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KISSmetrics Review

KISSmetrics
Our score: 8.8 User satisfaction: N/A

What is KISSmetrics?

KISSmetrics is a powerful business intelligence platform that lets users determine, monitor, and enhance the metrics and other elements significant to the success of their businesses. With such information turned into actionable insights, KISSmetrics has what it takes to help you create marketing strategies and improve existing marketing practices, but due to its advanced customer tracking & analyzing capacity, you will also get to use it as your advanced conversion rate optimizer. Unlike what you’d expect from a tool combining similar features, KISSmetrics’ pricing is quite flexible, and made accessible even to startups and small businesses.

In short, KISSmetrics boasts highly flexible custom data plus an API that is very simple to connect. Experts laud KISSmetrics’ structure as it focuses on people, tracking customer trends and shifts, and providing users with useful interpretations of their business health. Thanks to it, they make smarter business decisions and benefit significantly  from market’s opportunities, while simultaneously preserving a solid, professional reputation in the eyes of their clients.

Overview of KISSmetrics Benefits

Business intelligence is currently one of the most competitive software development markets, and that could make you wonder why you should choose KISSmetrics over a similar BI system suitable for your needs. In order to answer such questions, we’ve summarized the main benefits every KISSmetrics user will experience:

Before anything else, KISSmetrics is a system designed for deep data tracking, and probably the one most capable of giving users deep insights on how business is doing. It compares vital metrics and automates updates, so that all users will understand how far they’ve gone working on the company’s goals, and what their customers are genuinely expecting from them. The rule of thumb says the closer you are to your audience, the more people will buy for you, and KISSmetrics proves this is very accurate. With deep tracking, users can get great insights from a customer at the deepest levels, enabling users to understand their customers better, even before they decide to make the purchase.

The smartest thing about KISSmetrics is how it remembers and stores information of all customers who have at least once been associated to your services. Be it your most loyal buyer or a randomly referred friend of a friend, once he is in, he is in. From here on, you can only imagine what KISSmetrics does to enhance your lead generation processes, and how good it is at it.

Overall, purchasing KISSmetrics means rewarding your business with a people-centered system, where all insights are accurate, deep, and significant. The information you’ll be provided with will be enough to build steady strategies without involving third-party services and applications. Nevertheless, you can still connect KISSmetrics to all applications installed in your software ecosystem.

Overview of KISSmetrics Features

  • Free Setup Guidance
  • Unlimited Funnel Reports
  • Unlimited Cohort Reports
  • Unlimited Retention Reports
  • Unlimited Customer Profiles
  • Unlimited Group Contact Lists
  • Unlimited A/B Test Reports
  • No-Limit Conversion Periods
  • Email Support
  • Unlimited Testing/Staging Sandboxes
  • Segment Data By Any Point in Time
  • Real Time Data Monitoring/Debugger Tool
  • Multi and Cross Platform/Device Support
  • Data Export

KISSmetrics Position In Our Categories

Because businesses have distinctive business requirements, it is only wise that they abstain from choosing an all-in-one, ideal system. Just the same, it is nearly futile to find such a software solution even among branded software systems.
The better thing to do should be to set down the various essential factors which call for a consideration including major features, packages, skill aptitude of staff, company size, etc. Then, you should do the product research thoroughly. Browse through some of these KISSmetrics evaluations and check out each of the applications in your list in detail. Such well-rounded research ensure you avoid mismatched apps and choose the system that has all the tools you require company requires.

Position of KISSmetrics in our main categories:

TOP 100

KISSmetrics is one of the top 100 Business Intelligence Software products

TOP 20

KISSmetrics is one of the 20 Conversion Rate Optimization Software products

TOP 200

KISSmetrics is one of the top 200 Marketing Software products

If you are interested in KISSmetrics it may also be a good idea to examine other subcategories of Business Intelligence Software gathered in our database of B2B software reviews.

Every business is different, and may need a specific Business Intelligence Software solution that will be designed for their company size, type of clients and staff and even specific niche they support. You should not count on finding a perfect services that is going to be suitable for every company regardless of their background is. It may be a good idea to read a few KISSmetrics Business Intelligence Software reviews first and even then you should keep in mind what the service is supposed to do for your business and your staff. Do you require a simple and intuitive solution with just basic features? Will you really make use of the advanced functionalities required by experts and large enterprises? Are there any particular features that are especially useful for the industry you work in? If you ask yourself these questions it will be much easier to locate a reliable service that will fit your budget.

