Helps in the analysis of performance of campaigns

What are the best aspects of this product?

It is a very intuitive tool. It offers seamless support in terms of viewing how your different campaigns are performing. You will be able to know which campaigns are performing well and for those which are performing poorly, you can adjust where necessary to keep them afloat. It has a reliable reporting functionality here you can pull up reports whenever you need to and share with your teammates. The reports are also simple to interpret ad understand. Once you share with your team, they will be able to get up to speed in no time and contribute on the way forward within a short period.

What aspects are problematic or could work better?

It does not offer the integration that I need to perform my duties effectively. With Yahoo Gemini being a favorite ad platform in the market for the modern adverting campaigns, it needs to be compatible with Kenshoo Editor. However, this is not the case and thus I have to manually upload things on the Gemini which can be time consuming. The tool does not synch well with the ad campaign platform which gives me more headache in term of managing campaigns while I am using this platform. It would be better if in the next upgrade they could offer integration with Gemini for a smooth experience.

What specific problems in your company were solved by this product?

It has become an easy tool to use for my campaigns. Previously, there was no way to automatically generate reports based on how your campaigns are performing. However, Kenshoo has made this possible not only for me but also for my colleagues. I do not have to be an expert in the use of this tool in order to pull such reports. The reports are easy to go through and thy highlight only the important aspect that help us to know how e are doing and where we are with our campaigns. Apart from that, I can generate those reports whenever I want and share with them for analysis and decision on the way forward.

Are you a current user of this product?

Yes