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Mixpanel Review

Mixpanel
Our score: 8.9 User satisfaction: 98%

What is Mixpanel?

Mixpanel is an advanced analytics solution that can be deployed for both mobile and web. While most analytics platforms gauge page views, Mixpanel takes a different approach by measuring and analyzing the actions or steps taken by people who enter your system or application. With Mixpanel, an action can be anything. For instance, it can range from someone uploading an image, streaming a video, or sharing a post.

Mixpanel was designed and developed to enable companies and organizations, regardless of size, to monitor and effectively analyze user behavior. This particular functionality was once once reserved for large, heavily funded organizations. Thanks to Mixpanel, customer behavior tracking is now a breeze to companies large and small, no matter how limited their time and funding.

Overview of Mixpanel Benefits

Mixpanel delivers reliable and accurate customer behavior analytics for mobile and web applications. In a single month, Mixpanel evaluates 67 billion actions and then presents that data to its users in a clear, comprehensive, and easy-to-digest manner. Whether your app is web-based, or on iOS and Android, you have the ability to easily measure actions and not just mere page views.

While most data analyses often mean writing SQL queries, which is easy for engineers and data scientists, the same can’t be said for normal individuals who just want to have information that doesn’t need to be deciphered. Data analytics need not to be hard. With Mixpanel, you get a simple and straightforward interface that allows you to drill in and discover how people behave within your app giving you a closer look at how they use it and provides you insight on how how to further improve your product.

Simply put, Mixpanel is an event-centric platform where tracking does not mean recording and assessing pageviews and clicks. It is a platform that gauges your app based on events. Businesses have used Mixpanel to track events, make sales funnels and spot trends. Mixpanel is more targeted compared to other analytics service providers and the data they deliver has lots of possibilities to offer. With billions of events and insights that Mixpanel can help you gather, enhancing your product based on your users’ actions has just become a walk in the park.

Overview of Mixpanel Features

  • Notifications
  • A/B Testing
  • Bookmarks
  • Annotations
  • Versatile Data Visualization
  • Point and Click Analytics
  • Visual Coding
  • iOS and Android Compatibility
  • Mobile Surveys
  • Autotrack
  • Retention Features
  • Customer Engagement

Mixpanel Position In Our Categories

Because businesses have special business-related wants, it is only sensible they avoid adopting an all-encompassing, ”best” software product. Be that as it may, it is troublesome to try to stumble on such a software product even among sought-after software products.
The reasonable thing to undertake can be to note down the numerous major factors that merit deliberation like key features, price plans, technical skill competence of staff, organizational size, etc. Thereafter, you must do your product research through and through. Go over some Mixpanel reviews and explore each of the software products in your list in detail. Such all-encompassing product research can make sure you drop poorly fit apps and select the system that offers all the benefits you require business requires to be successful.

Position of Mixpanel in our main categories:

TOP 10

Mixpanel is one of the top 10 Conversion Rate Optimization Software products

If you are interested in Mixpanel it may also be beneficial to investigate other subcategories of Conversion Rate Optimization Software collected in our base of SaaS software reviews.

Enterprises have different needs and requirements and no software application can be perfect in such a scenario. It is futile to try to find an ideal off-the-shelf software app that meets all your business wants. The wise thing to do would be to modify the system for your specific needs, staff member skill levels, finances, and other factors. For these reasons, do not hurry and subscribe to well-publicized trendy systems. Though these may be widely used, they may not be the perfect fit for your unique wants. Do your groundwork, look into each short-listed platform in detail, read a few Mixpanel Conversion Rate Optimization Software reviews, speak to the maker for clarifications, and finally choose the product that presents what you need.

How Much Does Mixpanel Cost?

