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Iterable REVIEW

Marketing Software

7 user reviews
USER SATISFACTION 82%
OUR SCORE 8.8

What is Iterable?

Iterable is the future of email marketing with a seamless user interface for personalized messaging. This online platform helps in sales and promotion. It is specifically made to engage users through multiple channels and well-structured communication. It lets you design multi-tier campaigns which would otherwise eat up all your budget and time. Iterable makes such campaigns and promotions easy and efficient and saves your time and money. The tool is featured in Forbes, The Wall Street Journal, TechCrunch, and VentureBeat.

Modern digital marketers love to work with Iterable because it allows them to achieve their marketing goals while observing the budget constraints. Due to the benefits Iterable provides, it is highly praised and sought after by today’s digital marketers. It allows you to select seamlessly between mobile push notification, SMS, and email based on what a customer does on your app, your site or in past campaigns.

Overview of Iterable Benefits

Iterable has made it very easy for digital marketers to initiate and run campaigns. These triggered campaigns or targeted blasts may increase user engagement to amazing levels. Such campaigns can be run for one or more market segments, using the same set of tools. Iterable sends SMS, emails and push notifications to customers to remind them of your presence. No matter what the mode of communication is, Iterable works best for all. With Iterable you can prepare customized messages and schedule them for a specific time in future. One of the major reasons for Iterable’s success is its ability to handle all types of messages across all channels.

The tool is also used to build complicated workflows in a matter of minutes without using any codes. This makes it easy-to- use since you can easily perform your task without being proficient in programming. Your sales team would also be able to handle it without any training. Iterable’s Workflow Designer makes it insignificant to introduce delays, trigger another workflow, run filters and kick off actions. With Iterable you can easily optimize and test everything in your campaigns all by yourself.

Finally, Iterable offers you a 360-degree view of customers with the help of a flexible data model. It helps in creating groups of customers with similar attributes. This market segmentation provides a basis for taking important marketing decisions in future.

Overview of Iterable Features

  • Create Unlimited Segments
  • Convert Segments
  • Triggered Campaigns
  • Build Sophisticated Workflows
  • Seamlessly Multi-Channel
  • Scalable and Real-Time
  • Flexible 360` Profiles
  • Marketer-Friendly

Iterable Position In Our Categories

Position of Iterable in our main categories:

100

Iterable is one of the top 100 Marketing Softwareproducts

100

Iterable is one of the 100
Marketing Software products


Iterable is also listed in the following subcategories:

Category:Position:Category:Position:
Campaign Management Software#21 Demand Generation Software#16
Email Marketing Software#27 Marketing Automation Software#29
Mobile Marketing Software#5
Category:Position:
Campaign Management Software#21
Demand Generation Software#16
Email Marketing Software#27
Marketing Automation Software#29
Mobile Marketing Software#5

Every company has different requirements and needs a software that can be personalized for their size, kind of employees and clients, and the particular industry they are in. For these reasons, no system can provide perfect tools out-of-the-box. When you try to find a software app, first be sure what you want it for. Read some Iterable reviews and ask yourself do you want basic tools or do you need complex functionality? Are there any industry-specific functionalities that you are looking for? Find the answers to these queries to help your search. There are multiple elements that you need to consider and these include your finances, particular business requirements, your organization size, integration requirements etc. Take your time, use a few free trials, and finally choose the app that provides all that you need to improve your organization competence and productivity.

How Much Does Iterable Cost?

Iterable Pricing Plans:
Free trial
Quote-based Plan
Contact vendor

Iterable’s payment scheme is a subscription based one, meaning that the price will depend on the number of users and messages shared on the Iterable platform. Please contact the company for more information.

User Satisfaction

We realize that when you make a decision to buy Marketing Software it’s important not only to see how experts evaluate it in their reviews, but also to find out if the real people and companies that buy it are actually satisfied with the product. That’s why we’ve created our behavior-based Customer Satisfaction Algorithm™ that gathers customer reviews, comments and Iterable reviews across a wide range of social media sites. The data is then presented in an easy to digest form showing how many people had positive and negative experience with Iterable. With that information at hand you should be equipped to make an informed buying decision that you won’t regret.

POSITIVE SOCIAL MENTIONS

20

NEGATIVE SOCIAL MENTIONS

4

Technical details

Devices Supported
  • Windows
  • Linux
  • Android
  • iPhone/iPad
  • Mac
  • Web-based
  • Windows Mobile
Language Support
  • English
Pricing Model
  • Annual Subscription
  • Quote-based
Customer Types
  • Large Enterprises
  • Medium Business
Deployment
  • Cloud Hosted
  • On Premise

What Support Does This Vendor Offer?

  • EMAIL
  • PHONE
  • LIVE SUPPORT

What are Iterable pricing details?

Iterable Pricing Plans:
Free trial
Quote-based Plan
Contact vendor

Iterable’s payment scheme is a subscription based one, meaning that the price will depend on the number of users and messages shared on the Iterable platform. Please contact the company for more information.

What integrations are available for Iterable?

Iterable integrates with the following systems and applications:

  • Boomtrain
  • Litmus
  • Google Analytics
  • Magento
  • Mixpanel
  • mParticle
  • Segment
  • Dyn
  • Mandrill
  • SendGrid
  • SparkPost

User reviews


User reviews in total: 7

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Average Rating:

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The most favorable review

Irene

2 months ago


Pros: The biggest selling point of all is the product itself. Its e-mail integration and push gave us a single medium to message users. Its players offer e-mail and push. Iterable has a well-rounded and developed e-mail service. It offers an ideal blueprint for advancements in the future.

Cons: It main data key is the e-mail address of the user instead of a user ID or anything else that a customer can determine. It pushed our developers to come up with some hackable solutions.

The least favorable review

Tracy

12 months ago


Pros: Its workflow tool lets us manipulate complex rules that would've been difficult to do. If it wasn't for Iterable, it would taken months to accomplish the required engineering work involved with another ESP. It's data export is simple to use in creating customize dashboards that updates us on the progress of our campaigns. Handlebars has little learning curve and can easily be done.

Cons: Certain basic features weren't found as the product is still in the middle of development. Some tasks weren't intuitive. This led to small bugs within our system. For instance, we had to make template edits in the campaign instead of directly editing from the template itself.

Published 2 months ago
Verified
user
The biggest selling point of all is the product itself. Its e-mail integration and...



What do you think about this review? Great Poor
Published 3 months ago
Verified
user
I can't get enough of the amazing things that Iterable has done. It's a robust tool capable of delivering results. It revolutionized our e-mail marketing efforts. It...



What do you think about this review? Great Poor
Published 3 months ago
Verified
user
Iterable did a really good job in bringing our automation and e-mail marketing campaigns to...



What do you think about this review? Great Poor
Published 9 months ago
Verified
user
Their system and team are really flexible in so many ways. Support is unlike anything we've ever seen. That's a game changer to get people on call at any time of the day....



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Published 9 months ago
Verified
user
It's very simple to use from the get-go. Creating blast campaigns/templates are easy to do. It's easy to see the performance of your e-mails. The team from Iterable is...



What do you think about this review? Great Poor
Published 12 months ago
Verified
user
Its workflow tool lets us manipulate complex rules that would've been difficult to do. If it wasn't for Iterable, it would taken months to accomplish the required...



What do you think about this review? Great Poor
Published 12 months ago
Verified
user
I love their customer support. Response times were really quickly. I favor their platform. It has enough simple APIs for me to create whenever I feel like it.



What do you think about this review? Great Poor

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