MENU
GET LISTED
GET LISTED
SHOW ALLPOPULAR CATEGORIES

Iterable Review

Iterable
Our score: 8.8 User satisfaction: 82%

What is Iterable?

Iterable is the future of email marketing with a seamless user interface for personalized messaging. This online platform helps in sales and promotion. It is specifically made to engage users through multiple channels and well-structured communication. It lets you design multi-tier campaigns which would otherwise eat up all your budget and time. Iterable makes such campaigns and promotions easy and efficient and saves your time and money. The tool is featured in Forbes, The Wall Street Journal, TechCrunch, and VentureBeat.

Modern digital marketers love to work with Iterable because it allows them to achieve their marketing goals while observing the budget constraints. Due to the benefits Iterable provides, it is highly praised and sought after by today’s digital marketers. It allows you to select seamlessly between mobile push notification, SMS, and email based on what a customer does on your app, your site or in past campaigns.

Overview of Iterable Benefits

Iterable has made it very easy for digital marketers to initiate and run campaigns. These triggered campaigns or targeted blasts may increase user engagement to amazing levels. Such campaigns can be run for one or more market segments, using the same set of tools. Iterable sends SMS, emails and push notifications to customers to remind them of your presence. No matter what the mode of communication is, Iterable works best for all. With Iterable you can prepare customized messages and schedule them for a specific time in future. One of the major reasons for Iterable’s success is its ability to handle all types of messages across all channels.

The tool is also used to build complicated workflows in a matter of minutes without using any codes. This makes it easy-to- use since you can easily perform your task without being proficient in programming. Your sales team would also be able to handle it without any training. Iterable’s Workflow Designer makes it insignificant to introduce delays, trigger another workflow, run filters and kick off actions. With Iterable you can easily optimize and test everything in your campaigns all by yourself.

Finally, Iterable offers you a 360-degree view of customers with the help of a flexible data model. It helps in creating groups of customers with similar attributes. This market segmentation provides a basis for taking important marketing decisions in future.

Overview of Iterable Features

  • Create Unlimited Segments
  • Convert Segments
  • Triggered Campaigns
  • Build Sophisticated Workflows
  • Seamlessly Multi-Channel
  • Scalable and Real-Time
  • Flexible 360` Profiles
  • Marketer-Friendly

Iterable Position In Our Categories

Since businesses have unique business demands, it is only wise that they abstain from purchasing a one-size-fits-all, ”best” software product. Nevertheless, it is hard to pinpoint such application even among recognizable software systems. The logical step to undertake can be to make a list of the different important aspects that require careful thought like major features, plans, technical skill competence of the users, company size, etc. The second step is, you should perform your research comprehensively. Read these Iterable evaluations and explore each of the software products in your shortlist more closely. Such detailed research ensure you circumvent mismatched applications and select the one which offers all the benefits you require business requires.

Position of Iterable in our main categories:

TOP 100

Iterable is one of the top 100 Marketing Software products

Iterable is also listed in the following subcategories:

There are well-liked and widely used applications in each software category. But are they automatically the best fit for your organization’s special wants? A popular software product may have thousands of subscribers, but does it present what you need? For this reason, do not blindly spend on popular systems. Read at least a few Iterable Marketing Software reviews and mull over the aspects that you wish to have in the software such as the price, main tools, available integrations etc. Then, shortlist a few apps that fit your needs. Check out the free trials of these apps, read online opinions, get explanations from the vendor, and do your homework systematically. This exhaustive homework is sure to assist you select the finest software platform for your organization’s specific wants.

How Much Does Iterable Cost?

Iterable Pricing Plans:

Free Trial

Quote-based Plan

Contact vendor

Iterable’s payment scheme is a subscription based one, meaning that the price will depend on the number of users and messages shared on the Iterable platform. Please contact the company for more information.

User Satisfaction

Positive Social Media Mentions 20
Negative Social Media Mentions 4

We realize that when you make a decision to buy Marketing Software it’s important not only to see how experts evaluate it in their reviews, but also to find out if the real people and companies that buy it are actually satisfied with the product. That’s why we’ve created our behavior-based Customer Satisfaction Algorithm™ that gathers customer reviews, comments and Iterable reviews across a wide range of social media sites. The data is then presented in an easy to digest form showing how many people had positive and negative experience with Iterable. With that information at hand you should be equipped to make an informed buying decision that you won’t regret.

