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Instapage Review

Instapage
Our score: 8.5 User satisfaction: 97%

What is Instapage?

Instapage is a great service to put your money on, in order to get yourself a powerful landing page platform.  Having some great features that can boost your website’s conversion rate and thereby your business, Instapage serves for more than a million pages having an average conversion rate of more than a quarter.   It gives you endless options to design your page the way you like. The process is kept extremely simple so that even if you have no great knowledge of website designing, you can have the webpage of your dreams. It’s a real page booster as you are able to track the conversion rate for your webpage. Analytics and graphs will help you make better business decisions for the future.

Overview of Instapage Benefits

Integrations are such a key to any website these days. Instapage gives you numerous integration options to keep you linked to your customers through all possible resources. More than 20 marketing tools can be integrated which is way more than you might require. Your designs will be highly responsive on mobile devices. It is so crucial because most of us use tabs and smartphones these days. Your conversion rate will rise considerably as your customers get a better online experience at your website. Want a particular template? You can import any template from any landing page within minutes. Instapage will help you replicate the design. It will design it as a template so that you can further customize it the way you like. If you come up with limited time offers every now and then, you can make the most of the countdown timers available. It’s a great marketing strategy as your customers can see the clock ticking towards the end of a particular sale offer. There is no limit to the number of unique monthly visitors to your website. If your website is doing well, have as many visitors as you like. It’s a great plus point because many other software set a limit to the number of unique visitors in a month. If you get stuck at any point, the support staff is there all the time. Get your queries sorted out so that your webpage doesn’t suffer at any cost.

Overview of Instapage Features

 
  • Customizable templates
  • Confirmation message to the customers
  • Interactive Widgets
  • Font Customization, up to 5000 web fonts available
  • Bigstock Image Library
  • Customizable forms
  • Integration Dashboards
  • Pay per click compatibility
  • Efficient campaign management through page grouping
  • More than hundred landing page templates
  • Click through pages for better conversion rates
  • Webinar pages
  • Dedicated mobile app templates
 

Instapage Position In Our Categories

Because businesses have special business-related demands, it is reasonable that they abstain from selecting an all-in-one, “perfect” software solution. However, it is difficult to pinpoint such an app even among widely used software systems.
The sensible thing to do should be to write the several vital functions that entail inspection like critical features, budget, technical skill competence of staff members, company size, etc. Thereafter, you should do the product research comprehensively. Browse through some of these Instapage analyses and look over each of the software options in your list more closely. Such well-rounded research makes sure you circumvent poorly fit software products and pay for the system that meets all the function you require business requires to be successful.

Position of Instapage in our main categories:

TOP 50

Instapage is one of the top 50 Conversion Rate Optimization Software products

TOP 10

Instapage is one of the 10 Landing Page Software products

TOP 50

Instapage is one of the top 50 Website Builder Software products

If you are considering Instapage it could also be a good idea to investigate other subcategories of Website Builder Software gathered in our base of B2B software reviews.

Since each company has unique business requirements, it is advisable for them to refrain from looking for a one-size-fits-all perfect software system. Needless to say, it would be futile to try to find such a platform even among widely used software solutions. The intelligent thing to do would be to catalog the various vital aspects that need consideration such as key features, budget, skill levels of staff members, company size etc. Then, you should do your research thoroughly. Read some Instapage Website Builder Software reviews and check out each of the other systems in your shortlist in detail. Such in-depth homework can make certain you discard ill-fitting systems and zero in on the app that provides all the elements you need for business success.

How Much Does Instapage Cost?

Instapage Pricing Plans:

Free Trial

Core

$79/month

Optimizer

$129/month

Team & Agency

$229/month

Enterprise

By quote

Instapage offers a free 14-day trial and four four SMB and enterprise plans::

Core – $79/month or $69/month (billed annually)

  • Mobile-responsive builder
  • Real-time collaboration
  • Instablocks
  • 20+ integrations

Optimizer – $129/month or $99/month (billed annually)

  • All Core features, plus:
  • Unlimited A/B testing
  • Heatmaps
  • Dynamic text replacement
  • Advertising attribution

Team & Agency – $229/month or $179/month (billed annually)

  • All Optimizer features, plus:
  • 15 private subaccounts
  • Branded lead notifications
  • Audit log

Enterprise By quote

  • All Team & Agency features, plus:
  • Customer Success Manager
  • Professional services
  • Migration services
  • Advanced publishing

User Satisfaction

Positive Social Media Mentions 35
Negative Social Media Mentions 1

We realize that when you make a decision to buy Website Builder Software it’s important not only to see how experts evaluate it in their reviews, but also to find out if the real people and companies that buy it are actually satisfied with the product. That’s why we’ve created our behavior-based Customer Satisfaction Algorithm™ that gathers customer reviews, comments and Instapage reviews across a wide range of social media sites. The data is then presented in an easy to digest form showing how many people had positive and negative experience with Instapage. With that information at hand you should be equipped to make an informed buying decision that you won’t regret.

