What are the best aspects of this product?
It is a great tool to work with. When managing your marketing campaigns, you will need a tool that makes your work easier in terms of the changes you want to make in order to drive traffic. I have used both Marin and Kenshoo and I can say without fear of contradiction that the latter is unmatched. It has the best functionality for the any similar tool I have used in the market. With the ability to make changes to keywords and campaigns in order to suit your needs managing the campaigns has been effortless. It has a reliable search feature that is not only easy to use but also allows you to track the changes in your campaigns which include where you want the URLs to for and ads changes within a short period.
What aspects are problematic or could work better?
It is not that intuitive when it comes to the user interface. When uploading bulk changes to the interface, Kenshoo does not bring the simplicity it deserves s compared to Marin. It offers a more complex and longer way through which you can upload in bulk into the interface. You have to go through the Kenshoo Editor which can not only be time consuming but difficult for new users. For the Marin, it is just a case of copy and paste and there you have your bulk uploads in place. However, for Kenshoo, you will need to upload in CSV format which could attract errors and thus it would be nice to make this more intuitive.
What specific problems in your company were solved by this product?
Before we had Kenshoo into our system, we were using Marin. The switch brought so many god things on our part and now we are able to manage different accounts without much hustle. It is an easy tool to use and offers multiple features to help you manage your campaigns for maximum result. For example, it has a powerful tagging functionality plus reliable reporting to help you track all your campaigns on the go. With the ability to offer multiple changes to the destinations of URLs and customization, you become more efficient as an account manager. It has thus streamlined or campaigns in a better way that what Marin did for us.
Are you a current user of this product?
What is your role with this product?
How long have you been using this product?
Less than 1 year
What is your company size?
More than 100 Employees
What is your industry?
Marketing and Advertising
Did your company use a different software before this one?
How many people in your company actively use this product?
How long is your contract with the vendor?