How Much Does KISSmetrics Cost?

KISSmetrics Pricing Plans:

Free Trial

Growth

$500/month

Power

$850/month

Enterprise

By quote

KISSmetrics offers three SMB and enterprise pricing packages to meet the needs of different users. Give the details a look, and select your plan:

Growth – $500/month or $400/month (billed annually)

Analyze Reports

  • Metrics, Activity, People, Funnel, Cohort

Populations

  • Up to 5 active

Campaigns

  • Unlimited Profiles
  • Up to 250,000 Emails/month

Services

  • Onboarding
  • Success webinars
  • Partner services

Power – $850/month or $680/month (billed annually)

Analyze Reports

  • Metrics, Activity, People, Funnel, Cohort, A/B Test, SQL

Populations

  • Up to 20 active

Campaigns

  • Unlimited Profiles
  • Up to 1,000,000 Emails/month

Services

  • CSM
  • Set-up, onboarding and consulting
  • Partner services

EnterpriseBy quote

Analyze Reports

  • Metrics, Activity, People, Funnel, Cohort, A/B Test, SQL

Populations

  • Custom

Campaigns

  • Unlimited Profiles
  • Above 1,000,000 Emails/month

Services

  • CSM
  • Set-up, onboarding and consulting
  • Partner services

User Satisfaction

Positive Social Media Mentions 0
Negative Social Media Mentions 0

We realize that when you make a decision to buy Business Intelligence Software it’s important not only to see how experts evaluate it in their reviews, but also to find out if the real people and companies that buy it are actually satisfied with the product. That’s why we’ve created our behavior-based Customer Satisfaction Algorithm™ that gathers customer reviews, comments and KISSmetrics reviews across a wide range of social media sites. The data is then presented in an easy to digest form showing how many people had positive and negative experience with KISSmetrics. With that information at hand you should be equipped to make an informed buying decision that you won’t regret.

Video

Technical details

Devices Supported

  • Windows
  • Android
  • iPhone/iPad
  • Mac
  • Web-based

Deployment

  • Cloud Hosted

Language Support

  • English

Pricing Model

  • Monthly payment
  • Annual Subscription

Customer Types

  • Small Business
  • Medium Business
  • Freelancers

What Support Does This Vendor Offer?

  • email
  • phone
  • live support
  • training
  • tickets

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KISSmetrics Comparisons

KISSmetrics user reviews

I really like working with Kissmetrics

Read full review >
Amos
4/5

Overall Impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 07.09.2018 Company Size: 11-50 Employees Industry: Internet

Evaluating actions

Read full review >
Clyde
4/5

Overall Impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 24.08.2018 Company Size: 11-50 Employees Industry: Staffing and Recruiting

KiSSmetrics is so cool!

Read full review >
Isabel
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 16.08.2018 Company Size: 11-50 Employees Industry: Internet

This is one of the best analytic platform I have ever worked with

Read full review >
Willie
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 21.05.2018 Company Size: 11-50 Employees Industry: Internet

We didn’t know how many flaws our sign up/engagement flows had until we started using KissMetrics

Read full review >
Garrett
4/5

Overall Impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 17.05.2018 Company Size: More than 100 Employees Industry: Computer Software

What are KISSmetrics pricing details?

KISSmetrics Pricing Plans:

Free Trial

Growth

$500/month

Power

$850/month

Enterprise

By quote

KISSmetrics offers three SMB and enterprise pricing packages to meet the needs of different users. Give the details a look, and select your plan:

Growth – $500/month or $400/month (billed annually)

Analyze Reports

  • Metrics, Activity, People, Funnel, Cohort

Populations

  • Up to 5 active

Campaigns

  • Unlimited Profiles
  • Up to 250,000 Emails/month

Services

  • Onboarding
  • Success webinars
  • Partner services

Power – $850/month or $680/month (billed annually)

Analyze Reports

  • Metrics, Activity, People, Funnel, Cohort, A/B Test, SQL

Populations

  • Up to 20 active

Campaigns

  • Unlimited Profiles
  • Up to 1,000,000 Emails/month

Services

  • CSM
  • Set-up, onboarding and consulting
  • Partner services

EnterpriseBy quote

Analyze Reports

  • Metrics, Activity, People, Funnel, Cohort, A/B Test, SQL

Populations

  • Custom

Campaigns

  • Unlimited Profiles
  • Above 1,000,000 Emails/month

Services

  • CSM
  • Set-up, onboarding and consulting
  • Partner services

What integrations are available for KISSmetrics?

