It satisfies our automation needs

What are the best aspects of this product?

Our products being perishable, we can fully customize the tool to suit our shipping needs. It has helped us to automate orders and fulfill different needs depending on the orders that are placed. Apart from that, it integrates well with tools such as Listrak which we use in our email marketing platform.

What aspects are problematic or could work better?

The reporting feature is not functioning as it should be. When it comes to driving sales as an online business, you need information on the go. For example, you need to access data on sales, the rate of conversion, customer buying behavior and rate of bounce, all in real-time. Miva is, however, not easy to use if you want to access data now and thus hinders efficient decision making. With such drawbacks, we are sometimes forced to look elsewhere for data, which can take most of our time.

What specific problems in your company were solved by this product?

Since we are in the food business, we can now close the gap with regard to how we package the food we sell. Thanks to the full customization that’s comes with the tool. We can sell natural foods and package it in a way that customers can identify which foods they want to buy as everything is open. This has enabled us to stay on top of the competition.

Are you a current user of this product?

Yes