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Marketo Review

Marketo
Our score: 9.3 User satisfaction: 96%

What is Marketo?

Marketo is founded in 2006, and has emerged as one of the leading marketing automation platforms with more than 2,300 customers and over 100,000 users from all over the world. What makes Marketo a very popular option for many B2B players is its ability to simplify the marketing process and streamline many marketing-related tasks to improve efficiencies and garner more revenue for its users.

On top of its simplicity and ease of use, Marketo is also built to be flexible and sophisticated, enabling users to do just about everything and achieve huge results. It is a comprehensive platform that can easily grow with your enterprise. More than just marketing automation, Marketo can be instrumental in other areas such as customer engagement marketing and marketing management. It also offers real-time personalization, allowing users to add their own touch to the system and make it more suitable to their requirements and preference.

Overview of Marketo Benefits

Marketo comes with a visual drag and drop interface which is very easy to use and does not require users to possess HTML skills to create professional email templates. On top of that, email marketing is relatively easy to do, as users can send emails based on actions, timing, or a series of steps that are pre-defined.

Emails sent via Marketo can be installed with social components via the “Forward to Friend” functionality. Email testing is also offered, which is great if you want to try out various content or if you need to dynamically change the content to make it fit specific situations.

Creating landing pages with Marketo is a breeze, thanks to its drag and drop interface and its massive collection of pre-designed templates. Data capture forms can help users to aggressively profile potential contacts, which can result to more lead data over time. Landing pages can also be converted into Facebook pages, which can be tweaked and customized using Marketo’s dynamic content capabilities. 

Marketo provides native integrations with leading CRM platforms, including Salesforce and Microsoft Dynamics, which help sync both marketing team and sales team for better collaboration and awareness.

Lead management is also a strong suit for Marketo, which offers users the capability to gather strong leads based on pre-determined parameters and criteria such as demographics, input from sales reports, product scores, and prospect behavior.

From a social marketing standpoint, Marketo is a very powerful platform that can be applied in three different areas: social sharing, social engagement, and social promotion. Reporting and analytics are very much standard but delivers all the figures you need to know. You can gather reports based on various customizable metrics such as email and landing page performance, lead performance, and campaign performance among others.

Overview of Marketo Features

 
  • Marketing Automation
  • B2B marketing & lead management
  • Consumer Engagement Marketing
  • Email & campaign management
  • Real-time Personalization
  • Personalize messages across channels
  • Marketing Management
  • Budgets & marketing calendar
  • Solutions
  • Email Marketing
  • Inbound Marketing
  • Up-Sell and Cross-Sell
  • Loyalty Marketing
  • Lead Generation
  • Event Marketing
  • Measure & Optimize ROI
  • Optimized Ad Spend

Marketo Position In Our Categories

Knowing that businesses have their own business requirements, it is rational they abstain from seeking a one-size-fits-all, ”best” business application. Be that as it may, it would be almost impossible to stumble on such a software system even among widely used software systems. The correct step to do would be to write the various key aspects which call for a consideration such as major features, plans, technical skill ability of staff, business size, etc. Next, you must conduct the product research to a full extent. Go over these Marketo review articles and scrutinize each of the software solutions in your list more closely. Such well-rounded research ensure you stay away from unfit software solutions and choose the system which meets all the benefits you require company requires.

Position of Marketo in our main categories:

TOP 10

Marketo is one of the top 10 Marketing Software products

Marketo is also listed in the following subcategories:

It is important to keep in mind that almost no service in the Marketing Software category is going to be an ideal solution that can fulfill all the needs of all business types, sizes and industries. It may be a good idea to read a few Marketo Marketing Software reviews first as some services can dominate exclusively in a very small set of applications or be prepared with a very specific type of industry in mind. Others might operate with an idea of being easy and intuitive and consequently lack complex features needed by more experienced users. There are also apps that focus on a wide group of users and offer a rich feature toolbox, however this in most cases comes at a more expensive cost of such a service. Make sure you're aware of your requirements so that you buy a software that offers all the functionalities you look for.

How Much Does Marketo Cost?

Marketo Pricing Plans:

Free Trial

Quote-based Plan

Contact vendor

Marketo is available on a by quote basis. Please contact the vendor directly for more details on their pricing plans.

User Satisfaction

Positive Social Media Mentions 227
Negative Social Media Mentions 9

We realize that when you make a decision to buy Marketing Software it’s important not only to see how experts evaluate it in their reviews, but also to find out if the real people and companies that buy it are actually satisfied with the product. That’s why we’ve created our behavior-based Customer Satisfaction Algorithm™ that gathers customer reviews, comments and Marketo reviews across a wide range of social media sites. The data is then presented in an easy to digest form showing how many people had positive and negative experience with Marketo. With that information at hand you should be equipped to make an informed buying decision that you won’t regret.

Video

Technical details

Devices Supported

  • Windows
  • iPhone/iPad
  • Mac
  • Web-based

Deployment

Language Support

  • English

Pricing Model

  • Quote-based

Customer Types

  • Small Business
  • Large Enterprises
  • Medium Business
  • Freelancers

What Support Does This Vendor Offer?

  • email
  • phone
  • live support
  • training
  • tickets

Popular Marketo Alternatives

Top Competitors To Marketo By Price

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Trending Marketing Software Reviews

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Marketo Comparisons

What are Marketo pricing details?

Marketo Pricing Plans:

Free Trial

Quote-based Plan

Contact vendor

Marketo is available on a by quote basis. Please contact the vendor directly for more details on their pricing plans.

What integrations are available for Marketo?

Marketo supports the following systems and business applications:

  • Salesforce
  • Microsoft Dynamics
  • Netsuite
  • Oracle
  • SugarCRM
  • Seamless Connections
  • Wordpress
  • LinkedIn
  • Facebook
  • Citrix GoTo Webinar
  • Magento
  • Eventbrite
  • NetSuite
  • SOAP API
  • Google AdWords
  • FunnelEnvy
  • Wistia
  • atEvent
  • Cvent
  • Hootsuite
  • ON24
  • Volusion
  • Lifecycle Marketing
  • LiveEngage
  • Zoho CRM
  • Yesware
  • Madison Logic
  • Oktopost
  • Base CRM
  • Acxiom AOS
  • Scribe
  • TIBCO ActiveMatrix
  • Bedrock Data
  • Riva CRM
  • Azuqua
  • Unbounce
  • Magic Logix
  • Invenio Solutions
  • ReadyTalk
  • Empathy Logic
  • Kurogo Publisher
  • Concur Travel
  • Reach
  • InsideView
  • TapTarget
  • SlideShare
  • Extole
  • BrightTalk
  • Pipeliner CRM
  • Get Satisfaction
  • Kapost
  • Vidyard
  • Sprinklr
  • Gainsight
  • Box
  • GoChime
  • IOVOX
  • GaggleAMP
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Reviewed By Nestor Gilbert
Page last modified
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