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MailChimp Review

MailChimp
Our score: 9.0 User satisfaction: 98%

What is MailChimp?

MailChimp is a popular email marketing service that offers generous plans for small and developing enterprises, and can also handle large volumes of emails for big businesses and organizations. Known for their low-cost plans ideal for startups, MailChimp also offers business-enhancing analytical features and strong technology tools that allow users to effectively use email to get in touch with their clients and prospective customers, market their products and services with ease and accuracy, and turn leads into actual sales. Easy to use and extremely affordable, MailChimp is a powerhouse in the email marketing solutions market.

With MailChimp, you can easily create, execute, and analyze ad and email campaigns. The platform enables you to manage subscribers, generate custom reports, view click-through and success rates, track your emails, and ensure full transparency of campaigns. You can select from a range of pre-designed templates or create your own custom templates.

Startups and companies that have a small budget can utilize the freemium plan that allows you to send up to 12,000 emails per month to up to 2,000 subscribers. The free package includes most of the key features including the ability to create ad campaigns and access to marketing automation workflows. You can use the mobile app to send and track campaigns from anywhere. Utilize the range of informative tutorials to maximize the system’s effectiveness and generate detailed reports to keep improving your campaigns.

Overview of MailChimp Benefits

Enjoy these Advantages

MailChimp owes its popularity to its cheery construction and humor on top of its very simple and affordable pricing options. Here are some benefits the platform brings to the fray: It offers many sources and materials to help users plan and succeed in their email marketing campaigns. Publish your own newsletter or choose from MailChimp’s templates and start marketing with your own branded newsletter. You can divide and categorize your mailing list to engage different audiences. The RSS-to-email option automatically sends out your newsletter when you update your blog. Get updated on the progress of your campaigns with analytics and detailed reports. Mobile apps allow you to work with both Android and iPhone operating systems.

Automate Routine Tasks

Eliminate manual tasks by automating them using pre-designed marketing automations. This enables you to concentrate on strategy, and engage and follow up with people who matter.

Customize Signup Forms

Add your brand insignia to your signup forms by customizing them. You can integrate the forms on your website and social media pages. Plus, you can import an existing list and also gather signups from mobile devices. Utilize integrations to keep your data updated between systems.

Send Blasts as Well as Targeted Emails

Segment your subscribers and send them targeted emails based on criteria such as their open/click history or geolocation. You can also send blast emails to the full list of subscribers. Create automated campaigns by using automated workflows and RSS-to-email that enable you to send messages based on set triggers.

Utilize Insightful Reporting and Analytics

Reporting tools enable you to learn who’s opening, clicking, and returning for more. The reports can be viewed on mobile devices and you can easily export them to share with team members and clients. Use Tweet Trend to learn subscribers’ actions on Twitter. The Google Analytics integration provides insightful stats on how your email campaigns impact your website traffic and online sales.

Overview of MailChimp Features

  • Email Beamer
  • Email Designer
  • Email Templates
  • Integrations
  • Merge Tags
  • Multi-User Accounts
  • Custom Forms
  • Segmentation and Groups
  • Subscriber Profiles
  • Automation
  • Spam Filter Diagnostics
  • Email Delivery
  • Geolocation
  • Email Client Testing
  • RSS-to-Email
  • Delivery by Time Zone
  • A/B Testing
  • MailChimp Coupon Scanner
  • MailChimp Editor
  • MailChimp Mobile
  • MailChimp Snap
  • MailChimp VIPs
  • Mobile Signup Forms
  • SMS for Events
  • Campaign Archives
  • Social Profiles
  • Social Sharing
  • Reports

MailChimp Position In Our Categories

Because businesses have specific business-related wants, it is only prudent they abstain from buying a one-size-fits-all, ideal software system. Having said that, it would be almost impossible to try to come across such an app even among widely used software systems. The practicable step to do would be to spell out the numerous critical functions which call for a inspection like major features, price terms, technical skill aptitude of staff, organizational size, etc. Next, you should perform the research fully. Go over some MailChimp evaluations and check out each of the software solutions in your list in detail. Such detailed research ascertain you steer clear of poorly fit software solutions and select the one which includes all the features your business requires.