KISSmetrics integrates with the following business apps and systems:

  • Marketo
  • CallRail
  • WordPress
  • Qualaroo
  • Help Scout
  • MailChimp
  • Shopify
  • Magento
  • Optimizely
  • Recurly
  • Chargify

KISSmetrics average rating:

Average score
4.9/5 (27 user reviews)
4/5

Overall Impression

4/5

Customer Support

5/5

Value for Money

4/5

Ease of Use

Write your own review of this product

ADD A REVIEW

The most favorable review

Josh

PROS: There are lot of analytics tools and dashboards available, and we cannot focus on simplicity and usefulness so we can define own web-based business goals. Thnakfully, Kissmetrics it is not full with information, but it provides you with realistic and honest results of your marketing campaigns.

CONS: There is nothing I can think of.

Reviewed 2 years ago

Read full review >

The least favorable review

Lloyd

PROS: Kissmetrics offers lot of data and great set of tools and options. I really enjoy working with Kissmetrics solution. Also, you are allowed to combine all the data by using various search levels.

CONS: I’m not very impressed of its service, they are hard to contact and get feedback from them. Also, when doing funnel search there is no ability to click on users of specific group. Furthermore, the path tool needs some improvements, it’s not useful for our business.

Reviewed 1 year ago

Read full review >

More reviews from 27 actual users:

Sort by:

Latest
  • Latest
  • Most useful
  • Most positive
  • Most negative

I really like working with Kissmetrics

Read full review >
Amos
4/5

Overall Impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 07.09.2018 Company Size: 11-50 Employees Industry: Internet

PROS: What I like most about Kissmetrics is the ability to change the attribution. It is extremely easy to figure out where your visitors come from. It allows you to better understand groups of users’ behavior thanks to its thorough reports.

CONS: I don’t like that i have to wait for an email in order to export a report.

What do you think about this review? Great Poor

Evaluating actions

Read full review >
Clyde
4/5

Overall Impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 24.08.2018 Company Size: 11-50 Employees Industry: Staffing and Recruiting

PROS: What is more worth than knowing everything? You might think that's impossible, but certainly not in the case of KISSmetrics! See, I've been using the tool for a year so far, and I've drilled to the bottom of every client and every action, and that's what I fell from immediately. What you should also know is that KISSmetrics does perfect A/B testing and reports, has an amazing support team to navigate with you, and doesn't cost even the half of what you'd pay knowing its effectiveness. Pretty likable, don't you agree?

CONS: It would be dishonest to say there are no drawbacks, but at least they are not serious. I lack flexibility, for instance, mostly when I have to segment clients. Certain properties can not be aggregated properly, and funnel and power reports are not always consistent. But that's all!

What do you think about this review? Great Poor

KiSSmetrics is so cool!

Read full review >
Isabel
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 16.08.2018 Company Size: 11-50 Employees Industry: Internet

PROS: There is so much to like about KISSmetrics, and I think appearance is the most improtant one. The software's interface is so neat and clean, that there is no way to mess up or to get confused. Even so, the support team is attentive to answer all possible questions, and they do it immediately. They provide you with amazing reports which solve almost 90% of all questions, while the rest can be implicitly understood by paying slightly more attention. Being able to draft my own reports and to follow everybody's performance on a single timeline is invaluable for my work, and I rely almost entirely on live tracking. Being as busy as I am, KISSmetrics is absolutely indispensable to me.

CONS: I'm mostly concerned about time, it takes me ages to perform certain actions. Some of the pages load too slow, and generatging reports is even impossible. It gets especially annoying when the dropdown menu freezes, and you have to wait to select your event or property. Still, I understand the amount of information the program is dealing with, so I've learnt to work this way, I don't really mind (unless it is the People Search page, that one takes ages for real!).