Mixpanel Pricing Plans:

Free Trial

Engagement Plans FREE

FREE

Engagement Plans STARTUP

$999/year

Engagement Plans ENTERPRISE

By quote

People Plans FREE

FREE

People Plans ANNUAL

$999/year

People Plans ENTERPRISE

ENTERPRISE

Mixpanel offers six pricing plans depending on the number of data points you need:

Engagement Plans

FREE

  • 5M data points/month
    5 projects
  • Limited core reports
  • 60 day data history
  • 3 members/project

STARTUP

$ 999/year (billed annually)

  • Starting at 10M data points/year
  • Everything in Free plus
  • Limited core reports
  • 12 month data history
  • 5 members / project
  • Unlimited saved reports

ENTERPRISE

Quote-based

  • Everything in Startup plus
  • Unlimited data history
  • Premium support
  • Roles and permissions
  • Single sign-on
  • Professional services
  • Customer success manager

People Plans

FREE

  • 1K PROFILES

ANNUAL

$ 999/year

  • Starting at 50,000 profiles

ENTERPRISE

Quote-based

All People Plans include:

  • Customizable people profiles
  • Activity feed
  • Notifications and messaging
  • Predictive analytics

User Satisfaction

Positive Social Media Mentions 45
Negative Social Media Mentions 1

We realize that when you make a decision to buy Conversion Rate Optimization Software it’s important not only to see how experts evaluate it in their reviews, but also to find out if the real people and companies that buy it are actually satisfied with the product. That’s why we’ve created our behavior-based Customer Satisfaction Algorithm™ that gathers customer reviews, comments and Mixpanel reviews across a wide range of social media sites. The data is then presented in an easy to digest form showing how many people had positive and negative experience with Mixpanel. With that information at hand you should be equipped to make an informed buying decision that you won’t regret.

Video

https://www.youtube.com/watch?v=NKzdqRE1Djk

Technical details

Devices Supported

  • Windows
  • Android
  • iPhone/iPad
  • Mac
  • Web-based

Deployment

  • Cloud Hosted

Language Support

  • English

Pricing Model

  • Monthly payment
  • Quote-based

Customer Types

  • Small Business
  • Large Enterprises
  • Medium Business
  • Freelancers

What Support Does This Vendor Offer?

  • email
  • phone
  • live support
  • training
  • tickets

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Top Competitors To Mixpanel By Price

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Mixpanel Comparisons

Mixpanel user reviews

It has a good design

Read full review >
Pamela
4/5

Overall Impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 15.09.2018 Company Size: 11-50 Employees Industry: Internet

Helps us develop apps based on the needs of the users

Read full review >
Armando
4/5

Overall Impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 26.08.2018 Company Size: More than 100 Employees Industry: Information Technology and Services

Helps to pinpoint users based on their needs

Read full review >
Kenny
4/5

Overall Impression

4/5

Customer Support

5/5

Value for Money

4/5

Ease of Use

Published on: 20.08.2018 Company Size: More than 100 Employees Industry: Computer Software

Better tracking of how many people visit our website

Read full review >
Brenda
4/5

Overall Impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 17.04.2018 Company Size: 11-50 Employees Industry: Internet

The best analytics tool for our needs

Read full review >
Lena
4/5

Overall Impression

4/5

Customer Support

5/5

Value for Money

4/5

Ease of Use

Published on: 09.03.2018 Company Size: 1-10 Employees Industry: Entertainment

What are Mixpanel pricing details?

Mixpanel Pricing Plans:

Free Trial

Engagement Plans FREE

FREE

Engagement Plans STARTUP

$999/year

Engagement Plans ENTERPRISE

By quote

People Plans FREE

FREE

People Plans ANNUAL

$999/year

People Plans ENTERPRISE

ENTERPRISE

Mixpanel offers six pricing plans depending on the number of data points you need:

Engagement Plans

FREE

  • 5M data points/month
    5 projects
  • Limited core reports
  • 60 day data history
  • 3 members/project

STARTUP

$ 999/year (billed annually)

  • Starting at 10M data points/year
  • Everything in Free plus
  • Limited core reports
  • 12 month data history
  • 5 members / project
  • Unlimited saved reports

ENTERPRISE

Quote-based

  • Everything in Startup plus
  • Unlimited data history
  • Premium support
  • Roles and permissions
  • Single sign-on
  • Professional services
  • Customer success manager

People Plans

FREE

  • 1K PROFILES

ANNUAL

$ 999/year

  • Starting at 50,000 profiles

ENTERPRISE

Quote-based

All People Plans include:

  • Customizable people profiles
  • Activity feed
  • Notifications and messaging
  • Predictive analytics

What integrations are available for Mixpanel?