Position of MailChimp in our main categories:

TOP 50

MailChimp is one of the top 50 Conversion Rate Optimization Software products

TOP 10

MailChimp is one of the 10 Landing Page Software products

TOP 50

MailChimp is one of the top 50 Marketing Software products

MailChimp is also listed in the following subcategories:

There are well-liked and widely used systems in each software group. But are they automatically the best fit for your organization’s unique requirements? A market-leading software solution may have thousands of customers, but does it provide what you require? For this reason, do not blindly spend on popular systems. Read at least a few MailChimp Marketing Software reviews and think about the factors that you want in the software such as the price, main functionality, available integrations etc. Then, shortlist a few solutions that fit your wants. Try out the free trials of these products, read online reviews, get clarifications from the vendor, and do your homework systematically. This exhaustive groundwork is certain to help you select the finest software application for your organization’s unique wants.

How Much Does MailChimp Cost?

MailChimp Pricing Plans:

Free Trial

New Business Plan

Free

Growing Business Plan

$10/month

Pro Marketer Plan

$199/month

MailChimp offers the following pricing plans:

New Business Plan – Forever free

Create professional and beautiful campaigns and marketing automations for free without coding or design experience.

Growing Business Plan – $10/month (taxes may apply)

  • Unlimited sending
  • Access to support team
  • Advanced testing tools
  • Email delivery by time zone
  • Predicted demographics

Pro Marketer Plan – $199/month (taxes may apply)

Additional plan that offers enterprise-level features for high-volume senders like comparative reports, multivariate testing, and more.

User Satisfaction

Positive Social Media Mentions 185
Negative Social Media Mentions 3

We realize that when you make a decision to buy Marketing Software it’s important not only to see how experts evaluate it in their reviews, but also to find out if the real people and companies that buy it are actually satisfied with the product. That’s why we’ve created our behavior-based Customer Satisfaction Algorithm™ that gathers customer reviews, comments and MailChimp reviews across a wide range of social media sites. The data is then presented in an easy to digest form showing how many people had positive and negative experience with MailChimp. With that information at hand you should be equipped to make an informed buying decision that you won’t regret.

Video

Technical details

Devices Supported

  • Windows
  • Android
  • iPhone/iPad
  • Mac
  • Web-based

Deployment

  • Cloud Hosted

Language Support

  • English

Pricing Model

  • Free
  • Monthly payment
  • Quote-based

Customer Types

  • Small Business
  • Large Enterprises
  • Medium Business
  • Freelancers

What Support Does This Vendor Offer?

  • email
  • phone
  • live support
  • training
  • tickets

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MailChimp Comparisons

MailChimp user reviews

Pleasant and Intuitive Interface

Read full review >
Annie
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 02.10.2019 Company Size: More than 100 Employees Industry: Internet

Very easy marketing tool, does effective tracking

Read full review >
Teresa
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 07.09.2019 Company Size: 1-10 Employees Industry: Internet

Once you’ve customized it, it will become the easiest tool you’ve ever used

Read full review >
Faith
4/5

Overall impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 04.09.2019 Company Size: More than 100 Employees Industry: Non-Profit Organization

MailChimp rules!

Read full review >
Leslie
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 13.10.2018 Company Size: More than 100 Employees Industry: Sports

Very friendly software

Read full review >
Anonymous Reviewer
4/5

Overall impression

3/5

Customer Support

3/5

Value for Money

3/5

Ease of Use

Published on: 10.09.2018 Company Size: 11-50 Employees Industry: Accounting

What are MailChimp pricing details?

