has done a tremendous job in walking us from start to finish. She helped us utilize our account in an efficient manner. What's more, she ensured that we get our account set up. She even guided us with the process.

CONS: Geolocation happens to be absent in iContact. I felt this is important since my subscribers are based in different parts of the globe. We wanted to keep track on their whereabouts for improved engagement.

What do you think about this review? Great Poor

Valuable for interacting with prospective and existing clients.

Read full review >
Raymond
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 27.04.2018 Company Size: 11-50 Employees Industry: Marketing and Advertising

PROS: Functioning in a marketing agency with a direct-response approach, it's essential in keeping prospects and clients update on the latest marketing opportunities. What I love about OutMarket is more than just a platform for building up on client interactions. It gives the chance to track how my recipients are engaged with the content I'm giving them. This allows for optimized future communications.

CONS: I wouldn't see this as something I hate. However, its social "buying signals" have yet to be proven worthy. A majority of the buying signals that OutMarket is picking up on are people mentioning our industry. That's with regard to job hunting instead of businesses looking for the services we're providing.

What do you think about this review? Great Poor

Easy to use software

Read full review >
Stu
4/5

Overall Impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 03.04.2018 Company Size: 11-50 Employees Industry: Hospital & Health Care

PROS: iContact super easy to use. It's very affordable. When it comes to our needs in marketing, we wanted an efficient tool that's both effective and not a burden to our pockets. We found that with iContact. It may not have everything, but it gets things done.

CONS: While the e-mail templates are of big help. I realized the amount of customized that can be allowed are very limited. For instance, blocks won't snap out on a column. They can't even be split in a horizontal manner. I frequently force myself to dive into the source code just to get the things I need.

What do you think about this review? Great Poor

A perfect solution for e-mail and social marketing.

Read full review >
Gladys
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 02.04.2018 Company Size: More than 100 Employees Industry: Religious Institutions

PROS: The templates are super easy to configure. I can now make professional marketing that can lure our subscribers. With the social media functionality, I can now post on any social media platform. We also get to track their stats. And that's very important.

CONS: What I find annoying at this point is that iContact is its mobile app. It functionality there is very limited. I want to have the ability to do things on-the-go. Like sending messages, for instance.

What do you think about this review? Great Poor

Great customer service and templates!

Read full review >
Cathy
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 20.03.2018 Company Size: 1-10 Employees Industry: Marketing and Advertising

PROS: I've been making use of iContact for several years. The sames goes for its competitors. Hands down, there's no comparison when it comes down to quality HTML templates. What's more those templates come at zero fee. Customer service is the best that I've ever seen.

CONS: At the moment, iContact has no approach in deleting a campaign. For a non-profit running a number of programs, staff, and board members, we have difficulty managing them. And it's hard keeping our account free from clutter. It'd be a plus to delete campagisn when they're no longer being utilized.

What do you think about this review? Great Poor

Great support and intuitive.

Read full review >
Charles
4/5

Overall Impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 13.03.2018 Company Size: 1-10 Employees Industry: Sports

PROS: I like how simple it is in setting up a template. The visual editor is relatively easy. It makes room for a lot of personalization. Team support is swift in terms of response time when it comes to dealing with issues.

CONS: One big problem with iContact and iContact Pro is their lack of special reporting. I love having the ability in pulling a report of more than one e-mail sends. This is way better than separately pulling them. Aside from some downtime problems that happen once in a while, there's nothing else to complain about.

What do you think about this review? Great Poor

Fanastic support!

Read full review >
Randal
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 02.03.2018 Company Size: More than 100 Employees Industry: Health, Wellness and Fitness

PROS: For the past several years, we've stuck by OutMarket. We love the things it does for our marketing as well as our interaction efforts. We appreciate the help support has given us. The OutMarket account exec took her time to look into our site, read blogs, and looking into our product and educational videos.

CONS: I can't come up with anything I hate with OutMarket. So far, no issues.

What do you think about this review? Great Poor

Affordable, intuitive, and great at measuring results.

Read full review >
Bridget
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 24.02.2018 Company Size: 1-10 Employees Industry: Health, Wellness and Fitness

PROS: It contains a number of functionality which lets a user make an e-mail campaign. It also keeps track of results. It has an excellent customer survey program. The program essentially gets a user to acquire essential customer feedback.

CONS: More template options should be available. The templates requires updates and frequent changes.

What do you think about this review? Great Poor

Reaching out consistently with customers.

Read full review >
June
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 10.02.2018 Company Size: More than 100 Employees Industry: Retail

PROS: iContact assisted in increasing my business sales significantly. I can organize into groups my current customers. I can direct advertising to anyone or to certain individuals. Just recently, I did a Black Friday advertisement. Then I followed that with a Cyber Monday sale --- leading to a double in my sales!

CONS: There's really nothing to hate with the program. Althought there's one particular area that it needs to improve on. Whenever I'm making an ad to send to my mailing list, an option is available to create an ad and display it on my FB page. I'd be happy if we could preview the ad on a test before marking it as "published." Once a publish is made, changing shouldn't be allowed.

What do you think about this review? Great Poor

An excellent option for those who are new to e-mail marketing.

Read full review >
Rachel
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 14.01.2018 Company Size: 1-10 Employees Industry: Medical Devices

PROS: iContact does a fantastic job in collaborating and educating users. This ensures all technical requirements are met for simplified distribution of content through e-mail to subscribers. List management and setup is super easy. The library contains pre-formed templates. These are diverse and provides a number of options to suit a certain situation.

CONS: Some advanced functionality are a bit hard to carry out. Some have values that are a result of poor communication. They take a hit after some thought. The HTML editor is rather clunky. There's no option available for testing compliance with e-mail providers within the system.

What do you think about this review? Great Poor

Perfect for those running a non-profit.

Read full review >
Dorothy
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 01.01.2018 Company Size: More than 100 Employees Industry: N/A

PROS: We're sending out newsletters once a week for our tango community. We're using iContact for managing subscriptions and keeping newletter and image archives. It's simple to recycle the same template. It's even more easy to keep track of those who get the e-mail. We now know the people receiving e-mail and the ones who actually opened them.

CONS: It takes several steps to include a hyper link for the newletter's web version. I'd have to send a dummy newsletter directly to my e-mail. Then have it archived. And then utilizing that link on the version that goes to just about everyone.

What do you think about this review? Great Poor
Reviewed By Louie Andre
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