Mixpanel integrates with the following business systems and applications:

  • Zapier
  • iOS Integration
  • Javascript integration
  • Optimizely
  • GitHub
  • Gainsight
  • Visual Website Optimizer
  • Customer.io
  • Tealium
  • Ionic
  • Segment.io
  • LiveChat
  • Adjust

Mixpanel average rating:

Average score
4.6/5 (9 user reviews)
4/5

Overall Impression

4/5

Customer Support

5/5

Value for Money

4/5

Ease of Use

Write your own review of this product

ADD A REVIEW

The most favorable review

Jim

PROS: Since I work for a SaaS company, we need to know what our users are looking for so that we can determine their needs and fulfill them on the same. Mixpanel has come out to help us with this as we can get all the statistics that relate to how many users are active and what they were looking for in our app. It has great reporting capabilities and the setup is easy for anyone.

CONS: All is good with the tool apart from the price part. At the moment, we are expecting more users for our app which will send the price to go high. This is because Mixpanel pricing plans are based on the amount of users you have.

Reviewed 2 years ago

Read full review >

The least favorable review

Yolanda

PROS: The customer support is a fast and reliable. The tool offers quality and reliable features for your analytics needs. You can utilize the A/B testing features and in-app notifications for users who have accessed your app. This feature tracks activities of your users and which devices they used to access your app to help you provide tailored services.

CONS: The more you have to track the higher you have to pay for the service. It tracks based on the amount of data you analyze. This means that a start-up with low revenue, it can be difficult to manage the costs of this tool. It would be better if there were custom price plans so that everyone can afford to use the tool.

Reviewed 2 years ago

Read full review >

More reviews from 9 actual users:

Sort by:

Latest
  • Latest
  • Most useful
  • Most positive
  • Most negative

It has a good design

Read full review >
Pamela
4/5

Overall Impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 15.09.2018 Company Size: 11-50 Employees Industry: Internet

PROS: It integrates well for application and website needs of the developers. This provides them with a wider platform to manage their apps and track activities with ease. The tool is well documented such that it offers top-notch tracking and analytics solutions for developers. Also, it has quality design which adds to its efficiency.

CONS: Although it is documented well, the tool has some issues with it. It is not easy to delete an alias user on your own. You need extra help which can be disappointing and time consuming. Such issues limit users from addressing more worthy queries and an improvement on this would be better.

What do you think about this review? Great Poor

Helps us develop apps based on the needs of the users

Read full review >
Armando
4/5

Overall Impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 26.08.2018 Company Size: More than 100 Employees Industry: Information Technology and Services

PROS: It takes analysis to a whole new level. The push app and A/B testing features in the tool allows it to track the activities in your website and know what your users want. It is the modern version of an analysis tool that comes to help out developers in a great way. For my case, it has helped me to cut my analysis work by half and bring in more features that I did not know existed. The fact that it can analyze, track bugs in the app makes it an even more effective tool. You can track all the activities in your application through accurate and in-depth analysis.

CONS: Despite the tool offering the best analysis for any developer, it is not that user friendly. The documentation is complex for any developer who is a beginner. It has a learning curve and thus not easy for a beginner to get around all the features the tool has to offer in a short period.

What do you think about this review? Great Poor

Helps to pinpoint users based on their needs

Read full review >
Kenny
4/5

Overall Impression

4/5

Customer Support

5/5

Value for Money

4/5

Ease of Use

Published on: 20.08.2018 Company Size: More than 100 Employees Industry: Computer Software

PROS: It offers a great platform on which you can keep track of the behaviors of your visitors to your website. This is made possible through tracking of the events or activities that take place. You are able to know exactly what a section of users did on your website. This way, you can target leads based on what they are looking for and thus tailored marketing strategy. Where visitors are no longer engaging in activities they were engaging before, you can find ways to ring them back.

CONS: They only have email as a way to reach the customer support. Although the email response is fast, it would be better if I could get a live chat or even a phone call. Getting reports of analysis data on which devices were used to access our app the most is not easy. So is when you want to get data on devices that least accessed our app. This could also be made easier.

What do you think about this review? Great Poor

Better tracking of how many people visit our website

Read full review >
Brenda
4/5

Overall Impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 17.04.2018 Company Size: 11-50 Employees Industry: Internet

PROS: It provides better analytical solutions as compared to other software application in the same industry. You can follow up on how often a particular link is being clicked with the help of this tool. It also has a flow chart that allows you to check on the activities of the users. On top of that, it is free even for websites with high traffic or rank. However, you need to include on your website the powered by Mixpanel button.

