Lander Review

Easy-To-Use Visual Editor

Lander comes with a visual editor which makes it easy to create beautiful and high-converting landing pages. With this easy-to-use editing tool, landing pages can be designed just by dragging and dropping elements to any place on a page. Thus, users don’t have to apply IT skills such as CSS or HTML.

Capture Data And Auto Fill Forms

The landing page platform is also equipped with a form-building tool which lets users optimize their landing pages with online forms that can capture data about their site visitors instantly. Moreover, these forms are automatically completed because the software stores and remembers the information used in filling out previous forms.

Add Countdown-Timer To Landing Page

Aside from forms, Lander includes other features that can be added to landing pages, and that increase their capability to generate prospects and increase conversions. One of them is its countdown-timer. Giving prospects a sense of urgency, this feature motivates prospects to take action and sign up immediately.

Embed Google Maps, Promotional Videos, and Social Widgets

Google Maps can also be embedded on landing pages, allowing users to guide their prospects in finding the venues for their events and locations of their stores. Likewise, promotional videos from YouTube and Vimeo can be included on landing pages. To do this, they just need to drag and drop the video element widget into the visual editor and paste the URL of the video into the widget. In addition, Lander makes it possible add social sharing capabilities to landing pages. As an example, adding comments on landing pages can be enabled using the Facebook Widget.

Dynamic Text Replacement For Pay Per Click Campaigns

Lander lets users save money from their PPC or Pay Per Click campaigns while having the opportunity to improve conversion rates. This feature is called Dynamic Text Replacement. In this feature, the landing pages they create for their PPC campaigns are tuned up with the keywords used in search queries.

For instance, when a searcher types in a particular word, this word will be dynamically inserted into the text within the landing page. So when that searcher views the landing page, what he or she will see is the inserted keyword as part of the headline or any text found on the landing page. When another searcher types in a different word, the landing page will display such word. Therefore, the texts of the landing page are dynamically adjusted and updated based on each keyword and for each individual.

Dynamic Text Replacement allows users to personalize the content of their PPC landing pages, and at the same time, enables them to get the most of their available PPC budget. Thus, they no longer need to burden themselves with additional costs just to make the content of their PPC ads and landing pages relevant to their customers and prospects.

Publish Landing Pages On Facebook

With Lander, landing pages can be published on Facebook. This is a desirable feature for any similar solution, as landing pages within Facebook can help users increase their profits. With this feature, they will be able to integrate landing pages with their Facebook business page without using any other app. As a result, they can collect sign-ups from Facebook and lead their fans to sites outside of Facebook.