Complicated at the beginning, but extremely powerful once you get hands around it

What are the best aspects of this product?

There are plenty of implementation options for your company to turn this software into a valuable CRM asset. Frankly, it will take time and energy to exploit its full potential, but once you do, processes will start driving the system without you being involved.

What aspects are problematic or could work better?

The system is not something you could describe as easy. In fact, you'd have to employ some previous knowledge of Microsoft programming languages, or at least the basics of Micorsoft administration processes. The system offers a wide range of possibilities, and the portion you're going to use depends on the time you're investing to learn. Besides, learning Microsoft Dynamics CRM never stops: you have to stay updated on any transformation of its dynamics. This was a huge issue for our company because each time that we recorded a training video, we had to update it only after few months.

What specific problems in your company were solved by this product?

We used it to formalize our email marketing (using also Silverpop and CoreMotives), and to create a separate mechanism for dealing with customer complaints. The tool is also of huge value for managing customer interactions, sales, and reports. We also integrated it with our sales reporting systems, and it helps us track customer behavior, successes and failures on customer quotes. Another smart idea was to use an additional plug-in which helps our external sale teams to manage different locations and to track calls. Now that I am discussing the plug-in, it was also good for obtaining a full picture of our clients, contacts, and business data in general.

Are you a current user of this product?

Yes