What do you think about this review? Great Poor

This is one of the best analytic platform I have ever worked with

Read full review >
Willie
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 21.05.2018 Company Size: 11-50 Employees Industry: Internet

PROS: I really enjoy doing my job along with Kissmetrics. I love its support team because they really care about their customers. Also, the software provides harvesting and slicing data. Additionally, it offers multiple report types that are perfect for various business functions and we are able to analyze and interpret the user behavior on oth a micro and macro level.

CONS: It lacks graphical outputs.

What do you think about this review? Great Poor

We didn’t know how many flaws our sign up/engagement flows had until we started using KissMetrics

Read full review >
Garrett
4/5

Overall Impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 17.05.2018 Company Size: More than 100 Employees Industry: Computer Software

PROS: Firstly, KissMetrics defines the user flow, and then it reveals the flaws it has. All triggered events are being displayed on the handy dashboard, not just for the last week, but the last month as well. Drilling down to particular users and actions has been incredibly helpful, the same as having our history displayed at any moment. Don't tell me that Google Analytics can do that!

CONS: You’re designing your own flow, but you have to know it in advance. Each page/button should be labeled as an event, which can be really frustrating for stratups and small companies that don't have time for such robust and advanced web-management tracking. I, for instance, underestimated the importance of this, and I was therefore unable to track unlabeled issues I really needed.

What do you think about this review? Great Poor

Great solution and great platform for doing researches

Read full review >
Lloyd
3/5

Overall Impression

3/5

Customer Support

4/5

Value for Money

3/5

Ease of Use

Published on: 24.04.2018 Company Size: 11-50 Employees Industry: N/A

PROS: Kissmetrics offers lot of data and great set of tools and options. I really enjoy working with Kissmetrics solution. Also, you are allowed to combine all the data by using various search levels.

CONS: I’m not very impressed of its service, they are hard to contact and get feedback from them. Also, when doing funnel search there is no ability to click on users of specific group. Furthermore, the path tool needs some improvements, it’s not useful for our business.

What do you think about this review? Great Poor

KISSmetrics-a way to know and understand every site visitor

Read full review >
Lorraine
4/5

Overall Impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 22.04.2018 Company Size: 11-50 Employees Industry: Marketing and Advertising

PROS: Our site provides learning resources, meaning that we rely enitrely on the way in which individual visitors interact with them in order to build a successful marketing strategy. It is like an open book of 'who did what', and that's just priceless for improving relationship with current and future customers. What we do is to integrate our Marketing Automation system through their APIs in order to evaluate the leads we have, and to react with phone calls or emails. We did imporve performance significantly, and we are very proud of it.

CONS: We were probably too used to having everything in the free version of Google Analytics, that we disliked paying a fee for KISSmetrics' functionality. However, putting price on the scale with its amazing insights and functionality showed us that it was totally worth it, so we just hope it is not going to become more expensive. In terms of bugs and downtimes, there is nothing that different from other SaaSs, so overall, the program is very good.

What do you think about this review? Great Poor

I recommend Kissmetrics to every type of business that has online platform

Read full review >
Matt
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 21.04.2018 Company Size: 11-50 Employees Industry: Sports

PROS: I really like its Funnel and Activity reports which are extremely useful. It provides great metrics feature which is simple and highly practical. I often use People Search feature when I need to troubleshoot non-related business issues. Also, they constantly improve the solutionn and listen our needs and requirements.

CONS: There is no way to use anything of your data in order to cater messagin or show messages to populations. Also, in my opinion, the revenue and Cohort reports are not very useful for our business.

What do you think about this review? Great Poor

It is better solution than Google Analytics

Read full review >
Steve
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 18.04.2018 Company Size: 11-50 Employees Industry: Information Technology and Services

PROS: I like the reporting capabilities of this product and in my experience they are better than other tools I’ve worked with. We are able to add lot of conditions and filters and this makes our work even more simplified. The reports are detailed and straight to the point. I like that it offers lot of report types that are suitable for various businesses.

CONS: It has the lack of automatic event tracking, also and it doesn’t pull data retroactively.

