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Kevel Review

Kevel
Our score: 8.1 User satisfaction: 100%

What is Kevel?

Kevel, previously known as Adzerk, is an ad server development platform. It has grown as an API infrastructure solution and is now providing its users with a powerful suite of APIs and SDKs for creating a custom ad platform that meets their requirements. Its APIs enable businesses to outsource the complicated parts of ad serving, including targeting, decision, and reporting. Companies can focus on more essential aspects of the process, such as creating a self-serve UI.

With Kevel tools, advertisers, project managers, and engineers can create a native ad platform within weeks, develop a platform for optimizing the internal content that their target market sees, and quickly build a sponsored listing platform. Users can also integrate full-featured audio ads into their podcast platform, insert user-targeted ads into their email, and even place ads on any digital screen.

With JSON responses, you can white-label the platform and maintain a fast response time. In terms of compliance, Kevel is GDPR/CCPA-compliant by default.

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Overview of Kevel Benefits

Full-featured Native Ads

Kevel lets you quickly create a native ad platform that brands will find easy to monetize. The ads are user-friendly, utilize server-side APIs to remedy issues regarding UX changes, and can target an audience based on location, search history, and context. The platform can also bypass several ad-blocking applications for an increased chance of exposure. You can incorporate the ads into different avenues, such as email, radio, podcasts, and many types of digital screens.

Quick Development Tools And Functions

Kevel houses a plethora of developer tools and techniques to help create quality ad platforms in the shortest time possible. It has pre-built tools, libraries, knowledgebase, documentation, quickstart kits, and more. With these, the average process of launching an ad platform can be as simple as posting an ad request, parsing the JSON response, and then integrating it to the medium you want the ad to appear like sites and apps.

Complete ad-serving solution

With Kevel, you get all the tools to launch your ad campaign starting from the development, targeting, serving to the reporting process. The software is equipped with an API that lets you customize the ad platform for maximum profit. It supports different types of use cases including sponsored listings, native ads, internal promotions, podcasts, emails, and Digital-Out-Of-Home ads. Kevel also offers a Management API that gives you the option to manage targeting, campaigns, advertisers, and more. 

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Overview of Kevel Features

  • Native Ads
  • Internal Promotions
  • Sponsored Listings
  • Podcast Ads
  • Digital-Out-Of-Home (DOOH)
  • Email Ads
  • GDPR/CCPA Compliant
  • White-labeling

Kevel Position In Our Categories

Knowing that businesses have distinct business-related needs, it is reasonable that they abstain from subscribing to an all-encompassing, ideal solution. Having said that, it is futile to pinpoint such an app even among recognizable software solutions. The best thing to do should be to set down the several critical functions which demand examination such as important features, price terms, skill ability of the users, company size, etc. Next, you must do the research comprehensively. Have a look at some Kevel reviews and look over the other software systems in your shortlist more closely. Such all-encompassing research guarantees you stay away from poorly fit applications and buy the system which offers all the benefits your company requires.

Position of Kevel in our main categories:

Every organization has different needs and needs an application that can be personalized for their size, kind of employees and buyers, and the particular industry they are in. For these reasons, no platform can provide perfect features out-of-the-box. When you search a software app, first be sure what you require it for. Read some Kevel IT Development Software reviews and ask yourself do you want basic tools or do you require sophisticated tools? Are there any industry-specific tools that you are seeking? Find the answers to these queries to assist your search. There are lots of factors that you need to reflect on and these include your budget, specific business wants, your company size, integration requirements etc. Take your time, use a few free trials, and finally choose the app that provides all that you want to boost your firm efficiency and productivity.

How Much Does Kevel Cost?

Kevel Pricing Plans:

Free Trial

Quote-based Plan

Contact vendor

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What are Kevel pricing details?

Kevel Pricing Plans:

Free Trial

Quote-based Plan

Contact vendor

Kevel’s SMB and enterprise pricing information is available only upon request. Contact the vendor to get personalized pricing based on your business needs.

User Satisfaction

Positive Social Media Mentions 49
Negative Social Media Mentions 0

We know that when you decide to get a IT Development Software it’s vital not only to find out how professionals rank it in their reviews, but also to discover if the actual people and businesses that bought it are genuinely content with the product. Because of that need we’ve created our behavior-based Customer Satisfaction Algorithm™ that collects customer reviews, comments and Kevel reviews across a wide range of social media sites. The information is then featured in a simple to understand way indicating how many clients had positive and negative experience with Kevel. With that information available you will be equipped to make an informed purchasing choice that you won’t regret.

Technical details

Devices Supported

  • Windows
  • Android
  • iPhone/iPad
  • Web-based

Deployment

  • Cloud Hosted

Language Support

  • English

Pricing Model

  • Quote-based

Customer Types

  • Small Business
  • Large Enterprises
  • Medium Business

What Support Does This Vendor Offer?

  • email
  • phone
  • live support
  • training
  • tickets

What integrations are available for Kevel?

No information available.

