What are the best aspects of this product?
I love MailChimp's functionalities: (1) its ability to send emails to a large group of people and tracking these emails, as well as the status of the campaigns; (3) its straightforward design tool; and (4) the quality of email formats it can produce.
What aspects are problematic or could work better?
It's a bit overwhelming if you don't have experience with online marketing because of the terms. It's easy to learn, though.
What specific problems in your company were solved by this product?
It's very beneficial for my organization to know our audience, followers, and donors more because we can track their behavior towards the campaigns we send them.
Are you a current user of this product?
Yes
What is your company size?
11-50 Employees
What is your industry?
Non-Profit Organization Management
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