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Mixpanel REVIEW

Conversion Rate Optimization Software

9 user reviews
USER SATISFACTION 98%
OUR SCORE 8.9

What is Mixpanel?

Mixpanel is an advanced analytics solution that can be deployed for both mobile and web. While most analytics platforms gauge page views, Mixpanel takes a different approach by measuring and analyzing the actions or steps taken by people who enter your system or application. With Mixpanel, an action can be anything. For instance, it can range from someone uploading an image, streaming a video, or sharing a post.

Mixpanel was designed and developed to enable companies and organizations, regardless of size, to monitor and effectively analyze user behavior. This particular functionality was once once reserved for large, heavily funded organizations. Thanks to Mixpanel, customer behavior tracking is now a breeze to companies large and small, no matter how limited their time and funding.

Overview of Mixpanel Benefits

Mixpanel delivers reliable and accurate customer behavior analytics for mobile and web applications. In a single month, Mixpanel evaluates 67 billion actions and then presents that data to its users in a clear, comprehensive, and easy-to-digest manner. Whether your app is web-based, or on iOS and Android, you have the ability to easily measure actions and not just mere page views.

While most data analyses often mean writing SQL queries, which is easy for engineers and data scientists, the same can’t be said for normal individuals who just want to have information that doesn’t need to be deciphered. Data analytics need not to be hard. With Mixpanel, you get a simple and straightforward interface that allows you to drill in and discover how people behave within your app giving you a closer look at how they use it and provides you insight on how how to further improve your product.

Simply put, Mixpanel is an event-centric platform where tracking does not mean recording and assessing pageviews and clicks. It is a platform that gauges your app based on events. Businesses have used Mixpanel to track events, make sales funnels and spot trends. Mixpanel is more targeted compared to other analytics service providers and the data they deliver has lots of possibilities to offer. With billions of events and insights that Mixpanel can help you gather, enhancing your product based on your users’ actions has just become a walk in the park.

Overview of Mixpanel Features

  • Notifications
  • A/B Testing
  • Bookmarks
  • Annotations
  • Versatile Data Visualization
  • Point and Click Analytics
  • Visual Coding
  • iOS and Android Compatibility
  • Mobile Surveys
  • Autotrack
  • Retention Features
  • Customer Engagement

Mixpanel Position In Our Categories

Position of Mixpanel in our main categories:

10

Mixpanel is one of the top 10 Conversion Rate Optimization Software products

10

Mixpanel is one of the 10
Conversion Rate Optimization Software products


If you are interested in Mixpanel it may also be sensible to check out other subcategories of Best Conversion Rate Optimization Software gathered in our database of SaaS software reviews.

Since each organization has specific business requirements, it is advisable for them to refrain from searching for a one-size-fits-all perfect software solution. Needless to say, it would be futile to try to find such an app even among widely used software platforms. The clever thing to do would be to list the various vital factors that require consideration such as key features, finances, skill levels of workers, company size etc. Then, you should do your groundwork thoroughly. Read some Mixpanel reviews and investigate each of the other apps in your shortlist in detail. Such comprehensive homework can ensure you weed out ill-fitting platforms and zero in on the app that provides all the elements you need for business success.

How Much Does Mixpanel Cost?

Mixpanel Pricing Plans:

Mixpanel offers six pricing plans depending on the number of data points you need:

Engagement Plans

FREE

  • 5M data points/month
    5 projects
  • Limited core reports
  • 60 day data history
  • 3 members/project

STARTUP

$ 999/year (billed annually)

  • Starting at 10M data points/year
  • Everything in Free plus
  • Limited core reports
  • 12 month data history
  • 5 members / project
  • Unlimited saved reports

ENTERPRISE

Quote-based

  • Everything in Startup plus
  • Unlimited data history
  • Premium support
  • Roles and permissions
  • Single sign-on
  • Professional services
  • Customer success manager

People Plans

FREE

  • 1K PROFILES

ANNUAL

$ 999/year

  • Starting at 50,000 profiles

ENTERPRISE

Quote-based

All People Plans include:

  • Customizable people profiles
  • Activity feed
  • Notifications and messaging
  • Predictive analytics

User Satisfaction

We realize that when you make a decision to buy Conversion Rate Optimization Software it’s important not only to see how experts evaluate it in their reviews, but also to find out if the real people and companies that buy it are actually satisfied with the product. That’s why we’ve created our behavior-based Customer Satisfaction Algorithm™ that gathers customer reviews, comments and Mixpanel reviews across a wide range of social media sites. The data is then presented in an easy to digest form showing how many people had positive and negative experience with Mixpanel. With that information at hand you should be equipped to make an informed buying decision that you won’t regret.

