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Kenshoo Review

Kenshoo
Our score: 8.5 User satisfaction: 98%

What is Kenshoo?

Kenshoo is one of the industry leaders in digital marketing and connecting marketers to customers. Its solutions include social media marketing, search marketing and online advertising. The solution helps advertisers and agencies to effectively control and automate their online marketing.

The Kenshoo Infinity Suite is a comprehensive suite that helps businesses discover best customers through expressed intent and interaction, engage through relevant messaging and convert by delivering transactions that meet customer’s needs as well as business requirements.

It also helps organizations to retain customers and grow by demonstrating additional value, resulting in loyalty and advocacy.  It simplifies cross-channel campaigns and ensures that organizations get the best return in their marketing investments through streamlined presses, cross-channel insights and granular targeting and setup options.

Overview of Kenshoo Benefits

Kenshoo helps businesses discover their high-value customers/prospects that are most likely to convert by incorporating intent into audience targeting/retargeting. Cross-channel data can be activated for effective bidding and new audience based on profiles and traits of existing top customers. Audience management and cross-channel features allow executing scalable and automated audience targeting and advertisement on Facebook. Persona libraries save time and enhance performance by allowing easily saving, updating and reusing libraries of most influential and profitable target audiences.

Businesses can track progress after setting specific goals and monitor it using custom metrics and reporting tools, while recommendations from reports help take appropriate action across campaigns. Customizable and visual dashboards show most important metrics at a glance. Kenshoo Anywhere app (iOS) helps monitor performance on the go so that users can stay updated from anywhere, anytime. The solution provides reliable forecasts and models to enhance conversions by leveraging marketing intelligence and data insights. Businesses get an idea of potential returns before actually making any changes to the campaigns, while the algorithms update regularly using machine-learning for better analysis and optimization.

The solution helps businesses to forecast budgets more accurately and gives them the ability to plan ahead for different scenarios. This enables organizations to make quick and more informed decisions and increase ROI. It maximizes efficiency and helps create and scale complex and large ad campaigns.

Overview of Kenshoo Features

  • Visual/customizable dashboards
  • Advanced reporting and Forecasting
  • Targeting/Retargeting
  • SEO Integration
  • Portfolio optimizer
  • Premium keyword tool
  • Intelligent Campaign Automation
  • Flexible Bidding and Cross-channel Insights
  • Portable Intent Data
  • Persona Libraries
  • Defined Cohorts
  • Path-to-Conversion Insights
  • Scenario Planning
  • Simplified Budgeting

Kenshoo Position In Our Categories

Because businesses have specific business-related needs, it is practical they abstain from selecting an all-encompassing, ”best” business program. Be that as it may, it would be almost impossible to come across such application even among widely used software solutions. The best step to do can be to shortlist the different critical functions that demand investigation like crucial features, costing, technical skill levels of staff members, organizational size, etc. Thereafter, you should perform your research exhaustively. Have a look at some of these Kenshoo analyses and scrutinize each of the applications in your list more closely. Such comprehensive research guarantee you avoid unfit apps and subscribe to the system which delivers all the function your company requires to be successful.

Position of Kenshoo in our main categories:

TOP 200

Kenshoo is one of the top 200 Marketing Software products

Kenshoo is also listed in the following subcategories:

Companies have unique wants and requirements and no software platform can be ideal in such a situation. It is useless to try to find an ideal off-the-shelf software product that meets all your business needs. The wise thing to do would be to modify the application for your unique requirements, employee skill levels, finances, and other elements. For these reasons, do not hurry and pay for well-publicized popular applications. Though these may be widely used, they may not be the perfect fit for your particular needs. Do your groundwork, look into each short-listed system in detail, read a few Kenshoo Marketing Software reviews, contact the maker for explanations, and finally settle for the application that provides what you require.

How Much Does Kenshoo Cost?

Kenshoo Pricing Plans:

Free Trial

Quote-based Plan

Contact vendor

Kenshoo is priced on quote basis, meaning that the value of your SMB/enterprise pricing package will be calculated in accordance with what you need and can afford. Contact the company for more details, and ask for your quote.

User Satisfaction

Positive Social Media Mentions 63
Negative Social Media Mentions 1

We realize that when you make a decision to buy Marketing Software it’s important not only to see how experts evaluate it in their reviews, but also to find out if the real people and companies that buy it are actually satisfied with the product. That’s why we’ve created our behavior-based Customer Satisfaction Algorithm™ that gathers customer reviews, comments and Kenshoo reviews across a wide range of social media sites. The data is then presented in an easy to digest form showing how many people had positive and negative experience with Kenshoo. With that information at hand you should be equipped to make an informed buying decision that you won’t regret.

