Pleasant and Intuitive Interface

What are the best aspects of this product?

MailChimp was the result of a long and comprehensive research, and managed to defeat even more advanced platforms simply because it was easy. Functions are well-organized and stored on a centralized dashboard, one that is so easy that it takes few minutes to get hands around. Campaigns are automated and can be set up easily, templates are customized in an entertaining manner, social network integration is solid, and the knowledge base is amazing. Still, have in mind that what you get is what you paid for.

What aspects are problematic or could work better?

You have to pay for it, and the payment methods aren't perfect. If you choose a paid plan from the beginning, it will upgrade to the next one automatically, and it is very blurry why and how this is happening. They don't accept PayPal, which I really don't understand, as PayPal is probably the only tool that would notify me upon any payment withdrawn by MailChimp.

What specific problems in your company were solved by this product?

MailChimp makes online marketing easy, that's a fact. There is no learning curve, and you can start designing campaigns from the very first moment. Much more advanced than its competitors.

Are you a current user of this product?

Yes