What do you think about this review? Great Poor

Simple, easy to use and thorough reports

Read full review >
Austin
4/5

Overall Impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 17.04.2018 Company Size: More than 100 Employees Industry: Computer Software

PROS: I really appreciate that Kissmetrics is listening to our feedback and requirements. They always improve the platform and release new features that are useful for our processes. I like the acitivity view feature, because I can track visitors’ activity and behavior on my sites.

CONS: I don’t like that I have to ask questions in strange way so I can get data I need. Also, the power reports are complicated and they cannot be used easily. Additionally, the webcasts doesn’t provide specific details I need. I’d like to get step by step guide through the system.

What do you think about this review? Great Poor

Great analytics and information about our marketing campaigns

Read full review >
Josh
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 14.04.2018 Company Size: 11-50 Employees Industry: Marketing and Advertising

PROS: There are lot of analytics tools and dashboards available, and we cannot focus on simplicity and usefulness so we can define own web-based business goals. Thnakfully, Kissmetrics it is not full with information, but it provides you with realistic and honest results of your marketing campaigns.

CONS: There is nothing I can think of.

What do you think about this review? Great Poor

Great analytics and information about our marketing campaigns

Read full review >
Josh
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 07.04.2018 Company Size: 11-50 Employees Industry: Marketing and Advertising

PROS: There are lot of analytics tools and dashboards available, and we cannot focus on simplicity and usefulness so we can define own web-based business goals. Thnakfully, Kissmetrics it is not full with information, but it provides you with realistic and honest results of your marketing campaigns.

CONS: There is nothing I can think of.

What do you think about this review? Great Poor

I really like working with Kissmetrics

Read full review >
Amos
4/5

Overall Impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 04.04.2018 Company Size: 11-50 Employees Industry: Internet

PROS: What I like most about Kissmetrics is the ability to change the attribution. It is extremely easy to figure out where your visitors come from. It allows you to better understand groups of users’ behavior thanks to its thorough reports.

CONS: I don’t like that i have to wait for an email in order to export a report.

What do you think about this review? Great Poor

KISSmetrics provides amazing insights

Read full review >
Annie
4/5

Overall Impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 20.03.2018 Company Size: 11-50 Employees Industry: Marketing and Advertising

PROS: Signing up for KISSmetrics' free trial was defintiely one of our smartest decisions, we immediately understood we're dealing with a very powerful product! All of the holes in our funnel were becoming visible, and we could only guess what an upper version of the product is capable of. The backend experience was awesome, enriched with detailed navigating and reporting. What is absolutely amazing is how specific the product can get, meaning that you can track individual behavior on individual products, or specific events that triggered particular actions and effects. It is a whole new level of defining sales funnels, try it and you will see.

CONS: I like what I have now, but there are many things I wish were there. I didn't expect HubSpot, but having automated future events would be really nice. I also think there is not enough information on setting up accounts, using properties, and creating events, at least not for inexperienced users as myself. The concept was entirely new to me, and I struggled to figure even the most basic operations out.

What do you think about this review? Great Poor

Insight, plenty of it

Read full review >
Geraldine
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 09.03.2018 Company Size: 1-10 Employees Industry: Computer Software

PROS: My favorite thing is the interface, I really find it beautiful and easy to navigate. It was a total turnover from dull and complex analytic platforms, with too much information and absolutely no chance to find what you're looking for. Even Google Analytics, that is theoretically the most powerful analytic tool, can be a real nightmare to beginners and intermediate users. Once there, one easily starts wondering whether functionality was really worth the sacrifice. KM, on the other hand, is extremely simple, which I honestly didn't expect from a program that allows individual user tracking. I am not investing any special efforts, and I still manage to discover what each user is doing, where he is logging in from, what he is visiting, and which conversions he is performing. I mean, the entire path is at my fingertips.

CONS: Tracking new users is easier than tracking returing ones, I guess that's a bit of an issue. At the same time, I believe they are working to solve it, and that they are planning to automate events a bit more in future, something similar to Hubspot, for instance. However, those are just convenience issues, I don't really have a problem when using the software.

What do you think about this review? Great Poor

Simple, easy to use and thorough reports

Read full review >
Austin
4/5

Overall Impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 01.03.2018 Company Size: More than 100 Employees Industry: Computer Software

PROS: I really appreciate that Kissmetrics is listening to our feedback and requirements. They always improve the platform and release new features that are useful for our processes. I like the acitivity view feature, because I can track visitors’ activity and behavior on my sites.