Video

Technical details

Devices Supported

  • Windows
  • Linux
  • Android
  • iPhone/iPad
  • Mac
  • Web-based

Deployment

  • Cloud Hosted

Language Support

  • English

Pricing Model

  • Quote-based

Customer Types

  • Large Enterprises

What Support Does This Vendor Offer?

  • email
  • phone
  • live support
  • training
  • tickets

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Kenshoo Comparisons

Kenshoo user reviews

Integrates with Google Analytics

Read full review >
Dwayne
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 02.10.2019 Company Size: More than 100 Employees Industry: Luxury Goods & Jewelry

Reliable scheduling of reports

Read full review >
Conrad
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 15.09.2019 Company Size: More than 100 Employees Industry: Media Production

Leads to high return on investment

Read full review >
Alejandro
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 11.09.2019 Company Size: More than 100 Employees Industry: Automotive

Highly customizable

Read full review >
Brendan
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 29.08.2018 Company Size: More than 100 Employees Industry: Marketing and Advertising

Helps in the analysis of performance of campaigns

Read full review >
Olivia
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 26.03.2018 Company Size: More than 100 Employees Industry: Retail

What are Kenshoo pricing details?

Kenshoo Pricing Plans:

Free Trial

Quote-based Plan

Contact vendor

Kenshoo is priced on quote basis, meaning that the value of your SMB/enterprise pricing package will be calculated in accordance with what you need and can afford. Contact the company for more details, and ask for your quote.

What integrations are available for Kenshoo?

Kenshoo is an open API system that can be easily associated with every third-party app or business system. Contact technical support to obtain more information.

Kenshoo average rating:

Average score
5/5 (9 user reviews)
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Write your own review of this product

ADD A REVIEW

The most favorable review

Tracy

PROS: It is a great tool to work with. When managing your marketing campaigns, you will need a tool that makes your work easier in terms of the changes you want to make in order to drive traffic. I have used both Marin and Kenshoo and I can say without fear of contradiction that the latter is unmatched. It has the best functionality for the any similar tool I have used in the market. With the ability to make changes to keywords and campaigns in order to suit your needs managing the campaigns has been effortless. It has a reliable search feature that is not only easy to use but also allows you to track the changes in your campaigns which include where you want the URLs to for and ads changes within a short period.

CONS: It is not that intuitive when it comes to the user interface. When uploading bulk changes to the interface, Kenshoo does not bring the simplicity it deserves s compared to Marin. It offers a more complex and longer way through which you can upload in bulk into the interface. You have to go through the Kenshoo Editor which can not only be time consuming but difficult for new users. For the Marin, it is just a case of copy and paste and there you have your bulk uploads in place. However, for Kenshoo, you will need to upload in CSV format which could attract errors and thus it would be nice to make this more intuitive.

Reviewed 2 years ago

Read full review >

The least favorable review

Delbert

PROS: It has a simple and automated reporting ability where you can direct the report to excel. This makes it easy for one to interpret or check that report even when offline. With the reliable campaign management functionality, our team is able to manage the campaigns with ease and save a lot of time as a result. It has a great and powerful administrative support where as an admin you will be able to control how other users login, and make edits to the fields within the system. Kenshoo offers a convenient platform for bidding and making changes to where the URLs target as it is highly customizable.

CONS: It could use a lot of adjustments to make it more reliable as a campaign management tool. The fact that is does not have that easy to use interface makes it unreliable to some point to a new user. It can take a new user a lot of time to get the hang of things. It is with this that they could either include more tutorials about how a newcomer can learn how different features work in the program or make it user friendly. On top of that, editing ads takes a lot of time since you have to do so for both the search engine and the product. The bid rules can also be complex to use especially if you are not used to bidding.

Reviewed 2 years ago

Read full review >

More reviews from 9 actual users:

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  • Latest
  • Most useful
  • Most positive
  • Most negative

Integrates with Google Analytics

Read full review >
Dwayne
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 02.10.2019 Company Size: More than 100 Employees Industry: Luxury Goods & Jewelry

PROS: It is an all-round tool when it comes to managing your accounts. When you want to pull data based on the metrics of how each of the campaign is performing, you can do so with ease. The fact that it integrates with Google Analytics makes it very easy to pull those metrics and customize them in a way that you target the right keywords and audience in order to drive traffic. It also helps you to create campaigns own Facebook and compare with other campaigns across multiple channels. It is possible to view all those campaigns from a single platform which adds to the efficiency that comes with this product.

CONS: It is obvious that every product out there in the market will have a few glitches. No product is perfect and it is the same case with Kenshoo. We use Facebook a lot in terms of our marketing campaigns to drive traffic and convert. It is a good thing that Kenshoo integrates well with that platform which is a plus on our side. However, due to unexplained circumstances, we have been having some temporal glitches that deter us from making any changes to our campaigns on Facebook. It could be the fault of Facebook rather than Kenshoo since they have made changes on their platform to bring about such a glitch. All in all, we are happy with the highly responsive customer support by Kenshoo team.

