Insight, plenty of it

What are the best aspects of this product?

My favorite thing is the interface, I really find it beautiful and easy to navigate. It was a total turnover from dull and complex analytic platforms, with too much information and absolutely no chance to find what you're looking for. Even Google Analytics, that is theoretically the most powerful analytic tool, can be a real nightmare to beginners and intermediate users. Once there, one easily starts wondering whether functionality was really worth the sacrifice. KM, on the other hand, is extremely simple, which I honestly didn't expect from a program that allows individual user tracking. I am not investing any special efforts, and I still manage to discover what each user is doing, where he is logging in from, what he is visiting, and which conversions he is performing. I mean, the entire path is at my fingertips.

What aspects are problematic or could work better?

Tracking new users is easier than tracking returing ones, I guess that's a bit of an issue. At the same time, I believe they are working to solve it, and that they are planning to automate events a bit more in future, something similar to Hubspot, for instance. However, those are just convenience issues, I don't really have a problem when using the software.

What specific problems in your company were solved by this product?

When one doesn't know where the gaps are, he cannot fill them, and as expected, he won't make the most of his online presence. That's what KISSmetrics dis for us-it gave us visibility on change, and that was precious for making smart adjustments.

Are you a current user of this product?

Yes