Power seen within workflows

What are the best aspects of this product?

Iterable did a really good job in bringing our automation and e-mail marketing campaigns to the next level. Making use of Workflows enabled us to have an actual relationship with people in our lists. We were able to do that without tiring them out from endless inquiries or questions that doesn't capture their interest.

What aspects are problematic or could work better?

The biggest problem we faced was the process of import. Our company resorted to making a plug-in import as well as a profile editor to make sure data wasn't handled improperly during the import and editing process. It'd be a big help to have an easier approach in updating profiles.

What specific problems in your company were solved by this product?

We now have plenty of worthy interactions with activists and potential donors. In the era of fundraising, we're able to hit on our lists in an aggressive manner as we're building up to a certain event. By making use of the right workflows in suppressing those who give or take action for weeks, we were able to curb burnout and retain e-mail within the list for the long term. As we take in more e-mail, we're able to retain them, creating more value to our list for the long term.

Are you a current user of this product?

Yes