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Marketo REVIEW

Marketing Software

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What is Marketo?

Marketo is founded in 2006, and has emerged as one of the leading marketing automation platforms with more than 2,300 customers and over 100,000 users from all over the world. What makes Marketo a very popular option for many B2B players is its ability to simplify the marketing process and streamline many marketing-related tasks to improve efficiencies and garner more revenue for its users.

On top of its simplicity and ease of use, Marketo is also built to be flexible and sophisticated, enabling users to do just about everything and achieve huge results. It is a comprehensive platform that can easily grow with your enterprise. More than just marketing automation, Marketo can be instrumental in other areas such as customer engagement marketing and marketing management. It also offers real-time personalization, allowing users to add their own touch to the system and make it more suitable to their requirements and preference.

Overview of Marketo Benefits

Marketo comes with a visual drag and drop interface which is very easy to use and does not require users to possess HTML skills to create professional email templates. On top of that, email marketing is relatively easy to do, as users can send emails based on actions, timing, or a series of steps that are pre-defined.

Emails sent via Marketo can be installed with social components via the “Forward to Friend” functionality. Email testing is also offered, which is great if you want to try out various content or if you need to dynamically change the content to make it fit specific situations.

Creating landing pages with Marketo is a breeze, thanks to its drag and drop interface and its massive collection of pre-designed templates. Data capture forms can help users to aggressively profile potential contacts, which can result to more lead data over time. Landing pages can also be converted into Facebook pages, which can be tweaked and customized using Marketo’s dynamic content capabilities. 

Marketo provides native integrations with leading CRM platforms, including Salesforce and Microsoft Dynamics, which help sync both marketing team and sales team for better collaboration and awareness.

Lead management is also a strong suit for Marketo, which offers users the capability to gather strong leads based on pre-determined parameters and criteria such as demographics, input from sales reports, product scores, and prospect behavior.

From a social marketing standpoint, Marketo is a very powerful platform that can be applied in three different areas: social sharing, social engagement, and social promotion. Reporting and analytics are very much standard but delivers all the figures you need to know. You can gather reports based on various customizable metrics such as email and landing page performance, lead performance, and campaign performance among others.

Overview of Marketo Features

  • Marketing Automation
  • B2B marketing & lead management
  • Consumer Engagement Marketing
  • Email & campaign management
  • Real-time Personalization
  • Personalize messages across channels
  • Marketing Management
  • Budgets & marketing calendar
  • Solutions
  • Email Marketing
  • Inbound Marketing
  • Up-Sell and Cross-Sell
  • Loyalty Marketing
  • Lead Generation
  • Event Marketing
  • Measure & Optimize ROI
  • Optimized Ad Spend

Marketo Position In Our Categories

Position of Marketo in our main categories:


Marketo is one of the top 10 Marketing Softwareproducts


Marketo is one of the 10
Marketing Software products

Marketo is also listed in the following subcategories:

Email Marketing Software#3 Marketing Automation Software#5
Email Marketing Software#3
Marketing Automation Software#5

Every business is different, and may require a particular type of Email Marketing Software solution that will be adjusted to their company size, type of customers and staff and even particular industry they support. You should not count on locating a perfect software that is going to be suitable for every business no matter what their background is. It may be a good idea to read a few Marketo reviews first and even then you should pay attention to what the solution is supposed to do for your company and your employees. Do you require a simple and straightforward service with only elementary features? Will you really use the advanced functionalities required by experts and large enterprises? Are there any specific tools that are especially practical for the industry you operate in? If you ask yourself these questions it is going to be much easier to get a solid app that will fit your budget.

How Much Does Marketo Cost?

Marketo Pricing Plans:
Free trial
Quote-based Plan
Contact vendor

Marketo is available on a by quote basis. Please contact the vendor directly for more details on their pricing plans.

User Satisfaction

We realize that when you make a decision to buy Marketing Software it’s important not only to see how experts evaluate it in their reviews, but also to find out if the real people and companies that buy it are actually satisfied with the product. That’s why we’ve created our behavior-based Customer Satisfaction Algorithm™ that gathers customer reviews, comments and Marketo reviews across a wide range of social media sites. The data is then presented in an easy to digest form showing how many people had positive and negative experience with Marketo. With that information at hand you should be equipped to make an informed buying decision that you won’t regret.






Technical details

Devices Supported
  • Windows
  • iPhone/iPad
  • Mac
  • Web-based
Language Support
  • English
Pricing Model
  • Quote-based
Customer Types
  • Small Business
  • Large Enterprises
  • Medium Business
  • Freelancers

What Support Does This Vendor Offer?


What are Marketo pricing details?

Marketo Pricing Plans:
Free trial
Quote-based Plan
Contact vendor

Marketo is available on a by quote basis. Please contact the vendor directly for more details on their pricing plans.

What integrations are available for Marketo?

Marketo supports the following systems and business applications:

  • Salesforce
  • Microsoft Dynamics
  • Netsuite
  • Oracle
  • SugarCRM
  • Seamless Connections
  • Wordpress
  • LinkedIn
  • Facebook
  • Citrix GoTo Webinar
  • Magento
  • Eventbrite
  • NetSuite
  • Google AdWords
  • FunnelEnvy
  • Wistia
  • atEvent
  • Cvent
  • Hootsuite
  • ON24
  • Volusion
  • Lifecycle Marketing
  • LiveEngage
  • Zoho CRM
  • Yesware
  • Madison Logic
  • Oktopost
  • Base CRM
  • Acxiom AOS
  • Scribe
  • TIBCO ActiveMatrix
  • Bedrock Data
  • Riva CRM
  • Azuqua
  • Unbounce
  • Magic Logix
  • Invenio Solutions
  • ReadyTalk
  • Empathy Logic
  • Kurogo Publisher
  • Concur Travel
  • Reach
  • InsideView
  • TapTarget
  • SlideShare
  • Extole
  • BrightTalk
  • Pipeliner CRM
  • Get Satisfaction
  • Kapost
  • Vidyard
  • Sprinklr
  • Gainsight
  • Box
  • GoChime
  • GaggleAMP

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