Helps to optimize keywords on search engines

What are the best aspects of this product?

It has a simple and automated reporting ability where you can direct the report to excel. This makes it easy for one to interpret or check that report even when offline. With the reliable campaign management functionality, our team is able to manage the campaigns with ease and save a lot of time as a result. It has a great and powerful administrative support where as an admin you will be able to control how other users login, and make edits to the fields within the system. Kenshoo offers a convenient platform for bidding and making changes to where the URLs target as it is highly customizable.

What aspects are problematic or could work better?

It could use a lot of adjustments to make it more reliable as a campaign management tool. The fact that is does not have that easy to use interface makes it unreliable to some point to a new user. It can take a new user a lot of time to get the hang of things. It is with this that they could either include more tutorials about how a newcomer can learn how different features work in the program or make it user friendly. On top of that, editing ads takes a lot of time since you have to do so for both the search engine and the product. The bid rules can also be complex to use especially if you are not used to bidding.

What specific problems in your company were solved by this product?

It helps to increase the visibility of your campaigns. Once you set up a campaign, you will able to manage sit effectively. It has allowed us to track the percentage of changes that we make or need to make for our campaigns to be successful. Since it is highly customizable, we are able to edit the columns based on our performance indicators and campaign requirements. In so doing, we are able to set up alerts without much hustle. Kenshoo gives us the ability to find the right keywords to optimize for search engines and thus contribute to the success of our campaigns.

Are you a current user of this product?

Yes