Powerful call tracking and routing tool for boosting an enterprise

What are the best aspects of this product?

Invoca lets us conduct real-time and highly detailed analytics over our marketing efforts efficiently. That’s with the help of its unique but robust call tracking system. This is enabling us to make instant decisions regarding some modifications over performance as well as respond to data from such performance. It is helpful for implementing the best campaign improvements among others too. Moreover, we have significantly bolstered Invoca platform in our company with the help of the user support staff. This means big scaling for our business too.

What aspects are problematic or could work better?

Invoca doesn’t instantly send call data. That’s why we think that a ping-post tool would be useful when made available on the platform. That would help us offer a set of data to buyers that would help them choose if they’d accept certain calls or not. That’s similar to how ping-posting works in lead distribution.

What specific problems in your company were solved by this product?

Invoca is really terrific when helping us see highly detailed data information of the call marketing efforts that we do. This helps us easily monitor the numbers that we use; meaning, it is easy to grab important information such as length of calls, location of our customers, and conversion rates of paid calls among other details. Gone are the days when we cannot track such numbers; thus, we won’t know if audiences are responding to our ads and if our marketing efforts are bringing actual sales.

Are you a current user of this product?

Yes