Infusionsoft is great tool for sales and marketing purposes made for small businesses

What are the best aspects of this product?

The drag-and-drop campaign builder feature is one of my favorite one. I like that I have everything in one place like CRM, Campaign Builder and e-commerce and this is great for getting full record of my contacts. The segmentation that is available in Infusionsoft is great and it allows me to create hyper-targeted campaigns and follow-ups based on the customer’s behavior. I especially love the community of other Infusionsoft’ users.

What aspects are problematic or could work better?

I cannot find a way to split test emails or campaigns and there are some little things that pop-up but they can be fixed with 3rd party plugins.

What specific problems in your company were solved by this product?

It helps me to centralize my contacts and to see the history of the marketing and sales. It allows me to automate follow up with the prospects and customers.

Are you a current user of this product?

Yes