CONS: I don’t like that I have to ask questions in strange way so I can get data I need. Also, the power reports are complicated and they cannot be used easily. Additionally, the webcasts doesn’t provide specific details I need. I’d like to get step by step guide through the system.

What do you think about this review? Great Poor

SaaS companies’ number one tool for reporting, engagement, and conversion

Read full review >
Blanche
4/5

Overall Impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 17.02.2018 Company Size: More than 100 Employees Industry: Internet

PROS: You will definitely like their flexible reporting structure, with many properties and styles, and customization options that help you personalize your reports. All data is displayed on your fingertips, which means that complex analytics are performed in a matter of minutes. With their personal login credentials, all members of your team will be able to access the report, meaning that there will be no need for you to send it separately to each of them. Data view is the same for everybody, and the effect on performance is obviously positive.

CONS: You couldn't expect less from a 'people analyzing' tool, than to have a serious learning curve, but I'm just informing you about it, I am not protesting. It was a challenge to learn and to set up, but the decision itself was really reasonable. The more experienced you get, the more you will enjoy this program-been there, done that!

What do you think about this review? Great Poor

We have an insight on customer behavior data, which prevents us from making disastrously expensive mistakes

Read full review >
Ray
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 10.02.2018 Company Size: More than 100 Employees Industry: Computer Software

PROS: I am amazed by the easiness and simplicity of data management, especially slicing data in different categories. Honestly, I have no idea how I managed to do analytics without Kissmetrics before. I had no tool for tracking customer behavior during the entire purchase cycle of the product, and I am really satisfied with the quality of the work I am performing now.

CONS: Large proportion of the data is displayed as homepage data, and I'm not really sure how users access the homepage to start with. It might be that the product doesn't offer this option at all, or that I'm not that professional at using it, but for now, tying data is easier with Google Analytics than Kissmetrics. I think that some serious improvement is absolutely necessary.

What do you think about this review? Great Poor

With Kissmetrics you can better understand your site visitor’s behavior

Read full review >
Jackie
4/5

Overall Impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 01.02.2018 Company Size: 11-50 Employees Industry: Marketing and Advertising

PROS: We are using Kissmetrics so we can better understand our visitors and their interaction on our sites. We are able to help them create digital marketing strategies. Also, it allows us to use API so we can integrate it with our Marketign automation system and to score leads and follow up email or phone conversations.

CONS: Google Analytics compared to this software is free, but I think that it’s worth the price.

What do you think about this review? Great Poor

I recommend Kissmetrics to every type of business that has online platform

Read full review >
Matt
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 30.01.2018 Company Size: 11-50 Employees Industry: Sports

PROS: I really like its Funnel and Activity reports which are extremely useful. It provides great metrics feature which is simple and highly practical. I often use People Search feature when I need to troubleshoot non-related business issues. Also, they constantly improve the solutionn and listen our needs and requirements.

CONS: There is no way to use anything of your data in order to cater messagin or show messages to populations. Also, in my opinion, the revenue and Cohort reports are not very useful for our business.

What do you think about this review? Great Poor

Such an awesome tool!

Read full review >
Myrtle
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 28.01.2018 Company Size: 1-10 Employees Industry: Information Technology

PROS: When flexibility and power go together, that can never turn out wrong. KISSmetrics is the school example of that, with all the amazing insight on visitors and interactions it can provide. By insight, I don't just mean scratching the surface, but drilling deep into what visitors do or want to do on your website. Just recently, they reinforced it with new channel tracking functions, this time to the extent of observing exactly how many Google SEO users visited the site directly, or decided to convert to a paid plan. Simply amazing!

CONS: There are many things that should be improved before we name the tool 'the holy bible' of analytics. For instance, results don't always match what was validated in the database, and loading times are not that perfect. Downloading reports is only possible with an email, and the email takes time before eventually ending up in the junk section. I don't know why they need to compicate stuff this way, it would be much better to create a report centre, and to download reports right away.