MailChimp Pricing Plans:

Free Trial

New Business Plan

Free

Growing Business Plan

$10/month

Pro Marketer Plan

$199/month

MailChimp offers the following pricing plans:

New Business Plan – Forever free

Create professional and beautiful campaigns and marketing automations for free without coding or design experience.

Growing Business Plan – $10/month (taxes may apply)

  • Unlimited sending
  • Access to support team
  • Advanced testing tools
  • Email delivery by time zone
  • Predicted demographics

Pro Marketer Plan – $199/month (taxes may apply)

Additional plan that offers enterprise-level features for high-volume senders like comparative reports, multivariate testing, and more.

What integrations are available for MailChimp?

MailChimp supports integrations with the following business systems and applications:

  • Power BI
  • Drupal
  • Mandrill
  • ProsperWorks
  • Gleam Capture
  • WordPress
  • Twitter
  • Magento
  • Facebook
  • Salesforce
  • Squarespace
  • Zapier
  • Unbounce
  • Chimpy
  • Join by Text
  • CoffeCup
  • WooCommerce
  • Outlook
  • Zoho CRM
  • Instagram
  • Pinterest
  • Shopify
  • Zendesk
  • Microsoft Dynamics CRM
  • BatchBook
  • Google Docs
  • Insightly
  • LeadPages
  • PrestaShop
  • Weebly
  • Nexmo
  • Tumblr
  • Coming Soon Pro
  • Google Contacts
  • EA Pro Reports
  • Instapage
  • WisePops
  • CallLoop
  • Joomla
  • Adobe Muse
  • Wix
  • Google Analytics
  • Gmail
  • PayPal
  • Etsy
  • Pipedrive
  • BigCommerce
  • Kickbox

and many more.

MailChimp average rating:

Average score
5/5 (14 user reviews)
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Write your own review of this product

ADD A REVIEW

The most favorable review

Annie

PROS: MailChimp was the result of a long and comprehensive research, and managed to defeat even more advanced platforms simply because it was easy. Functions are well-organized and stored on a centralized dashboard, one that is so easy that it takes few minutes to get hands around. Campaigns are automated and can be set up easily, templates are customized in an entertaining manner, social network integration is solid, and the knowledge base is amazing. Still, have in mind that what you get is what you paid for.

CONS: You have to pay for it, and the payment methods aren't perfect. If you choose a paid plan from the beginning, it will upgrade to the next one automatically, and it is very blurry why and how this is happening. They don't accept PayPal, which I really don't understand, as PayPal is probably the only tool that would notify me upon any payment withdrawn by MailChimp.

Reviewed 5 months ago

Read full review >

The least favorable review

Terence

PROS: If you're looking for a simple and lovely tool, MailChimp is a decent choice. To me, it was a self explanatory program, fully enabled with marketing options, timely and efficient performance, trend compliance, and a variety of options to push newletters in in my emails. What I like the most is transparency, because I get to see who opened, deleted, or read the emails I'm sending, since I use this information to divide potential customers and interested clients from uninterested ones.

CONS: Lining is not the best one, same with layouts and color schemes in general. I am not allowed to do all customization the way I would like, and I especially hate thatt their options are so limited.

Reviewed 2 years ago

Read full review >

More reviews from 14 actual users:

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Latest
  • Latest
  • Most useful
  • Most positive
  • Most negative

Pleasant and Intuitive Interface

Read full review >
Annie
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 02.10.2019 Company Size: More than 100 Employees Industry: Internet

PROS: MailChimp was the result of a long and comprehensive research, and managed to defeat even more advanced platforms simply because it was easy. Functions are well-organized and stored on a centralized dashboard, one that is so easy that it takes few minutes to get hands around. Campaigns are automated and can be set up easily, templates are customized in an entertaining manner, social network integration is solid, and the knowledge base is amazing. Still, have in mind that what you get is what you paid for.

