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Klaviyo Review

Klaviyo
Our score: 8.8 User satisfaction: 97%

What is Klaviyo?

Klaviyo is an easy-to-use, centralized and cloud-based marketing system that allows eCommerce marketers to effectively and efficiently target, personalize, monitor and optimize their marketing campaigns, including email and Facebook campaigns. It makes it easier to segment without relying on traditional tools such as spreadsheets, and pulls in data from existing eCommerce platforms, including POS and other marketing software.

The powerful, yet simple-to-use marketing system includes segmentation, site tracking, autoresponders, 360 degree customer profiles, custom activity fields, drag-and-drop email designs, ROI-based reporting and 1-click integrations. The powerful segmentation features ensure that the right message is delivered to the right customers at the right time. This eliminates guesswork from the equation and helps organizations target based on actual data, including recent purchases, website browsing tracking, email history and even pointers to what the customers actually want to receive.

Overview of Klaviyo Benefits

Segmentation plays a pivotal role in any marketing campaign and Klaviyo helps marketers target their promotions more precisely using transactional as well as behavioral data. Better segmentation ultimately results in sending more relevant marketing campaigns, while the segments also update in real-time. The software allows combining and excluding different segments for even more powerful targeting and lets marketers specify multiple criteria for their segments. For example, marketers can target female customers who bought a purse during the holiday season.

The custom web-tracking system uses browsing behavior and helps target people who meet specific criteria e.g. male customers who looked at t-shirts 5 times during a week. This means virtually unlimited targeting opportunities, thanks to the variety of available options. Klaviyo makes is easier for marketers to use existing segments to target Facebook Ad campaigns, while events, custom attributes and properties can be used to personalize emails. The ROI-based reporting relies on actual transactions and allows marketers to clearly see performance of their email marketing campaigns.

The software can also be integrated easily with other popular software, including Magento, Shopify, Salesforce, ZOHO and Zendesk, while the Open API is a big plus for users who want custom integrations. Product recommendations can easily be pulled in and used with email campaigns, while dynamic data blocks are effective in obtaining and pulling in product/order information for more personalized emails. The WYSIWYG email editor is particularly useful in creating great emails and makes the whole process significantly easier, while the responsive email templates are optimized for mobile devices and work well on all devices.

Overview of Klaviyo Features

  • Powerful Segmentation
  • One-click integrations and API for custom integration
  • Facebook Advertising
  • ROI-based reporting
  • Real-time tracking
  • Website tracking
  • Built-in autoresponders
  • Dynamic data blocks
  • Personalized emails and product recommendations
  • Custom activity fields
  • Responsive email templates, drag-and-drop email design
  • Triggered emails
  • Email newsletters
  • Automated list imports
  • Signup forms and popups
  • AB Testing
  • Order follow-ups
  • Welcome emails
  • Customer profiles
  • Abandoned cart series
  • Order follow-ups
  • Smart sending
  • Signup forms and popups

Klaviyo Position In Our Categories

Keeping in mind companies have particular business requirements, it is only rational that they abstain from getting an all-encompassing, ideal software. However, it would be hard to try to come across such a software system even among recognizable software systems. The best thing to undertake should be to narrow down the various major functions that entail inspection including essential features, packages, skill capability of the users, company size, etc. The second step is, you must follow through your product research exhaustively. Browse through these Klaviyo review articles and explore the other software programs in your list in detail. Such all-encompassing product investigation guarantee you circumvent ill-fitting apps and pay for the system that includes all the features you require business requires to be successful.

Position of Klaviyo in our main categories:

TOP 200

Klaviyo is one of the top 200 Marketing Software products

Klaviyo is also listed in the following subcategories:

Each company is different, and can require a particular type of Marketing Software solution that will be fit for their business size, type of customers and employees and even individual niche they support. It's not wise to count on getting an ideal solution that will be suitable for every business regardless of their history is. It may be a good idea to read a few Klaviyo Marketing Software reviews first and even then you should remember what the solution is supposed to do for your business and your workers. Do you require an easy and intuitive app with just basic features? Will you really make use of the complex tools required by experts and large enterprises? Are there any specific features that are especially useful for the industry you work in? If you ask yourself these questions it will be much easier to find a solid solution that will match your budget.

