I love what MailChimp did with my marketing strategy

What are the best aspects of this product?

I know nobody likes email marketing, it is probably the most boring task you can get. What MailChimp did for me was to transform my entire perception of email marketing, converting it into something I absolutely enjoy doing! After all, why would one mind working on such an intuitive dashboard, full of cool and effective options for sending mailshots at the blink of an eye? I was a skeptic too, but trust me: it is possible! MailChimp makes things very easy, as it is a clean and organized system with simple back end configuration, and gives you a chance to do things your way. I think that's the plus that keeps it above the threshold, and that's why competitors can't beat it as hard as they try. Another thing I really appreciate about the platform is reliable customer support, since I communicate with friendly people who make things easy for me, and they even sent me a Christmas gift! That's how you treat customers!

What aspects are problematic or could work better?

I don't believe in perfection, but MailChimp is among the few perfect things I've seen so far. I can't remember a single bad thing as much as I try, the platform does everything you expect it to do.

What specific problems in your company were solved by this product?

When the interface is simple, nothing will be difficult, that's the golden rule of online marketing. I have my lists clearly separated, yet easily connected when a purchase requires it. If MailChimp was not there, I couldn't do it, as simple as that.

Are you a current user of this product?

Yes