CONS: You have to pay for it, and the payment methods aren't perfect. If you choose a paid plan from the beginning, it will upgrade to the next one automatically, and it is very blurry why and how this is happening. They don't accept PayPal, which I really don't understand, as PayPal is probably the only tool that would notify me upon any payment withdrawn by MailChimp.

What do you think about this review? Great Poor

Very easy marketing tool, does effective tracking

Read full review >
Teresa
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 07.09.2019 Company Size: 1-10 Employees Industry: Internet

PROS: I've used MailChimp in all the companies I've worked so far, which speaks good enough of its quality even without me praising it around. What I like the most is having steady templates organized in a comprehensive database, and I think that's really important for novice users who have no idea what to do with their emails. Now, if you're an advanced user that can do his own customization, MailChimp has amazing tracking options where you can use your own design and familiarize with its unique scheduling features.

CONS: You have to be really nitpicky in order to say something bad about MailChimp. Formatting is not always that perfect, and it occurs that certain designs don’t look the same in different email systems, but I don't think MailChimp is to be blame for it.

What do you think about this review? Great Poor

Once you’ve customized it, it will become the easiest tool you’ve ever used

Read full review >
Faith
4/5

Overall impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 04.09.2019 Company Size: More than 100 Employees Industry: Non-Profit Organization

PROS: The challenge for me was to replicate campaigns and lists, I was not able to do that before. I work in the non-profit sector where there aren't that many innovations, so I use the system to replicate emails for donors and volunteers, instead of creating new ones from scratch. They have a great scheduling feature, and a preview option that shows me how emails look on receivers' desktops before I send them, so I'm pretty professional in avoiding mistakes. The option is a real blessing for mobile devices, knowing how often people use their phones to check emails. It is also packed with comparable analytic options, which are not that easy to use (click rates, bounce rates, etc), but once you're familiar with them, you won't have a problem using them either.

CONS: It depends on which template you're using, but customization can be tricky at times. I'm a bit of perfectionist, one of those that need 5 hours to handle spacing between blocks, but in case you don't want things to be that perfect, you won't even mind. There are kinks for every action, you just need to know where they are and how you should use them. Obviously, don't expect it to be InDesign-easy, because it's main task is not design after all, and it was not created with the purpose to let you move things around with a single click (imagine what savvy users could do with it!). The secret, if you ask me, is to discover the perfect template for your needs (even a premium one) and to customize it at ones, otherwise the editing limitations will always be an issue for you.

What do you think about this review? Great Poor

MailChimp rules!

Read full review >
Leslie
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 13.10.2018 Company Size: More than 100 Employees Industry: Sports

PROS: MailChimp probably doesn't sound that powerful, but trust me, the name has nothing to do with the capacity! MailChimp is a beast in online marketing, wiping competition out with amazing templates, rigourous listing, incredibly easy interface, and top notch analytics. The workflow is robust but simple, segmentation is streamlined, and support is live and very responsive, and there is also a free plan to try it out, while paid rates depend on the size of your business and its growth rates.

CONS: The thing is that MailChimp is completely different from all platforms of its kind, and migrating to it with excessive data and multiple subscribers can be a bit bumpy. You need to understand how it works, and the main hint to do it is to put the needs of your user in front of your own. Your lists will work out, and the effort will be worth it, trust me and you will be impressed.

What do you think about this review? Great Poor

Very friendly software

Read full review >
Anonymous Reviewer
4/5

Overall impression

3/5

Customer Support

3/5

Value for Money

3/5

Ease of Use

Published on: 10.09.2018 Company Size: 11-50 Employees Industry: Accounting

PROS: The design and interface of this software are straightforward to use and very intuitive. It is also straightforward to understand how to use and makes getting data out very easy. The campaign dashboard for this software is very friendly. When the user is replicating a campaign, you can be able to see all information on one page instead of clicking through separate pages. You will therefore not fear if something changed because it is evident in one place.

CONS: The premium account is a bit costly and might not be the best choice if the user has to send high-volume of mails but with lesser cost.

