One-stop-shop marketing solution

What are the best aspects of this product?

Marketo's biggest edge against its competitors is its seamless integration with a wide array of social marketing channels like Salesforce where we have built most of our efforts. Its reporting gives a full and easy-to-grasp narrative on historical marketing efforts, equipping marketing managers to strategize better in the next run.

What aspects are problematic or could work better?

It's not as intuitive as other marketing platforms. This delay in fully mastering Marketo stifles us from achieving the level of productivity we have been promised.

What specific problems in your company were solved by this product?

Configuring features is a strength of Marketo. Overall the platform scaled up our marketing devices, sharpening our search capabilities for prospective customers, and segmenting them based on their likelihood to convert.

Are you a current user of this product?

No