Kevel User Reviews

Kevel average rating:

Average score
4.8/5 (4 user reviews)
4/5

Overall impression

5/5

Customer Support

4/5

Value for Money

5/5

Ease of Use

Write your own review of this product

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The most favorable review

Adam Duro

PROS: It’s flexibility. Adzerk is a custom ad operations dream. It can be used is a more traditional fashion as well as in very custom ways. We have yet found a custom native ad type we could dream up that we couldn’t implement with Adzerk.

CONS: Some of the subtleties of the admin UI could be a touch better.

Reviewed 6 years ago

Read full review >

The least favorable review

Michael Treon

PROS: AdZerk is setup to be an agile and independent solution to various ad serving challenges. They have a robust and well documented API library allowing for an almost unlimited array of custom ad serving options for custom applications that we have found to be extremely turn key for us in skipping right to solving our own challenges and not having to reinvest the wheel on ad server functionality.

CONS: Some aspects of the reporting and conversion tracking within the UI could be better, but they are really just a stop gap until we employ the full breadth of the management and reporting APIs.

Reviewed 5 years ago

Read full review >

More reviews from 4 actual users:

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Easy to use, Easy to develop for, Good performance

Read full review >
William Bourque
4/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 08.12.2021 Company Size: More than 100 Employees Industry: Entertainment

PROS: Adzerk APIs are easy to use and very well documented. They are also fast and very flexible; we could easily adjust Adzerk to fit the behavior of some old platforms we were migrating from. The Decision API (aka Ads Request API) is fast and responsive. Adzerk features are simple, yet complete enough that you can make them fit pretty much any use case. Adzerk supports was tremendous; during development we were litterally live-chatting questions to Adzerk\'s engineers on a daily basis.

CONS: Some features are beta; they are clearly labeled as-it but it can be a bit chilling to develop huge systems that rely on them (but no problem so far!). The general quality of the APIs is quite good; only improvement I can think of are: - Some fields missing from reports (e.g. custom targeting) had us rethink our initial design. - The management APIs is good but is a tad too slow to be called before ads requests. It would have been a killer feature for us.

What do you think about this review?

Great Poor

Compelling Decision Engine and Ad Serving Solution

Read full review >
Michael Treon
4/5

Overall impression

5/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 04.04.2021 Company Size: N/A Industry: N/A

PROS: AdZerk is setup to be an agile and independent solution to various ad serving challenges. They have a robust and well documented API library allowing for an almost unlimited array of custom ad serving options for custom applications that we have found to be extremely turn key for us in skipping right to solving our own challenges and not having to reinvest the wheel on ad server functionality.

CONS: Some aspects of the reporting and conversion tracking within the UI could be better, but they are really just a stop gap until we employ the full breadth of the management and reporting APIs.

What do you think about this review?

Great Poor
Show More User Reviews (4)

Fast Ad Decision API

Read full review >
Anonymous Reviewer
4/5

Overall impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 09.12.2019 Company Size: More than 100 Employees Industry: Information Technology and Services

PROS: Adzerk Decision API response times make ad decision/rendering quickly. As a Cost Per Action Ad delivery model, its imperative for us to show ads quickly as fast as page content. The ease of setting up ad targeting, defining goals, custom keywords etc... are very well laid out with clear documentation and excellent support.

CONS: Management API can be a bit more fault tolerant. It seldom errors out, when ads are indexed in volume at a faster rate.

What do you think about this review?

Great Poor

Like a Swiss Army knife for AdTech

Read full review >
Adam Duro
5/5

Overall impression

5/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 04.12.2019 Company Size: 1-10 Employees Industry: Information Technology and Services

PROS: It’s flexibility. Adzerk is a custom ad operations dream. It can be used is a more traditional fashion as well as in very custom ways. We have yet found a custom native ad type we could dream up that we couldn’t implement with Adzerk.

CONS: Some of the subtleties of the admin UI could be a touch better.

What do you think about this review?

Great Poor
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Kevel user reviews

Easy to use, Easy to develop for, Good performance

Read full review >
William Bourque
4/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 08.12.2021 Company Size: More than 100 Employees Industry: Entertainment

Compelling Decision Engine and Ad Serving Solution

Read full review >
Michael Treon
4/5

Overall impression

5/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 04.04.2021 Company Size: N/A Industry: N/A

Fast Ad Decision API

Read full review >
Anonymous Reviewer
4/5

Overall impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 09.12.2019 Company Size: More than 100 Employees Industry: Information Technology and Services

Like a Swiss Army knife for AdTech

Read full review >
Adam Duro
5/5

Overall impression

5/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 04.12.2019 Company Size: 1-10 Employees Industry: Information Technology and Services
Louie Andre

By Louie Andre

B2B & SaaS market analyst and senior writer for FinancesOnline. He is most interested in project management solutions, believing all businesses are a work in progress. From pitch deck to exit strategy, he is no stranger to project business hiccups and essentials. He has been involved in a few internet startups including a digital route planner for a triple A affiliate. His advice to vendors and users alike? "Think of benefits, not features."

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