The leader of easy, yet efficient email marketing

What are the best aspects of this product?

The main idea behind MailChimp was, I guess, to support small businesses that are at the dawn of their online marketing experience, and it does it amazingly well. As a final result, we get professionally looking campaigns, ones nobody would think were made without expert coding knowledge and hours of dedicated work. MailChimp turns email marketing into a song, and allows you to do everything with few simple steps, following its user-friendly interface. There is a free plan with awesome features, but also a variety of paid templates you could customize to the needs of your business.

What aspects are problematic or could work better?

The inteface is so simple that it appears basic at time, that’s what I don't like. It's not like you can't write the HTML directly on the email, that's up to you, but the usual thing is to skip it, and paste text on the template you've chosen.

What specific problems in your company were solved by this product?

The main problem MailChimp can solve is to keep communication with clients time-efficient, especially if you don't want to get involved in complicated scheduling. I'm sending newsletters every month, that's how I use it the most, but experts can do miracles for their business with it. The analytic side is just amazing, becuase it shows you who is opening your emails and who is not.

Are you a current user of this product?

Yes