Video

https://www.youtube.com/watch?v=t2bUbBTbTsU

Technical details

Devices Supported

  • Windows
  • Android
  • iPhone/iPad
  • Mac
  • Web-based

Deployment

  • Cloud Hosted

Language Support

  • English

Pricing Model

  • Monthly payment
  • Annual Subscription
  • Quote-based

Customer Types

  • Small Business
  • Large Enterprises
  • Medium Business
  • Freelancers

What Support Does This Vendor Offer?

  • email
  • phone
  • live support
  • training
  • tickets

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Instapage Comparisons

Instapage user reviews

I love this instapage builder solution

Read full review >
Judy
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 18.09.2018 Company Size: 11-50 Employees Industry: Information Technology and Services

Fast and easy page builder platform

Read full review >
Bridget
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 31.08.2018 Company Size: 1-10 Employees Industry: Computer Software

Instapage helps us to increase our conversion rate

Read full review >
Dale
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 29.08.2018 Company Size: 11-50 Employees Industry: Financial Services

I highly recommend Instapage

Read full review >
Ross
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 08.05.2018 Company Size: 1-10 Employees Industry: Oil & Energy

Great solution for creating landing pages

Read full review >
Vincent
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 01.05.2018 Company Size: 11-50 Employees Industry: Marketing and Advertising

What are Instapage pricing details?

Instapage Pricing Plans:

Free Trial

Core

$79/month

Optimizer

$129/month

Team & Agency

$229/month

Enterprise

By quote

Instapage offers a free 14-day trial and four four SMB and enterprise plans::

Core – $79/month or $69/month (billed annually)

  • Mobile-responsive builder
  • Real-time collaboration
  • Instablocks
  • 20+ integrations

Optimizer – $129/month or $99/month (billed annually)

  • All Core features, plus:
  • Unlimited A/B testing
  • Heatmaps
  • Dynamic text replacement
  • Advertising attribution

Team & Agency – $229/month or $179/month (billed annually)

  • All Optimizer features, plus:
  • 15 private subaccounts
  • Branded lead notifications
  • Audit log

Enterprise By quote

  • All Team & Agency features, plus:
  • Customer Success Manager
  • Professional services
  • Migration services
  • Advanced publishing

What integrations are available for Instapage?

Instapage integrates with the following business systems and applications:

  • Mail Chimp
  • Autopilot
  • GetResponse
  • Salesforce
  • Mad Mimi
  • E-goi
  • Campaign Monitor
  • AWeber
  • Constant Contact
  • ZOHO CRM
  • GoToWebinar
  • Mixpanel
  • Infusionsoft
  • Active Campaign
  • Kissmetrics
  • WordPress
  • Google Analytics
  • Webhooks
  • Bigstock
  • Typekits
  • Google Fonts
  • Facebook
  • Drupal
  • Zapier

Instapage average rating:

Average score
5/5 (19 user reviews)
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Write your own review of this product

ADD A REVIEW

The most favorable review

Preston

PROS: I love the documentation and the live help. Its team is one of the greatest, they are fast and knowledgeable they just don’t help me with Instapage but they help me how to work with Google Analytics as well. I can sync it with Mailchimp, but for us was very important that the account can be paid via paypal because we do not have credit card. It is amazing product and easy to use.

CONS: I have some tiny issues that I don’t like, when I want to set up the A/B testing, the B pack cannot pick up the redirect page from the control pack automatically. My advice is if you run lot of pages be very careful when you set up the redirect especially pay attention when you select a page with same name.

Reviewed 2 years ago

Read full review >

The least favorable review

Hattie

PROS: Instapage is simple and easy to use. Once you learn how to use it you can break out the landing pages and build skills. You can use its drag and drop features and it doesn’t require special coding skills. Also, I’m satisfied from its support team, they helped me to understand the product, they explaned things perfectly and they use screenshots and videos so I can better understand about the program and its functionality.