CONS: It does not integrate as it should with other analytics applications such as Google. It would be better if this integration was intuitive as this would help the tool work well on our part. When it comes to analysis, Google has many users and thus such integration would lead to more accurate results in terms of analytics.

What do you think about this review? Great Poor

The best analytics tool for our needs

Read full review >
Lena
4/5

Overall Impression

4/5

Customer Support

5/5

Value for Money

4/5

Ease of Use

Published on: 09.03.2018 Company Size: 1-10 Employees Industry: Entertainment

PROS: When you compare with Google analytics, Mixpanel is over and above the best tool for tracking the performance of your app. It is easy to set up queries and scales well with their pricing plans. This is not the case with Google analytics. It makes it easy for frontend developers when they want to use the tool in coding. This is due to how it integrates well with other tools. Developers can drop the code fast and proceed with tracking the activities or users instead. The customer support is top-notch and they have an informative blog to help you out on the same.

CONS: It can be an expensive platform, especially if the apps you develop are on a freemium plan. This means that little revenue is coming and but you end up paying for Mixpanel. It is mostly the case for those who are managing a consumer app. As for the user interface, it has a learning curve which implies that those who are not tech savvy can take a lot of time to get to explore all the features of the product. It would be better in future is they could improve the product based on the issues we face while using the product.

What do you think about this review? Great Poor

Quality tracking for our users’ behaviors

Read full review >
Jim
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 25.02.2018 Company Size: 11-50 Employees Industry: Internet

PROS: Since I work for a SaaS company, we need to know what our users are looking for so that we can determine their needs and fulfill them on the same. Mixpanel has come out to help us with this as we can get all the statistics that relate to how many users are active and what they were looking for in our app. It has great reporting capabilities and the setup is easy for anyone.

CONS: All is good with the tool apart from the price part. At the moment, we are expecting more users for our app which will send the price to go high. This is because Mixpanel pricing plans are based on the amount of users you have.

What do you think about this review? Great Poor

Better than Google Analytics

Read full review >
Clifton
4/5

Overall Impression

4/5

Customer Support

5/5

Value for Money

4/5

Ease of Use

Published on: 09.02.2018 Company Size: 11-50 Employees Industry: Computer Software

PROS: It helps you to know the visitors to your website well. You can track data that is coming for people who visit your website with ease. When compared with Google analytics, it offers a far much better tracking solution for the events taking place in your website. You can thus be able to know your leads, how to handle them and create personas on the same.

CONS: It offers a friendly user interface in the case of setting up the system to track activities and page loads for your website. However, it can be complex in so many ways which will require you to have a developer at your disposal for the advanced part. This comes when you are comparing the statistics you have collected with the tool against the actual data.

What do you think about this review? Great Poor

Helps to retain customers on our site

Read full review >
Jeff
4/5

Overall Impression

4/5

Customer Support

5/5

Value for Money

4/5

Ease of Use

Published on: 15.01.2018 Company Size: More than 100 Employees Industry: Design

PROS: It not only tracks users but also activities that those users were involved in your website. This helps you to identify your users with the activities that were involved in your website. For example, what they bought and where they visited. With that information, you can you can add another service and properties to the system such that you send tailored emails to specific visitors or leads.

CONS: The implementation process of the tool is complex and not intuitive. The setup is not well thought out for beginner or for a first time user of Mixpanel. It would be better if it was a stepwise process such that you implement one strategy at a time. Also, it does not offer a solution on how you can interact or build relationships through in-page texts.

What do you think about this review? Great Poor

A great tool during software development and implementation

Read full review >
Yolanda
3/5

Overall Impression

3/5

Customer Support

4/5

Value for Money

3/5

Ease of Use

Published on: 07.01.2018 Company Size: 1-10 Employees Industry: Telecommunications

PROS: The customer support is a fast and reliable. The tool offers quality and reliable features for your analytics needs. You can utilize the A/B testing features and in-app notifications for users who have accessed your app. This feature tracks activities of your users and which devices they used to access your app to help you provide tailored services.

CONS: The more you have to track the higher you have to pay for the service. It tracks based on the amount of data you analyze. This means that a start-up with low revenue, it can be difficult to manage the costs of this tool. It would be better if there were custom price plans so that everyone can afford to use the tool.

What do you think about this review? Great Poor
Reviewed By Nestor Gilbert
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