Does what it is paid to do

What are the best aspects of this product?

If you're looking for a simple and lovely tool, MailChimp is a decent choice. To me, it was a self explanatory program, fully enabled with marketing options, timely and efficient performance, trend compliance, and a variety of options to push newletters in in my emails. What I like the most is transparency, because I get to see who opened, deleted, or read the emails I'm sending, since I use this information to divide potential customers and interested clients from uninterested ones.

What aspects are problematic or could work better?

Lining is not the best one, same with layouts and color schemes in general. I am not allowed to do all customization the way I would like, and I especially hate thatt their options are so limited.

What specific problems in your company were solved by this product?

I had quite an extensive CRM email database at the time, and I needed an emailing tool to integrate and collect all of them. I didn’t know that much about MailChip back then, but I decided to send few articles out and give it a chance. I understood immediately that everything is easy and regular, converting email tailoring into a simplified process, and choose whether to share them with few people or my entire list of contacts.

Are you a current user of this product?

Yes