CONS: I’d like to have more control with Aweber tags when signing up for a list segment.

Reviewed 2 years ago

Read full review >

More reviews from 19 actual users:

Sort by:

Latest
  • Latest
  • Most useful
  • Most positive
  • Most negative

I love this instapage builder solution

Read full review >
Judy
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 18.09.2018 Company Size: 11-50 Employees Industry: Information Technology and Services

PROS: I have used many page builder in the past like Leadpages, Pagewix, Kickoff and others, and I can clearly say that Instapage is one of the easiest, simplest and intuitive landing page builder in the market. I can build a page in just 10 minutes by using the pre-built templates. It provides simple tools and they have everything I need from drag and drop editor to SEO plug in, mobile ready pages, A/B testing, conversion tracking and what’s most important to me an integration with my marketing automation software. Its team is always open to suggestions and feedback, they constantly add new features.

CONS: In my opinion they need to improve the URL importer because it doesn’t work the way I want and they could implement master template for tracking codes to every page.

What do you think about this review? Great Poor

Fast and easy page builder platform

Read full review >
Bridget
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 31.08.2018 Company Size: 1-10 Employees Industry: Computer Software

PROS: Instapage provides complete customization for everything and it is extremely easy to use. It has great drag and drop feature. We tried other platforms and we couldn’t get the layout because everything was so complicated. I like that with Instapage we can easily get the page, and all we have to do is to purchase domain, install Wordpress and built own page in Instapage and get the Wordpress plugin and this whole process takes less than 30min.

CONS: I need an integration with ConvertKIt.

What do you think about this review? Great Poor

Instapage helps us to increase our conversion rate

Read full review >
Dale
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 29.08.2018 Company Size: 11-50 Employees Industry: Financial Services

PROS: I love their support team, I get answer to all my questions and concerns within few minutes. It offers great possibilities and options for designing, it has lot of templates for each style of landing pages. I believe that the main goal to Instapage is to meet its client’s needs. They offer simple content, and there is new post every day. You can find many books, tutorials and many educational videos on their website. All for free.

CONS: I’m using Instapage one month already, and I haven’t found any dislikes by now. I could give a comment about the price, it’s not expensive but it’s not cheap either. But, the good thing is that they provide payment option, you can choose from monthly or annually.

What do you think about this review? Great Poor

I highly recommend Instapage

Read full review >
Ross
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 08.05.2018 Company Size: 1-10 Employees Industry: Oil & Energy

PROS: Instapage made my marketing plan into reality. I am able to create more professional optimized pages and I don’t have to spend hundreds of dollars for a page. Instapage allows me to create as many pages as need with same price, and I have full control over the page I’m making, and if I want I can make changes on the fly and I don’t have to wait for days for a page. Other thing that is impressive is the support I get from this platform. Most of the time I don’t need their support team because there are tutorials on everything, and they even publish articles with updated information and explanation on how to make the page as professional. They make everything possible with their tools, support and tutorials.

CONS: I don’t have any dislikes, the product is an excellent tool for landing pages.

What do you think about this review? Great Poor

Great solution for creating landing pages

Read full review >
Vincent
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 01.05.2018 Company Size: 11-50 Employees Industry: Marketing and Advertising

PROS: I can easily create professional landing pages. Instapage offers great interface and helpful drag-and-drop features. You can easily build landing page by using its templates. You are even able to connect the page with other interfaces like Wordpress or Mailchimp. Everything is customizable and you are able to adapt the page to your graphic charter. The other good thing is that Instapage keeps your work intact and this is great because you don’t have to worry when your browser suddenly quits.

CONS: I don’t like the fact that the account cannot be used by other people. Also, they could add more options, but I believe they will work on this one.

What do you think about this review? Great Poor

Give it a try

Read full review >
Winston
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 29.04.2018 Company Size: More than 100 Employees Industry: Education Management

PROS: If you want to create quick and professional landing page for your business, InstaPage is the best choice you can ever make. I love its customer service, the team is very responsive and helpful. First thought was about the price that it was bit expensive, but now I can tell that the product is worth the price. You can always ask for additional code if you ever need extra customization. It integrates well with other campaign management tools such as: MailChimp, Active Campaign, CRM etc. You can also find some webhooks for additional customization. You can even try the product for 45 days for free.

