I’m loving it and I’m seeing how it has the potential to be great.

What are the best aspects of this product?

Their people. We've been using a number of platforms before our business started to grow. After using them and looking into a bunch of others, the pricing and functionality were great. It was the folks and support that kept us content with iContact.

What aspects are problematic or could work better?

It'd be nice to have more automated functionality. More dynamic content should be displayed to prevent us from re-making varying campaigns in targetting a number of groups. We've sat down and had a good talk with our our rep regarding such needs. They've released newer products since going on board.

What specific problems in your company were solved by this product?

Getting iContact synchronized with our CRM can be highly complex. But moving to iContact has been simpler due to its one-on-one support. It's no longer a heavy burden for us to figure things out. We wanted to target customers specifically and they've come up with brilliant ideas for those.

Are you a current user of this product?

Yes