What do you think about this review? Great Poor

Reliable scheduling of reports

Read full review >
Conrad
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 15.09.2019 Company Size: More than 100 Employees Industry: Media Production

PROS: Managing budgets is essential if you are to be success in your work as an account manager. Kenshoo gives you the ability to be on top of things when it comes to spending in your campaigns. You can keep clients informed of how their campaigns are doing. With the reporting feature, this is possible to great lengths. You do not have to worry about whether you have reported to the client or not as the scheduling functionality takes care of this. You will be able to automatically share reports with clients through scheduling. Also, the customer support is top notch as it is available 24/7 which is a great thing for us as we deal with clients in multiple time zones.

CONS: I believe that Kenshoo still has room for improvement when it comes to functionalities. Although a great tool, I would love to see more of additional features to make it a complete campaign management tool. For the case of updates they inform users of, they take too long to come through. For example, you might get a news update of an upcoming update for the product. However, it takes years for that update to come through which can be frustrating. It is okay to wait for a few months, but when it gets to years of waiting from the time you receive the news update, it is not realistic.

What do you think about this review? Great Poor

Leads to high return on investment

Read full review >
Alejandro
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 11.09.2019 Company Size: More than 100 Employees Industry: Automotive

PROS: It has comprehensive functionalities that make it a powerful tool. With Kenshoo, it is easy to take from multiple platforms and integrate it into one place. By so doing, you will be able to analyze it with ease and make a decision on where to make changes and where to take your marketing campaigns. With features such as bulk edits, scheduling, labeling, and filtering, you will be able to customize and manage your accounts with ease. It advocates for teamwork where you can include multiple users to join the platform, generate reports based on different campaigns and share with other users. As such, you will be able to brainstorm based on the reports generated on what to do next.

CONS: It has a few things that I did not like about it. When it comes to pulling data for keyword reports, it limits you in terms of the timeline. You cannot download or view data for the past 3 or 4 months for the keywords used. This seems to be a great drawback on our part as we are unable to download data on keywords report for the past year as it is designed to do so for only a few months. Also, the ad feature is not that reliable for analyzing different ads that we have used in the past and their impact in terms of driving traffic. This is because it only downloads the date and not the statistics which we are interested in. It would also be nice if it integrated with Yahoo Gemini since it is a powerful and trending ad platform.

What do you think about this review? Great Poor

Highly customizable

Read full review >
Brendan
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 29.08.2018 Company Size: More than 100 Employees Industry: Marketing and Advertising

PROS: It is a highly customizable tool which allows me to edit the dashboard the way I want. I can build a client dashboard and allow them to see what I want them to see. For example, I can schedule reports to be shared among the clients within the system. The reports will be able to show them the days and time when conversion is highest. This way, we are able to track different campaigns across multiple channels and how they are performing in terms of conversion. Apart from that it allows me to share with clients on which path to take in order to achieve the best conversion rate. Kenshoo gives you the ability to call track which allows you to reach out directly to a lead and thus make conversion easy and fast.

CONS: I like the reporting feature. However, it can be complex or confusing to use at times. When searching for a report you have recently generated, it can be difficult to locate it. I would prefer a simple and easy way through which the reports can be grouped depending on when you generated them. This would make it easy to pull a report easily for a specific date and time without much hustle. Apart from that, it would be nice if the developers of the tool could allow for more customization on those reports. This would help to make work easier and smoothen the entire process of generating, pulling and sharing of those reports with your colleagues.

What do you think about this review? Great Poor

Helps in the analysis of performance of campaigns

Read full review >
Olivia
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 26.03.2018 Company Size: More than 100 Employees Industry: Retail

PROS: It is a very intuitive tool. It offers seamless support in terms of viewing how your different campaigns are performing. You will be able to know which campaigns are performing well and for those which are performing poorly, you can adjust where necessary to keep them afloat. It has a reliable reporting functionality here you can pull up reports whenever you need to and share with your teammates. The reports are also simple to interpret ad understand. Once you share with your team, they will be able to get up to speed in no time and contribute on the way forward within a short period.

CONS: It does not offer the integration that I need to perform my duties effectively. With Yahoo Gemini being a favorite ad platform in the market for the modern adverting campaigns, it needs to be compatible with Kenshoo Editor. However, this is not the case and thus I have to manually upload things on the Gemini which can be time consuming. The tool does not synch well with the ad campaign platform which gives me more headache in term of managing campaigns while I am using this platform. It would be better if in the next upgrade they could offer integration with Gemini for a smooth experience.