CONS: I can’t think of nothing particular.

What do you think about this review? Great Poor

This is great platform for your business

Read full review >
Genevieve
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 24.04.2018 Company Size: 1-10 Employees Industry: Marketing and Advertising

PROS: I like that this platform offers documentation and live help. Its support team is second to none, they are responsive and always willing to help, they even helped me to work with Google Analytics as well. You can sync it with Mailchimp. Also, it allows us to pay for the account via Paypal.

CONS: There are some minor issues that I don’t like, such as: setting up the A/B testing, the B pack cannot pick up the redirect page from control pack automatically, so if you run huge amount of pages you need to be careful when setting up the redirect and when selecting page with same name.

What do you think about this review? Great Poor

Helpful, intuitive and easy to use Instapage

Read full review >
Gretchen
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 23.04.2018 Company Size: 1-10 Employees Industry: Writing and Editing

PROS: As a PR and marketers we were absolutely lost when it came to making landing page. We found Instapage and I can say that is extremely easy to use. We started with templates, and once we learned how to use the product we were able to break out the landing pages and to build skills. Drag and drop features are easy to use and you don’t need professional coding skills. I have to say that I am really amazed of the customer service at Instapage. They help in a way that everyone can understand the product, the way they explain things is amazing, and they don’t use only words but screenshots and videos as well. They always try different ways to explain and they are always patient.

CONS: It would be great if we could have more control with Aweber tags, especially when they sign up for a list segment.

What do you think about this review? Great Poor

I really enjoy building pages by using Instapage

Read full review >
Laurie
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 17.04.2018 Company Size: 11-50 Employees Industry: Information Technology and Services

PROS: In the past I used other page builder platforms such as: Leadpages, Pagewix and others and as far as I can tell Instapage is number one choice in our business. It is easy, simple and intuitive landing page builder. I can build page in less than 10 minutes and I can use its pre-built templates. There is drag and drop feature and SEO plug in, mobile ready pages, conversion rate tracking, A/B testing and integration with marketing automation software.

CONS: They could improve the URL importer and implement master template so we can easily track codes.

What do you think about this review? Great Poor

Helpful, intuitive and easy to use Instapage

Read full review >
Hattie
4/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 31.03.2018 Company Size: 1-10 Employees Industry: Writing and Editing

PROS: Instapage is simple and easy to use. Once you learn how to use it you can break out the landing pages and build skills. You can use its drag and drop features and it doesn’t require special coding skills. Also, I’m satisfied from its support team, they helped me to understand the product, they explaned things perfectly and they use screenshots and videos so I can better understand about the program and its functionality.

CONS: I’d like to have more control with Aweber tags when signing up for a list segment.

What do you think about this review? Great Poor

I always recommend Instapage to my friends

Read full review >
Katie
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 29.03.2018 Company Size: 1-10 Employees Industry: Oil & Energy

PROS: With Instapage I can crate more optimized pages without spending hundreds of dollars for a single page. We can create as many pages as we need for one price and at the same time I have full control over the page I’m building. There are online tutorials for everything about Instapage so there is no need to search around or to ask its support team.

CONS: I haven’t run into something that I might dislike.

What do you think about this review? Great Poor

Flexible, powerful and affordable landing page provider

Read full review >
Jessie
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 20.03.2018 Company Size: 1-10 Employees Industry: Marketing and Advertising

PROS: Instapage has great drag-and-drop functionality and it’s one of the easiest landing pages in the market today. We use it for our clients and our own needs. It’s time-saving system because we don’t need to create or search for templates, we can use its pre-built templates. It can be integrated with other landing 3rd party providers and makes everything automated. They continuously improve the product and I love the latest version of UI. Also, I am a part of their beta testing group and I really like their new ideas.

CONS: It can be a little difficult to move things around when I want to build it in the mobile version. It would be great if there is an option to move sections out of the build area and to place organizing sections of the landing page. There is an error page telling me that I cannot publish the page unless everything is within the build area.

What do you think about this review? Great Poor

Perfect tool

Read full review >
Preston
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 06.03.2018 Company Size: 1-10 Employees Industry: Marketing and Advertising

PROS: I love the documentation and the live help. Its team is one of the greatest, they are fast and knowledgeable they just don’t help me with Instapage but they help me how to work with Google Analytics as well. I can sync it with Mailchimp, but for us was very important that the account can be paid via paypal because we do not have credit card. It is amazing product and easy to use.