Video

Technical details

Devices Supported

  • Windows
  • Linux
  • Android
  • iPhone/iPad
  • Mac
  • Web-based
  • Windows Mobile

Deployment

  • Cloud Hosted
  • On Premise

Language Support

  • English

Pricing Model

  • Annual Subscription
  • Quote-based

Customer Types

  • Large Enterprises
  • Medium Business

What Support Does This Vendor Offer?

  • email
  • phone
  • live support
  • training
  • tickets

Popular Iterable Alternatives

Top Competitors To Iterable By Price

Product name:
Price:
by quote

Trending Marketing Software Reviews

Product name:
Score:
Satisfaction:
8.0
100%

Iterable Comparisons

Iterable user reviews

A platform that’s easy to use and armed with excellent support.

Read full review >
Cathy
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 02.10.2019 Company Size: More than 100 Employees Industry: Retail

A recommended marketing tool for growth you’ll end using!

Read full review >
Marc
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 14.09.2019 Company Size: 11-50 Employees Industry: Internet

A quality product offering exemplary service

Read full review >
Irene
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 08.09.2019 Company Size: More than 100 Employees Industry: Internet

Power seen within workflows

Read full review >
Francisco
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 11.09.2018 Company Size: 11-50 Employees Industry: Marketing and Advertising

Iterable happens to be the very one in its class out there.

Read full review >
Cynthia
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 24.03.2018 Company Size: 11-50 Employees Industry: Marketing and Advertising

What are Iterable pricing details?

Iterable Pricing Plans:

Free Trial

Quote-based Plan

Contact vendor

Iterable’s payment scheme is a subscription based one, meaning that the price will depend on the number of users and messages shared on the Iterable platform. Please contact the company for more information.

What integrations are available for Iterable?

Iterable integrates with the following systems and applications:

  • Boomtrain
  • Litmus
  • Google Analytics
  • Magento
  • Mixpanel
  • mParticle
  • Segment
  • Dyn
  • Mandrill
  • SendGrid
  • SparkPost

Iterable average rating:

Average score
5/5 (7 user reviews)
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Write your own review of this product

ADD A REVIEW

The most favorable review

Cynthia

PROS: Their system and team are really flexible in so many ways. Support is unlike anything we've ever seen. That's a game changer to get people on call at any time of the day. What's more, those same people are experts and does an incredible job accomplishing things. It does an excellet job in prioritizing automation in e-mail marketing.

CONS: Change can be a good thing from time to time. But it can also be a bad thing. I feel, for the most part, that changes occuring with Iterable are a good thing. But there have been instances where their UI would abruptly change without any notifcations ahead of time. This tends to throw people off.

Reviewed 2 years ago

Read full review >

The least favorable review

Tracy

PROS: Its workflow tool lets us manipulate complex rules that would've been difficult to do. If it wasn't for Iterable, it would taken months to accomplish the required engineering work involved with another ESP. It's data export is simple to use in creating customize dashboards that updates us on the progress of our campaigns. Handlebars has little learning curve and can easily be done.

CONS: Certain basic features weren't found as the product is still in the middle of development. Some tasks weren't intuitive. This led to small bugs within our system. For instance, we had to make template edits in the campaign instead of directly editing from the template itself.

Reviewed 2 years ago

Read full review >

More reviews from 7 actual users:

Sort by:

Latest
  • Latest
  • Most useful
  • Most positive
  • Most negative

A platform that’s easy to use and armed with excellent support.

Read full review >
Cathy
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 02.10.2019 Company Size: More than 100 Employees Industry: Retail

PROS: It's very simple to use from the get-go. Creating blast campaigns/templates are easy to do. It's easy to see the performance of your e-mails. The team from Iterable is constantly finding ways in enhancing products. Customer support take their time to resolve any of your issues.

CONS: It requires further API support. It'd be nice to have comprehensive data for revenue reporting. Segmentation of lists can be complex and messy.It'd be preferable to have get notifications to happen more often whenever changes are deployed.This would keep people informed ahead of time.

What do you think about this review? Great Poor

A recommended marketing tool for growth you’ll end using!

Read full review >
Marc
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 14.09.2019 Company Size: 11-50 Employees Industry: Internet

PROS: I can't get enough of the amazing things that Iterable has done. It's a robust tool capable of delivering results. It revolutionized our e-mail marketing efforts. It enables the creation of sophisticated e-mail list segmentation as well as trigger e-mails and development of e-mail campaign development. Their customer support has been astounding a big help.

CONS: There are some things that the company needs to work on so they can enhance further their functionality. There are certain things to look forward to that needs to be carried out: cloning workflow and capturing results of e-mail campaigns. I can understand how they're just starting with things as a startup. But the company is including new capabilities with each passing day. So expect things to get better in the future.

