20936 SHARES | |
8365 FOLLOWERS | |
22213 LIKES |
USER SATISFACTION | 98% |
OUR SCORE | 8.5 |
Kenshoo is one of the industry leaders in digital marketing and connecting marketers to customers. Its solutions include social media marketing, search marketing and online advertising. The solution helps advertisers and agencies to effectively control and automate their online marketing.
The Kenshoo Infinity Suite is a comprehensive suite that helps businesses discover best customers through expressed intent and interaction, engage through relevant messaging and convert by delivering transactions that meet customer’s needs as well as business requirements.
It also helps organizations to retain customers and grow by demonstrating additional value, resulting in loyalty and advocacy. It simplifies cross-channel campaigns and ensures that organizations get the best return in their marketing investments through streamlined presses, cross-channel insights and granular targeting and setup options.
Kenshoo helps businesses discover their high-value customers/prospects that are most likely to convert by incorporating intent into audience targeting/retargeting. Cross-channel data can be activated for effective bidding and new audience based on profiles and traits of existing top customers. Audience management and cross-channel features allow executing scalable and automated audience targeting and advertisement on Facebook. Persona libraries save time and enhance performance by allowing easily saving, updating and reusing libraries of most influential and profitable target audiences.
Businesses can track progress after setting specific goals and monitor it using custom metrics and reporting tools, while recommendations from reports help take appropriate action across campaigns. Customizable and visual dashboards show most important metrics at a glance. Kenshoo Anywhere app (iOS) helps monitor performance on the go so that users can stay updated from anywhere, anytime. The solution provides reliable forecasts and models to enhance conversions by leveraging marketing intelligence and data insights. Businesses get an idea of potential returns before actually making any changes to the campaigns, while the algorithms update regularly using machine-learning for better analysis and optimization.
The solution helps businesses to forecast budgets more accurately and gives them the ability to plan ahead for different scenarios. This enables organizations to make quick and more informed decisions and increase ROI. It maximizes efficiency and helps create and scale complex and large ad campaigns.
Position of Kenshoo in our main categories:
Kenshoo is one of the top 200 Marketing Softwareproducts
![]() 200 Kenshoo is one of the 200 |
Kenshoo is also listed in the following subcategories:
Category: | Position: | Category: | Position: |
---|---|---|---|
Content Marketing Software | #24 | Marketing Automation Software | #48 |
Search Marketing Software | #26 | Social Media Monitoring Software | #31 |
Category: | Position: |
---|---|
Content Marketing Software | #24 |
Marketing Automation Software | #48 |
Search Marketing Software | #26 |
Social Media Monitoring Software | #31 |
Each enterprise has different requirements and requires an application that can be personalized for their size, type of employees and clients, and the particular industry they are in. For these reasons, no system can offer perfect functionality off-the-shelf. When you try to find a software product, first be sure what you want it for. Read some Kenshoo reviews and ask yourself do you need basic tools or do you require complex functionality? Are there any industry-specific functionalities that you are looking for? Obtain the answers to these questions to assist your search. There are plenty of factors that you need to mull over and these include your finances, particular business needs, your organization size, integration requirements etc. Take your time, use a few free trials, and finally choose the platform that provides all that you require to improve your organization effectiveness and productivity.
Kenshoo is priced on quote basis, meaning that the value of your SMB/enterprise pricing package will be calculated in accordance with what you need and can afford. Contact the company for more details, and ask for your quote.
We realize that when you make a decision to buy Marketing Software it’s important not only to see how experts evaluate it in their reviews, but also to find out if the real people and companies that buy it are actually satisfied with the product. That’s why we’ve created our behavior-based Customer Satisfaction Algorithm™ that gathers customer reviews, comments and Kenshoo reviews across a wide range of social media sites. The data is then presented in an easy to digest form showing how many people had positive and negative experience with Kenshoo. With that information at hand you should be equipped to make an informed buying decision that you won’t regret.
POSITIVE SOCIAL MENTIONS | 63 |
NEGATIVE SOCIAL MENTIONS | 1 |
Kenshoo is priced on quote basis, meaning that the value of your SMB/enterprise pricing package will be calculated in accordance with what you need and can afford. Contact the company for more details, and ask for your quote.
Kenshoo is an open API system that can be easily associated with every third-party app or business system. Contact technical support to obtain more information.
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The most favorable review
Dwayne
5 months ago
Pros: It is an all-round tool when it comes to managing your accounts. When you want to pull data based on the metrics of how each of the campaign is performing, you can do so with ease. The fact that it integrates with Google Analytics makes it very easy to pull those metrics and customize them in a way that you target the right keywords and audience in order to drive traffic. It also helps you to create campaigns own Facebook and compare with other campaigns across multiple channels. It is possible to view all those campaigns from a single platform which adds to the efficiency that comes with this product.
Cons: It is obvious that every product out there in the market will have a few glitches. No product is perfect and it is the same case with Kenshoo. We use Facebook a lot in terms of our marketing campaigns to drive traffic and convert. It is a good thing that Kenshoo integrates well with that platform which is a plus on our side. However, due to unexplained circumstances, we have been having some temporal glitches that deter us from making any changes to our campaigns on Facebook. It could be the fault of Facebook rather than Kenshoo since they have made changes on their platform to bring about such a glitch. All in all, we are happy with the highly responsive customer support by Kenshoo team.
The least favorable review
Delbert
1 year ago
Pros: It has a simple and automated reporting ability where you can direct the report to excel. This makes it easy for one to interpret or check that report even when offline. With the reliable campaign management functionality, our team is able to manage the campaigns with ease and save a lot of time as a result. It has a great and powerful administrative support where as an admin you will be able to control how other users login, and make edits to the fields within the system. Kenshoo offers a convenient platform for bidding and making changes to where the URLs target as it is highly customizable.
Cons: It could use a lot of adjustments to make it more reliable as a campaign management tool. The fact that is does not have that easy to use interface makes it unreliable to some point to a new user. It can take a new user a lot of time to get the hang of things. It is with this that they could either include more tutorials about how a newcomer can learn how different features work in the program or make it user friendly. On top of that, editing ads takes a lot of time since you have to do so for both the search engine and the product. The bid rules can also be complex to use especially if you are not used to bidding.