CONS: I have some tiny issues that I don’t like, when I want to set up the A/B testing, the B pack cannot pick up the redirect page from the control pack automatically. My advice is if you run lot of pages be very careful when you set up the redirect especially pay attention when you select a page with same name.

What do you think about this review? Great Poor

Flexible, powerful and affordable landing page provider

Read full review >
Heather
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 16.02.2018 Company Size: 1-10 Employees Industry: Marketing and Advertising

PROS: Instapage offers drag-and-drop functionality, it is simple and easy to run, it saves lot of time because there is no need to create or search templates because you can use its pre-built templates. Also, it is integrated to other 3rd party providers and it makes everything automatic. I like that the team behind this product constantly works on the product improvements.

CONS: I cannot easily move things around in mobile version. They could include option where we can move sections out of the build area and place those section of the landing page. Also, I often receive “error” message that tells me I cannot publish the page unless everything is within the build area.

What do you think about this review? Great Poor

Highly recommend the product

Read full review >
Brandi
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 01.02.2018 Company Size: More than 100 Employees Industry: Higher Education

PROS: Instapage offers various types of subcription and free service as well. You can always use the free service so you can see if the platform is right for you. Also, the system offers different landing page options so you can choose what works best for you. Its dashboard and alert notifications are simple, the process is also simple and easy to follow. In addition, its support team provided me with tech support not only to run my landing page but how to manage it.

CONS: I don’t have dislikes, everything is perfect.

What do you think about this review? Great Poor

Great solution for creating landing pages and managing your online business

Read full review >
Oscar
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 19.01.2018 Company Size: 11-50 Employees Industry: Marketing and Advertising

PROS: Instapage has great interface and drag and drop features and this is great because we can create professional landing pages. I like that with its templates I can build landing pages. Also, I can connect the page with other platforms like Mailchimp and Wordpress. The other good thing about this software is the fact that everything is customizable and you can easily adapt the page to graphic charter.

CONS: Other people cannot use the same account. Also, it would be great if they could add even more options.

What do you think about this review? Great Poor

Fast and easy page builder solution

Read full review >
Isaac
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 17.01.2018 Company Size: 1-10 Employees Industry: Computer Software

PROS: Instapage is easy to use, and we are provided with complete customization of everything. We love the drag-and-drop feature. With other platforms we had some issues with the builders where we couldn’t get the layout or the feature was too complicated. But instapage has balance between those two. You can easily get the page, all you need to do is to buy domain, install WordPress, built your page in Instapage and send it to the WordPress plugin and there you go with totally new page. The whole process takes about 30min. Instapage does everything we need, and it really does it great.

CONS: I don’t have dislikes, I just want to see an integration with ConvertKit, I believe they work on this one.

What do you think about this review? Great Poor

Instapage is simple and intuitive platform that allows you to create landing pages in less time

Read full review >
Juanita
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 29.12.2017 Company Size: 11-50 Employees Industry: Financial Services

PROS: Instapage’s support team is one of the best, they are quick to respond and solve any issue on the way. This platform offers great options and opportunities for designing, it offers lot of templates for every style of landing pages and much more. You don’t have to worry about this platform, because you can find everything online, you can rely on its support team and you can search educational videos on their website.

CONS: This is not expensive solution but it is not cheap either, on the other side, they offer payment options and you can choose monthly payment or annual.

What do you think about this review? Great Poor

Highly recommend the product to everyone

Read full review >
Julio
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 28.12.2017 Company Size: More than 100 Employees Industry: Higher Education

PROS: I like the fact that Instapage offers various levels of subscription including free service. Before purchasing, you can use the free service in order to see whether the product meets your needs and expectations or not. Within the system, there are different landing page options so the users can choose what’s best for them. The dashboard layout and alert notifications are very helpful and easy to work with. I have never used the landing page service to my site, the process is simple and easy to follow, but I was impressed from the support I have received from their technical support team, they have provide additional help not only to run my landing page but how to use it and manage it. After their support I had my Instapage landing page in place and with full functionality. I’ve upgraded their paid subscription services. It is great for novice and for those who are non-developers.

CONS: Everything works perfect for me.

What do you think about this review? Great Poor
Reviewed By Louie Andre
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