What do you think about this review? Great Poor

Amazed by this awesome newsletter solution

Read full review >
Michelle
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 20.08.2018 Company Size: 1-10 Employees Industry: Real Estate

PROS: With MailChimp, you don't have to pay a fortune for an upper plan, you just take the free mode and all necessary functionality will be right there. It will help you manage your lists, divide the audience in specific groups, and create cute newsletters for every group. We are lucky enough to use to paid version, and I can tell you that the features in there are fantastic! Automation is the one I like the most, but I'm satisfied with everything else. You also need to know that analytics are available in the free version, that's really rare in email marketing.

CONS: Doesn't really help international companies, because I doesn't support multiple languages to create forms in. I had a case like that, and I needed to make the subscription invitation in Italian, but the box remained in English and I couldn't change it. I contacted them right away, but they couldn't solve it either, even if I know they tried their best to do it.

What do you think about this review? Great Poor

Every email needs MailChimp

Read full review >
Edgar
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 19.08.2018 Company Size: 11-50 Employees Industry: Marketing and Advertising

PROS: MailChimp is so easy and beautiful! I mean, all those templates that look amazingly professional are just irreplaceable! Valuable addition to every business (even when you're using the free mode), at the same time fast and leaving no space for confusion (my open rates are currently higher than the average in my industry!). I'm lazy sometimes, but MailChimp always saves me, as it sends my emails immediately, even if I am waiting for the last moment to do it.

CONS: It is impossible not to like a tool that unties your hands to do all editing you want. I think it is really malleable and personalized, and I'm taking advantage of it as much as I can. Of course, the coolest features are not for free, but who could blame them? Were I really sure about attracting new subscribers, I'd probably pay even more to obtain them.

What do you think about this review? Great Poor

The best and easy email marketing software

Read full review >
Joanne Minculescu
5/5

Overall impression

3/5

Customer Support

4/5

Value for Money

5/5

Ease of Use

Published on: 03.07.2018 Company Size: 11-50 Employees Industry: Apparel & Fashion

PROS: Easy to setup, easy to integrate, a great builder for your media templates, and easy distribution. It is really good for small and niche businesses with 12 k email and 2 k contacts free for lifetime, it really ease something that helps you grow.

CONS: I did not find any problems with it, using it for the past 2 years

What do you think about this review? Great Poor

Very diverse email marketing solution

Read full review >
Alex
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 25.03.2018 Company Size: More than 100 Employees Industry: Museums and Institutions

PROS: I wanted to understand the effectiveness of my emailing performance, and that's when MailChimp became most useful to me. I'm a huge fan of its reporting functions, and how they analyze all critical metrics without bothering users with complex technicaities. My personal favorite is A/B testing, because I don't put too much effort in, and I still get to estimate which emails and posts are most relevant to my audience. What is really important to new users is that MailChimp has a flexible dra-and-drop platform, much easier to use than the HTML fuss we're otherwise used to. Listing is also perfect in case you have many different subscribers (I use it to divide members from donors, for instance).

CONS: The strange thing about the platform is that it has all layout customization options under one roof, but they are not really well connected. For instance, I'd love to be able to do some text wrapping around the boxes and the image cards, but as things are now, I can't. Regardless of this issue, I'm absolutely satisfied with the tool because it doesn't require me to go through complex HTML coding, that's absolutely enough.

What do you think about this review? Great Poor

Everything is simple with MailChimp

Read full review >
Andy
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 21.03.2018 Company Size: 11-50 Employees Industry: Automotive

PROS: MailChimp has been in our team for quite a while, and we use it for all sorts of activities: sending news, sharing events, promotion sales, and press releases with current and prospective customers. Everything in our team rotates around MailChimp-it is the easiest and most efficient tool we've ever used! The reason why we chose it is that it is very well integrated, and that means the world to our industry. MailChimp is also friendly and fast, and I think everybody should at least try it.