POSITIVE SOCIAL MENTIONS

45

NEGATIVE SOCIAL MENTIONS

1

Video

Technical details

Devices Supported
  • Windows
  • Android
  • iPhone/iPad
  • Mac
  • Web-based
Language Support
  • English
Pricing Model
  • Monthly payment
  • Quote-based
Customer Types
  • Small Business
  • Large Enterprises
  • Medium Business
  • Freelancers
Deployment
  • Cloud Hosted

What Support Does This Vendor Offer?

  • EMAIL
  • PHONE
  • TICKETS

Mixpanel User Reviews

What are Mixpanel pricing details?

Mixpanel Pricing Plans:

Mixpanel offers six pricing plans depending on the number of data points you need:

Engagement Plans

FREE

  • 5M data points/month
    5 projects
  • Limited core reports
  • 60 day data history
  • 3 members/project

STARTUP

$ 999/year (billed annually)

  • Starting at 10M data points/year
  • Everything in Free plus
  • Limited core reports
  • 12 month data history
  • 5 members / project
  • Unlimited saved reports

ENTERPRISE

Quote-based

  • Everything in Startup plus
  • Unlimited data history
  • Premium support
  • Roles and permissions
  • Single sign-on
  • Professional services
  • Customer success manager

People Plans

FREE

  • 1K PROFILES

ANNUAL

$ 999/year

  • Starting at 50,000 profiles

ENTERPRISE

Quote-based

All People Plans include:

  • Customizable people profiles
  • Activity feed
  • Notifications and messaging
  • Predictive analytics

What integrations are available for Mixpanel?

Mixpanel integrates with the following business systems and applications:

  • Zapier
  • iOS Integration
  • Javascript integration
  • Optimizely
  • GitHub
  • Gainsight
  • Visual Website Optimizer
  • Customer.io
  • Tealium
  • Ionic
  • Segment.io
  • LiveChat
  • Adjust

User reviews


User reviews in total: 9

1
7
1
0
0

Average Rating:

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The most favorable review

Jim

7 months ago


Pros: Since I work for a SaaS company, we need to know what our users are looking for so that we can determine their needs and fulfill them on the same. Mixpanel has come out to help us with this as we can get all the statistics that relate to how many users are active and what they were looking for in our app. It has great reporting capabilities and the setup is easy for anyone.

Cons: All is good with the tool apart from the price part. At the moment, we are expecting more users for our app which will send the price to go high. This is because Mixpanel pricing plans are based on the amount of users you have.

The least favorable review

Yolanda

9 months ago


Pros: The customer support is a fast and reliable. The tool offers quality and reliable features for your analytics needs. You can utilize the A/B testing features and in-app notifications for users who have accessed your app. This feature tracks activities of your users and which devices they used to access your app to help you provide tailored services.

Cons: The more you have to track the higher you have to pay for the service. It tracks based on the amount of data you analyze. This means that a start-up with low revenue, it can be difficult to manage the costs of this tool. It would be better if there were custom price plans so that everyone can afford to use the tool.

Published 4 months ago
Verified
user
It integrates well for application and website needs of the developers. This provides them with a wider platform to manage their apps and track activities with ease. The...



What do you think about this review? Great Poor
Published 5 months ago
Verified
user
It takes analysis to a whole new level. The push app and A/B testing features in the tool allows it to track the activities in your website and know what your users want....



What do you think about this review? Great Poor
Published 5 months ago
Verified
user
It offers a great platform on which you can keep track of the behaviors of your visitors to your website. This is made possible through tracking of the events or...



What do you think about this review? Great Poor
Published 5 months ago
Verified
user

What do you think about this review? Great Poor
Published 7 months ago
Verified
user
When you compare with Google analytics, Mixpanel is over and above the best tool for tracking the performance of your app. It is easy to set up queries and scales well...



What do you think about this review? Great Poor
Published 7 months ago
Verified
user
Since I work for a SaaS company, we need to know what our users are looking for so that we can determine their needs and fulfill them on the same. Mixpanel has come out...



What do you think about this review? Great Poor
Published 7 months ago
Verified
user
It helps you to know the visitors to your website well. You can track data that is coming for people who visit your website with ease. When compared with Google...



What do you think about this review? Great Poor
Published 8 months ago
Verified
user
It not only tracks users but also activities that those users were involved in your website. This helps you to identify your users with the activities that were involved...



What do you think about this review? Great Poor
Published 9 months ago
Verified
user
The customer support is a fast and reliable. The tool offers quality and reliable features for your analytics needs. You can utilize the A/B testing features and in-app...



What do you think about this review? Great Poor

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