Highly customizable

What are the best aspects of this product?

It is a highly customizable tool which allows me to edit the dashboard the way I want. I can build a client dashboard and allow them to see what I want them to see. For example, I can schedule reports to be shared among the clients within the system. The reports will be able to show them the days and time when conversion is highest. This way, we are able to track different campaigns across multiple channels and how they are performing in terms of conversion. Apart from that it allows me to share with clients on which path to take in order to achieve the best conversion rate. Kenshoo gives you the ability to call track which allows you to reach out directly to a lead and thus make conversion easy and fast.

What aspects are problematic or could work better?

I like the reporting feature. However, it can be complex or confusing to use at times. When searching for a report you have recently generated, it can be difficult to locate it. I would prefer a simple and easy way through which the reports can be grouped depending on when you generated them. This would make it easy to pull a report easily for a specific date and time without much hustle. Apart from that, it would be nice if the developers of the tool could allow for more customization on those reports. This would help to make work easier and smoothen the entire process of generating, pulling and sharing of those reports with your colleagues.

What specific problems in your company were solved by this product?

It has offered a conductive environment where managing campaigns for clients is easy. I can report to clients and keep them in the loop of how their campaigns are performing. This has come at a time when effective account management for marketing campaigns is paramount. With Kenshoo, this has become seamless as I do not have to do a lot of work when it comes to reporting and sharing or such reports with clients. I am able to schedule those reports and when they will be shared with clients to keep them informed of what is happening. In short, you are bound to be become successful in your role due to the efficiency and automated scheduling that comes with this tool.

Are you a current user of this product?

Yes