Once you’ve customized it, it will become the easiest tool you’ve ever used

What are the best aspects of this product?

The challenge for me was to replicate campaigns and lists, I was not able to do that before. I work in the non-profit sector where there aren't that many innovations, so I use the system to replicate emails for donors and volunteers, instead of creating new ones from scratch. They have a great scheduling feature, and a preview option that shows me how emails look on receivers' desktops before I send them, so I'm pretty professional in avoiding mistakes. The option is a real blessing for mobile devices, knowing how often people use their phones to check emails. It is also packed with comparable analytic options, which are not that easy to use (click rates, bounce rates, etc), but once you're familiar with them, you won't have a problem using them either.

What aspects are problematic or could work better?

It depends on which template you're using, but customization can be tricky at times. I'm a bit of perfectionist, one of those that need 5 hours to handle spacing between blocks, but in case you don't want things to be that perfect, you won't even mind. There are kinks for every action, you just need to know where they are and how you should use them. Obviously, don't expect it to be InDesign-easy, because it's main task is not design after all, and it was not created with the purpose to let you move things around with a single click (imagine what savvy users could do with it!). The secret, if you ask me, is to discover the perfect template for your needs (even a premium one) and to customize it at ones, otherwise the editing limitations will always be an issue for you.

What specific problems in your company were solved by this product?

Unavailable

Are you a current user of this product?

Yes