How Much Does Klaviyo Cost?

Klaviyo Pricing Plans:

Free Trial

Free for 10 contacts

Free

300 contacts

$25/month

600 contacts

$50/month

3,100 contacts

$175/month

16,000 contacts

$400/month

46,000 contacts

$700/month

More than 151,000 contacts

By quote

Klaviyo offers several enterprise pricing options, depending on the number of contacts you wish to include. Here are the details:

  • Free (for 10 contacts)
  • $25/month (for 300 contacts, includes unlimited email sends)
  • $50/month (for 600 contacts, includes unlimited email sends)
  • $175/month (for 3,100 contacts, includes unlimited email sends)
  • $400/month (for 16,000 contacts, includes unlimited email sends)
  • $700/month (for 46,000 contacts, includes unlimited email sends)
  • Pricing by quote for more than 151,000 contacts

User Satisfaction

Positive Social Media Mentions 77
Negative Social Media Mentions 2

We realize that when you make a decision to buy Marketing Software it’s important not only to see how experts evaluate it in their reviews, but also to find out if the real people and companies that buy it are actually satisfied with the product. That’s why we’ve created our behavior-based Customer Satisfaction Algorithm™ that gathers customer reviews, comments and Klaviyo reviews across a wide range of social media sites. The data is then presented in an easy to digest form showing how many people had positive and negative experience with Klaviyo. With that information at hand you should be equipped to make an informed buying decision that you won’t regret.

Video

Technical details

Devices Supported

  • Windows
  • Linux
  • Mac
  • Web-based

Deployment

  • Cloud Hosted
  • Open API

Language Support

  • English

Pricing Model

  • Free
  • Monthly payment
  • Quote-based

Customer Types

  • Small Business
  • Large Enterprises
  • Medium Business
  • Freelancers

What Support Does This Vendor Offer?

  • email
  • phone
  • live support
  • training
  • tickets

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What are Klaviyo pricing details?

Klaviyo Pricing Plans:

Free Trial

Free for 10 contacts

Free

300 contacts

$25/month

600 contacts

$50/month

3,100 contacts

$175/month

16,000 contacts

$400/month

46,000 contacts

$700/month

More than 151,000 contacts

By quote

Klaviyo offers several enterprise pricing options, depending on the number of contacts you wish to include. Here are the details:

  • Free (for 10 contacts)
  • $25/month (for 300 contacts, includes unlimited email sends)
  • $50/month (for 600 contacts, includes unlimited email sends)
  • $175/month (for 3,100 contacts, includes unlimited email sends)
  • $400/month (for 16,000 contacts, includes unlimited email sends)
  • $700/month (for 46,000 contacts, includes unlimited email sends)
  • Pricing by quote for more than 151,000 contacts

What integrations are available for Klaviyo?

Klaviyo is an open API system you can easily connect to a variety of business systems and applications. Some of the most important integrations include:

  • Shopify Plus
  • Magento
  • WOO Commerce
  • BIG Commerce
  • Shopify
  • CV3
  • Spreecommerce
  • Volusion
  • Opencart
  • AwsMarketplace
  • Aftership
  • Celery
  • Stickystreet
  • Facebook
  • Eventbrite
  • Segment
  • Recurly
  • Stripe
  • Chargebee
  • Lightspeed
  • KickoffLabs
  • Ubounce
  • WUFOO
  • Justuno
  • SumoMe
  • Privy
  • Padiact
  • Salesforce
  • Janrain
  • ZOHO
  • Salesforce Desk
  • Olark
  • Help Scout
  • Zendesk
  • Uservoice
  • ActBlue
  • Funraise
  • Classy
  • Donate.ly
  • Donor Perfect
  • Neon
  • Qgiv
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Reviewed By Louie Andre
Page last modified
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