CONS: I would prefer more font customization options, but I understand that's not easy with so many integrations around. What would be really cool (and I think it's even possible) is to create an email database, and to archive all emails I've sent using MailChimp. There are obviously outdated lists we don't need anymore, but you never know when a user can appear with a specific request, and it's better to send mails to a centralized location, instead of cluttering the dashboard with them.

What do you think about this review? Great Poor

Does what it is paid to do

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Terence
4/5

Overall impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 26.02.2018 Company Size: 11-50 Employees Industry: Unavailable

PROS: If you're looking for a simple and lovely tool, MailChimp is a decent choice. To me, it was a self explanatory program, fully enabled with marketing options, timely and efficient performance, trend compliance, and a variety of options to push newletters in in my emails. What I like the most is transparency, because I get to see who opened, deleted, or read the emails I'm sending, since I use this information to divide potential customers and interested clients from uninterested ones.

CONS: Lining is not the best one, same with layouts and color schemes in general. I am not allowed to do all customization the way I would like, and I especially hate thatt their options are so limited.

What do you think about this review? Great Poor

I love what MailChimp did with my marketing strategy

Read full review >
Cindy
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 02.02.2018 Company Size: 1-10 Employees Industry: Information Technology

PROS: I know nobody likes email marketing, it is probably the most boring task you can get. What MailChimp did for me was to transform my entire perception of email marketing, converting it into something I absolutely enjoy doing! After all, why would one mind working on such an intuitive dashboard, full of cool and effective options for sending mailshots at the blink of an eye? I was a skeptic too, but trust me: it is possible! MailChimp makes things very easy, as it is a clean and organized system with simple back end configuration, and gives you a chance to do things your way. I think that's the plus that keeps it above the threshold, and that's why competitors can't beat it as hard as they try. Another thing I really appreciate about the platform is reliable customer support, since I communicate with friendly people who make things easy for me, and they even sent me a Christmas gift! That's how you treat customers!

CONS: I don't believe in perfection, but MailChimp is among the few perfect things I've seen so far. I can't remember a single bad thing as much as I try, the platform does everything you expect it to do.

What do you think about this review? Great Poor

The leader of easy, yet efficient email marketing

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Earl
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 20.12.2017 Company Size: 11-50 Employees Industry: Religious Institutions

PROS: The main idea behind MailChimp was, I guess, to support small businesses that are at the dawn of their online marketing experience, and it does it amazingly well. As a final result, we get professionally looking campaigns, ones nobody would think were made without expert coding knowledge and hours of dedicated work. MailChimp turns email marketing into a song, and allows you to do everything with few simple steps, following its user-friendly interface. There is a free plan with awesome features, but also a variety of paid templates you could customize to the needs of your business.

CONS: The inteface is so simple that it appears basic at time, that’s what I don't like. It's not like you can't write the HTML directly on the email, that's up to you, but the usual thing is to skip it, and paste text on the template you've chosen.

What do you think about this review? Great Poor

Balances our marketing strategy

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Shannon
4/5

Overall impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 14.12.2017 Company Size: More than 100 Employees Industry: Hospital & Health Care

PROS: As an end user, I find the interface fairly intuitive, and I think that's the biggest advantage of this tool. I work in a diverse community, where only a small percentage of people have experience in design and web development, but MailChimp has pushed its way towards everybody's desk. Most users are traditional marketers who have little (if not none) online marketing experience, and they still make the most of MailChimp. Definitely easy to use, I recommend it to versatile teams.

CONS: I don't exactly mind anything about it, but I guess there are few useful improvements that can be made. The way things function at the moment, you're supposed to open an account for every location, and it is because you can't use it the same way when different entities are concerned. It was the only way for us to divide users and lists, and it was successful, even if we spent some serious amount of time doing it. What makes it complicated, however, is being forced to improvise and to log in on hundredths different accounts, so I hope they will solve the thing as soon as possible.

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Reviewed By Nestor Gilbert
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