Feature-rich and user-friendly; perfect for our needs

What are the best aspects of this product?

Marketo boasts of robust features to make for a powerful marketing campaign: lead management and smooth integration with other top-tier CRM platforms. On top of this, Marketo has a very straightforward interface, basically requiring you just drag and drop.

What aspects are problematic or could work better?

Editing emails can still be made easier and allow more room for configuration.

What specific problems in your company were solved by this product?

Marketo is a big help in compartmentalizing contacts based on levels of a likely conversion, having a massive library of data, lead management, measuring and optimizing return of investments, among others

Are you a current user of this product?

Yes