MailChimp rules!

What are the best aspects of this product?

MailChimp probably doesn't sound that powerful, but trust me, the name has nothing to do with the capacity! MailChimp is a beast in online marketing, wiping competition out with amazing templates, rigourous listing, incredibly easy interface, and top notch analytics. The workflow is robust but simple, segmentation is streamlined, and support is live and very responsive, and there is also a free plan to try it out, while paid rates depend on the size of your business and its growth rates.

What aspects are problematic or could work better?

The thing is that MailChimp is completely different from all platforms of its kind, and migrating to it with excessive data and multiple subscribers can be a bit bumpy. You need to understand how it works, and the main hint to do it is to put the needs of your user in front of your own. Your lists will work out, and the effort will be worth it, trust me and you will be impressed.

What specific problems in your company were solved by this product?

Our marketing officers benefited the most, because they are netiher designers nor web developers in order to make complicated HTML codes work for their campaigns. They do customization easily right now, especially when it comes to CRM management and tracking, and I couldn't be more satisfied with them. They are also using MailChimp for A/B testing and automation, and drip campaigns.

Are you a current user of this product?

Yes