What do you think about this review? Great Poor

Allows for easy daily management of campaigns

Read full review >
Vicky
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 02.03.2018 Company Size: More than 100 Employees Industry: Marketing and Advertising

PROS: It offers the utmost visibility to know how much you are spending in your campaigns plus your budget. This means that you will be able control what you spend in paid search ads and keep that spending within the budget. This is made possible to through the critical tracking of campaigns while maximizing on campaigns with the highest rerun on investment. It helps you to audit the performance of your campaigns and generate reports to discuss with your team. As such, you will be able to know which areas to make changes so that the less performing campaigns can pick up with speed. The bidding functionality is also cutting edge and offers a great platform on which you can easily bid and become active in managing your campaigns on a daily basis.

CONS: Although a great tool, I feel that it can be complex at times. It has too many features where it can be difficult or confusing to find the feature that you want from the interface. It would be nice if they could make all the features to be easily accessible to users whenever they want. The bidding feature is impressive for users to bid without much hustle. However, they only allow a single bid profile for a single account. Since we run both search and shopping campaigns, we are forced to have 2 bidding profile for the 2 accounts which can be cumbersome and hence not that reliable. It would be better if they allowed more than 1 bidding profile for a single account. Also, the analysis grid is separate from the product which makes it difficult to handle high volumes of accounts.

What do you think about this review? Great Poor

Powerful advanced search features

Read full review >
Antonia
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 31.01.2018 Company Size: More than 100 Employees Industry: Marketing and Advertising

PROS: It has a many good things in store to offer for managing your campaigns. To start things off, there is the ability to quickly create campaigns. The editor plays a huge role in this as you will be able to create campaigns that bring results and determine how those results will be prior to creating it. Apart from that, the editor makes quick work of the bulk upload into the system. You do not have to deal with bulk sheets as the editor functionality helps you to copy and upload the changes in bulk on the go. For the advanced search, it gives you the ability to filter what you do not want and remain with what you want. It is one of the most prominent features that Kenshoo has and makes it easy and quick to make changes where you want.

CONS: It seems to have problems with updating the data feed. It can be frustrating when you want to see data feed for today so that you can easily manage or check how your campaigns are doing however, it only shows data for the day before which means that have to go an extra mile in order to pull the current data feed. I opt to go tofu the search engines to see which data is for today. It would be nice if the developers of this tool could make those changes and help users to see data in real time for efficiency in the use of Kenshoo.

What do you think about this review? Great Poor

Helps to optimize keywords on search engines

Read full review >
Delbert
4/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 24.12.2017 Company Size: More than 100 Employees Industry: Internet

PROS: It has a simple and automated reporting ability where you can direct the report to excel. This makes it easy for one to interpret or check that report even when offline. With the reliable campaign management functionality, our team is able to manage the campaigns with ease and save a lot of time as a result. It has a great and powerful administrative support where as an admin you will be able to control how other users login, and make edits to the fields within the system. Kenshoo offers a convenient platform for bidding and making changes to where the URLs target as it is highly customizable.

CONS: It could use a lot of adjustments to make it more reliable as a campaign management tool. The fact that is does not have that easy to use interface makes it unreliable to some point to a new user. It can take a new user a lot of time to get the hang of things. It is with this that they could either include more tutorials about how a newcomer can learn how different features work in the program or make it user friendly. On top of that, editing ads takes a lot of time since you have to do so for both the search engine and the product. The bid rules can also be complex to use especially if you are not used to bidding.

What do you think about this review? Great Poor

Easy to make changes on the go

Read full review >
Tracy
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 18.12.2017 Company Size: More than 100 Employees Industry: Marketing and Advertising

PROS: It is a great tool to work with. When managing your marketing campaigns, you will need a tool that makes your work easier in terms of the changes you want to make in order to drive traffic. I have used both Marin and Kenshoo and I can say without fear of contradiction that the latter is unmatched. It has the best functionality for the any similar tool I have used in the market. With the ability to make changes to keywords and campaigns in order to suit your needs managing the campaigns has been effortless. It has a reliable search feature that is not only easy to use but also allows you to track the changes in your campaigns which include where you want the URLs to for and ads changes within a short period.

CONS: It is not that intuitive when it comes to the user interface. When uploading bulk changes to the interface, Kenshoo does not bring the simplicity it deserves s compared to Marin. It offers a more complex and longer way through which you can upload in bulk into the interface. You have to go through the Kenshoo Editor which can not only be time consuming but difficult for new users. For the Marin, it is just a case of copy and paste and there you have your bulk uploads in place. However, for Kenshoo, you will need to upload in CSV format which could attract errors and thus it would be nice to make this more intuitive.

What do you think about this review? Great Poor
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Reviewed By Louie Andre
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