Better than Google Analytics

What are the best aspects of this product?

It helps you to know the visitors to your website well. You can track data that is coming for people who visit your website with ease. When compared with Google analytics, it offers a far much better tracking solution for the events taking place in your website. You can thus be able to know your leads, how to handle them and create personas on the same.

What aspects are problematic or could work better?

It offers a friendly user interface in the case of setting up the system to track activities and page loads for your website. However, it can be complex in so many ways which will require you to have a developer at your disposal for the advanced part. This comes when you are comparing the statistics you have collected with the tool against the actual data.

What specific problems in your company were solved by this product?

We did not know Mixpanel and we had Google Analytic to do the collection of visitors’ data for us. However, Mixpanel has enabled us to track accurate data for events and page loads, which Google Analytics could not do. We can now determine through analysis how customers who visit our website relate to it by tracking the activities that place on our site.

Are you a current user of this product?

Yes