Quality tracking for our users’ behaviors

What are the best aspects of this product?

Since I work for a SaaS company, we need to know what our users are looking for so that we can determine their needs and fulfill them on the same. Mixpanel has come out to help us with this as we can get all the statistics that relate to how many users are active and what they were looking for in our app. It has great reporting capabilities and the setup is easy for anyone.

What aspects are problematic or could work better?

All is good with the tool apart from the price part. At the moment, we are expecting more users for our app which will send the price to go high. This is because Mixpanel pricing plans are based on the amount of users you have.

What specific problems in your company were solved by this product?

When you track users only, you will not be able to know what they did on your app. However, when you track both users and activities they did on your app, you can determine their behavior and their needs in general. This is what Mixpanel has equipped us. We can now track behavior of our users and thus produce based on their needs. This is good for business and we have seen that growth. The setup process is simple which allowed our marketer to save time in the process.

Are you a current user of this product?

Yes