Among the strongest marketing software for e-commerce

What are the best aspects of this product?

I have already used many email marketing tools, but Klaviyo for me is one of the best. Created for eCommerce and knows company expectations with email marketing and customer behavior. It has an email automation template you can easily use and efficiently set-up the flows. Then there is the amazing consumer data that allows fast, targeted market segmentation to really reach the right market for the right content, creating higher click rates and conversions. It's easy to integrate with other applications, customer support is also good, and having to use it for several online stores, you can also link accounts that allow you to switch to and fro, and most significantly, copy email models from different accounts so it saves time to create new templates. Additionally, creating a beautiful email is so easy and one of the easiest to use along with reliable performance and boot info!

What aspects are problematic or could work better?

There's a problem when sending a test email. When we test out our emails, the links work perfectly but when it goes live, the links are now broken. It has happened a couple of times and it's kind of awkward and unprofessional. We could not figure out the reason.

The lack of 24hr customer service. You need to wait for long hours for you to be able to talk to someone. It's really difficult especially that we are on a different timezone as their customer support. They respond quickly via email but if you need anything urgent, you can't hold anyone.

What specific problems in your company were solved by this product?

It turned out that the URL has an apostrophe that doesn't work for the links on the email. It would be great if they'd resolve this. But since the link works fine on the test email, it's difficult to identify the mistake.

Are you a current user of this product?

No