What do you think about this review? Great Poor

A quality product offering exemplary service

Read full review >
Irene
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 08.09.2019 Company Size: More than 100 Employees Industry: Internet

PROS: The biggest selling point of all is the product itself. Its e-mail integration and push gave us a single medium to message users. Its players offer e-mail and push. Iterable has a well-rounded and developed e-mail service. It offers an ideal blueprint for advancements in the future.

CONS: It main data key is the e-mail address of the user instead of a user ID or anything else that a customer can determine. It pushed our developers to come up with some hackable solutions.

What do you think about this review? Great Poor

Power seen within workflows

Read full review >
Francisco
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 11.09.2018 Company Size: 11-50 Employees Industry: Marketing and Advertising

PROS: Iterable did a really good job in bringing our automation and e-mail marketing campaigns to the next level. Making use of Workflows enabled us to have an actual relationship with people in our lists. We were able to do that without tiring them out from endless inquiries or questions that doesn't capture their interest.

CONS: The biggest problem we faced was the process of import. Our company resorted to making a plug-in import as well as a profile editor to make sure data wasn't handled improperly during the import and editing process. It'd be a big help to have an easier approach in updating profiles.

What do you think about this review? Great Poor

Iterable happens to be the very one in its class out there.

Read full review >
Cynthia
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 24.03.2018 Company Size: 11-50 Employees Industry: Marketing and Advertising

PROS: Their system and team are really flexible in so many ways. Support is unlike anything we've ever seen. That's a game changer to get people on call at any time of the day. What's more, those same people are experts and does an incredible job accomplishing things. It does an excellet job in prioritizing automation in e-mail marketing.

CONS: Change can be a good thing from time to time. But it can also be a bad thing. I feel, for the most part, that changes occuring with Iterable are a good thing. But there have been instances where their UI would abruptly change without any notifcations ahead of time. This tends to throw people off.

What do you think about this review? Great Poor

A CRM tool that can be customized and works great for both marketing managers and developers.

Read full review >
Tracy
4/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 20.12.2017 Company Size: More than 100 Employees Industry: Internet

PROS: Its workflow tool lets us manipulate complex rules that would've been difficult to do. If it wasn't for Iterable, it would taken months to accomplish the required engineering work involved with another ESP. It's data export is simple to use in creating customize dashboards that updates us on the progress of our campaigns. Handlebars has little learning curve and can easily be done.

CONS: Certain basic features weren't found as the product is still in the middle of development. Some tasks weren't intuitive. This led to small bugs within our system. For instance, we had to make template edits in the campaign instead of directly editing from the template itself.

What do you think about this review? Great Poor

Customer service has been excellent.

Read full review >
Jason
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 19.12.2017 Company Size: 1-10 Employees Industry: Marketing and Advertising

PROS: I love their customer support. Response times were really quickly. I favor their platform. It has enough simple APIs for me to create whenever I feel like it.

CONS: Building new e-mail within workflows. It makes a lot more sense to choose a current template/e-mail within the triggered tab. At the last page prior to hitting the "send" button on a blast, our estimated size of the audience was way off the mark. No geographic code segmenting tools were available. Creating an int data column requires going through an API CSV upload causes numbers to string.

What do you think about this review? Great Poor
women man women man man women

Join a community of 7,369 SaaS experts

Thank you for the time you take to leave a quick review of this software. Our community and review base is constantly developing because of experts like you, who are willing to share their experience and knowledge with others to help them make more informed buying decisions.

Sign in with LinkedIn Why we require LinkedIn?
  • Show the community that you're an actual user.
  • We will only show your name and profile image in your review.
  • You can still post your review anonymously.

OR

Sign in with company email

Sign in with company email

Reviewed By Jenny Chang
Page last modified
Did you find this review useful?
Yes No

Thank you for your feedback

How can we make this page better?

TOP

Why is FinancesOnline free? Why is FinancesOnline free?

FinancesOnline is available for free for all business professionals interested in an efficient way to find top-notch SaaS solutions. We are able to keep our service free of charge thanks to cooperation with some of the vendors, who are willing to pay us for traffic and sales opportunities provided by our website. Please note, that FinancesOnline lists all vendors, we’re not limited only to the ones that pay us, and all software providers have an equal opportunity to get featured in our rankings and comparisons, win awards, gather user reviews, all in our effort to give you reliable advice that will enable you to make well-informed purchase decisions.