Great customer engagement tool

What are the best aspects of this product?

Influitive allows us to manage, track and scale our customer advocacy platform. We have experienced great results and our referrals, case studies, and references are highly increased. We are able to engage our customers, and be more focused on the loyal ones. We are able to better understand them, to know what they want and don’t want, we are able to give them a small piece of our upcoming product release and to use their experience to improve our product. The product is win-win for us, because allows us to measure all our marketing efforts. The good things is that each department can be involved and help to make the experience more successful.

What aspects are problematic or could work better?

To be honest, I cannot say that I have dislikes about this product, because they constantly make improvements and updates. We are eager to know what’s next.

What specific problems in your company were solved by this product?

Before implementing Influitive we had difficulties in finding referenceable customers for our sales team. We were using spreadsheets and we had to go through their account manager in order to reach them. With this platform we are able to fulfill reference requests and to find customers who are willing to participate in case studies or to provide us with testimonials.

Are you a current user of this product?

Yes