A CRM tool that can be customized and works great for both marketing managers and developers.

What are the best aspects of this product?

Its workflow tool lets us manipulate complex rules that would've been difficult to do. If it wasn't for Iterable, it would taken months to accomplish the required engineering work involved with another ESP. It's data export is simple to use in creating customize dashboards that updates us on the progress of our campaigns. Handlebars has little learning curve and can easily be done.

What aspects are problematic or could work better?

Certain basic features weren't found as the product is still in the middle of development. Some tasks weren't intuitive. This led to small bugs within our system. For instance, we had to make template edits in the campaign instead of directly editing from the template itself.

What specific problems in your company were solved by this product?

We were able to segment users into different divisions. We have the capacity to send a customized e-mail push according to their segments. Being able to send out event-triggered and personalized e-mails to users after certain immediate actions.

Are you a current user of this product?

Yes