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With Kissmetrics you can better understand your site visitor’s behavior

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Jackie
4/5

Overall Impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 21.01.2018 Company Size: 11-50 Employees Industry: Marketing and Advertising

PROS: We are using Kissmetrics so we can better understand our visitors and their interaction on our sites. We are able to help them create digital marketing strategies. Also, it allows us to use API so we can integrate it with our Marketign automation system and to score leads and follow up email or phone conversations.

CONS: Google Analytics compared to this software is free, but I think that it’s worth the price.

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Funnel optimization, done properly

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Marty
4/5

Overall Impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 09.01.2018 Company Size: More than 100 Employees Industry: Marketing and Advertising

PROS: I've worked with many analytic packages, but this one is honestly the easiest and most reliable so far. Funnel optimization is understandable and straightforward, which takes you as close as possible to succesful customer engagement and more conversions. Both custom URLs and custom rules can be tracked effortlessly, I really like that. Another distinctive advantage are configurable dimensions and a neat dashboard that allows for the creation of amazing reports, even when data is not so well organized. There is also a built-in API, and that's amazing in terms of data extraction, storage, and customer support, and I think that makes KISSmetrics a perfect addition to Google Analytics.

CONS: KISSmetrics does A/B testing of landing pages through Optimizely, and I personally prefer using the MVT platform for the purpose. Omniture Suite, for instance, is the perfect optimzation tool for powerful A/B testing. Generaly speaking, I think KISSmetrics is focused on unique users, rather than all of them, and that questions whether Google Analytics should rely on it as strong as it is right now. It is just an assumption of mine, but does confuse me at times.

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Nothing like GA, and that’s good

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Anne
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 05.01.2018 Company Size: More than 100 Employees Industry: Higher Education

PROS: What I like the most is that there is no sampled data to be adjusted with every report, but rather individual one that can be used in inbuilt reports, wherever necessary. The path report, for instance, is amazing-you determine starting point A and ending point B, and you let the program fill every gap for you. Alongside, I really like the fact I can import data to fire events to particular users, which is especially useful for offline activities (open days at our university, for instance). As you can guess, assessing behavior has never been more interesting.

CONS: Reports are awesome, but you only get to expose 5 steps while creating them. Knowing how good and how rich they are, I'm really sorry for not being able to expose everything I've done. I'm sure other devoted users mind the same, so I honestly think we'll be able to do something about it. Obviously, the issue differs from institution to institution, but for a university such as ours, not going into details is really a problem. Other dislikes like dislikes I don't have, except of the fact that set up is too complicated, so in case you're running a small company, you'd be better off with google tag managers. Another thing to have in mind is that not a lot is being recorded outside the box, meaning that you need to plan what it is going to be tracked, and to invest some serious efforts or even hire a developer to do it for you.

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This is one of the best analytic platform I have ever worked with

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Willie
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 03.01.2018 Company Size: 11-50 Employees Industry: Internet

PROS: I really enjoy doing my job along with Kissmetrics. I love its support team because they really care about their customers. Also, the software provides harvesting and slicing data. Additionally, it offers multiple report types that are perfect for various business functions and we are able to analyze and interpret the user behavior on oth a micro and macro level.

CONS: It lacks graphical outputs.

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It is better solution than Google Analytics

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Steve
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 02.01.2018 Company Size: 11-50 Employees Industry: Information Technology and Services

PROS: I like the reporting capabilities of this product and in my experience they are better than other tools I’ve worked with. We are able to add lot of conditions and filters and this makes our work even more simplified. The reports are detailed and straight to the point. I like that it offers lot of report types that are suitable for various businesses.

CONS: It has the lack of automatic event tracking, also and it doesn’t pull data retroactively.

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Great solution and great platform for doing researches

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Lloyd
3/5

Overall Impression

3/5

Customer Support

4/5

Value for Money

3/5

Ease of Use

Published on: 20.12.2017 Company Size: 11-50 Employees Industry: N/A

PROS: Kissmetrics offers lot of data and great set of tools and options. I really enjoy working with Kissmetrics solution. Also, you are allowed to combine all the data by using various search levels.

CONS: I’m not very impressed of its service, they are hard to contact and get feedback from them. Also, when doing funnel search there is no ability to click on users of specific group. Furthermore, the path tool needs some improvements, it’s not useful for our business.

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Reviewed By Louie Andre
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