Very diverse email marketing solution

What are the best aspects of this product?

I wanted to understand the effectiveness of my emailing performance, and that's when MailChimp became most useful to me. I'm a huge fan of its reporting functions, and how they analyze all critical metrics without bothering users with complex technicaities. My personal favorite is A/B testing, because I don't put too much effort in, and I still get to estimate which emails and posts are most relevant to my audience. What is really important to new users is that MailChimp has a flexible dra-and-drop platform, much easier to use than the HTML fuss we're otherwise used to. Listing is also perfect in case you have many different subscribers (I use it to divide members from donors, for instance).

What aspects are problematic or could work better?

The strange thing about the platform is that it has all layout customization options under one roof, but they are not really well connected. For instance, I'd love to be able to do some text wrapping around the boxes and the image cards, but as things are now, I can't. Regardless of this issue, I'm absolutely satisfied with the tool because it doesn't require me to go through complex HTML coding, that's absolutely enough.

What specific problems in your company were solved by this product?

We communicate effectively with all museum audiences, regardless of whether they're donors or members. I get to create and manage lists for every group, since there are templates for every type of communication, and the best part is that you can track users both as a group or separately. Designing new campaigns has never been easier for me, and I think no other marketing platform can do the same.

Are you a current user of this product?

Yes