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Marketo REVIEW

Marketing Software

No user reviews
USER SATISFACTION 96%
OUR SCORE 9.4

What is Marketo?

Marketo is founded in 2006, and has emerged as one of the leading marketing automation platforms with more than 2,300 customers and over 100,000 users from all over the world. What makes Marketo a very popular option for many B2B players is its ability to simplify the marketing process and streamline many marketing-related tasks to improve efficiencies and garner more revenue for its users.

On top of its simplicity and ease of use, Marketo is also built to be flexible and sophisticated, enabling users to do just about everything and achieve huge results. It is a comprehensive platform that can easily grow with your enterprise. More than just marketing automation, Marketo can be instrumental in other areas such as customer engagement marketing and marketing management. It also offers real-time personalization, allowing users to add their own touch to the system and make it more suitable to their requirements and preference.

Overview of Marketo Benefits

Marketo comes with a visual drag and drop interface which is very easy to use and does not require users to possess HTML skills to create professional email templates. On top of that, email marketing is relatively easy to do, as users can send emails based on actions, timing, or a series of steps that are pre-defined.

Emails sent via Marketo can be installed with social components via the “Forward to Friend” functionality. Email testing is also offered, which is great if you want to try out various content or if you need to dynamically change the content to make it fit specific situations.

Creating landing pages with Marketo is a breeze, thanks to its drag and drop interface and its massive collection of pre-designed templates. Data capture forms can help users to aggressively profile potential contacts, which can result to more lead data over time. Landing pages can also be converted into Facebook pages, which can be tweaked and customized using Marketo’s dynamic content capabilities. 

Marketo provides native integrations with leading CRM platforms, including Salesforce and Microsoft Dynamics, which help sync both marketing team and sales team for better collaboration and awareness.

Lead management is also a strong suit for Marketo, which offers users the capability to gather strong leads based on pre-determined parameters and criteria such as demographics, input from sales reports, product scores, and prospect behavior.

From a social marketing standpoint, Marketo is a very powerful platform that can be applied in three different areas: social sharing, social engagement, and social promotion. Reporting and analytics are very much standard but delivers all the figures you need to know. You can gather reports based on various customizable metrics such as email and landing page performance, lead performance, and campaign performance among others.

Overview of Marketo Features

 
  • Marketing Automation
  • B2B marketing & lead management
  • Consumer Engagement Marketing
  • Email & campaign management
  • Real-time Personalization
  • Personalize messages across channels
  • Marketing Management
  • Budgets & marketing calendar
  • Solutions
  • Email Marketing
  • Inbound Marketing
  • Up-Sell and Cross-Sell
  • Loyalty Marketing
  • Lead Generation
  • Event Marketing
  • Measure & Optimize ROI
  • Optimized Ad Spend

Marketo Position In Our Categories

Position of Marketo in our main categories:

3

Marketo is one of the top 3 Marketing Software products

3

Marketo is one of the top 3
Marketing Software products


Marketo is also listed in the following subcategories:

Category:Position:Category:Position:
Email Marketing Software#2 Marketing Automation Software#2
Category:Position:
Email Marketing Software#2
Marketing Automation Software#2

Each company has different needs and needs a system that can be personalized for their size, type of employees and buyers, and the specific industry they are in. For these reasons, no platform can proffer perfect functionality out-of-the-box. When you try to find a software product, first be sure what you require it for. Read some Marketo reviews and ask yourself do you need basic functionality or do you want sophisticated tools? Are there any industry-specific tools that you are searching for? Get the answers to these queries to assist your search. There are multiple elements that you need to mull over and these include your budget, particular business needs, your organization size, integration requirements etc. Take your time, try out a few free trials, and finally choose the platform that offers all that you want to boost your firm effectiveness and productivity.

How Much Does Marketo Cost?

Marketo Pricing Plans:

Marketo is available on a by quote basis. Please contact the vendor directly for more details on their pricing plans.

User Satisfaction

We realize that when you make a decision to buy Marketing Software it’s important not only to see how experts evaluate it in their reviews, but also to find out if the real people and companies that buy it are actually satisfied with the product. That’s why we’ve created our behavior-based Customer Satisfaction Algorithm™ that gathers customer reviews, comments and Marketo reviews across a wide range of social media sites. The data is then presented in an easy to digest form showing how many people had positive and negative experience with Marketo. With that information at hand you should be equipped to make an informed buying decision that you won’t regret.

POSITIVE SOCIAL MENTIONS

227

NEGATIVE SOCIAL MENTIONS

9

Video

Technical details

Devices Supported
  • Windows
  • iPhone/iPad
  • Mac
  • Web-based
Language Support
  • USA
  • UK
  • Canada
  • International
  • China
  • Germany
  • India
  • Japan
Pricing Model
  • Quote-based
Customer Types
  • Small Business
  • Large Enterprises
  • Medium Business
  • Freelancers

What Support Does This Vendor Offer?

  • EMAIL
  • PHONE NO.
  • LIVE SUPPORT
  • TRAINING
  • TICKETS

What are Marketo pricing details?

Marketo Pricing Plans:

Marketo is available on a by quote basis. Please contact the vendor directly for more details on their pricing plans.

What integrations are available for Marketo?

Marketo supports the following systems and business applications:

  • Salesforce
  • Microsoft Dynamics
  • Netsuite
  • Oracle
  • SugarCRM
  • Seamless Connections
  • Wordpress
  • LinkedIn
  • Facebook
  • Citrix GoTo Webinar
  • Magento
  • Eventbrite
  • NetSuite
  • SOAP API
  • Google AdWords
  • FunnelEnvy
  • Wistia
  • atEvent
  • Cvent
  • Hootsuite
  • ON24
  • Volusion
  • Lifecycle Marketing
  • LiveEngage
  • Zoho CRM
  • Yesware
  • Madison Logic
  • Oktopost
  • Base CRM
  • Acxiom AOS
  • Scribe
  • TIBCO ActiveMatrix
  • Bedrock Data
  • Riva CRM
  • Azuqua
  • Unbounce
  • Magic Logix
  • Invenio Solutions
  • ReadyTalk
  • Empathy Logic
  • Kurogo Publisher
  • Concur Travel
  • Reach
  • InsideView
  • TapTarget
  • SlideShare
  • Extole
  • BrightTalk
  • Pipeliner CRM
  • Get Satisfaction
  • Kapost
  • Vidyard
  • Sprinklr
  • Gainsight
  • Box
  • GoChime
  • IOVOX
  • GaggleAMP

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