The best analytics tool for our needs

What are the best aspects of this product?

When you compare with Google analytics, Mixpanel is over and above the best tool for tracking the performance of your app. It is easy to set up queries and scales well with their pricing plans. This is not the case with Google analytics. It makes it easy for frontend developers when they want to use the tool in coding. This is due to how it integrates well with other tools. Developers can drop the code fast and proceed with tracking the activities or users instead. The customer support is top-notch and they have an informative blog to help you out on the same.

What aspects are problematic or could work better?

It can be an expensive platform, especially if the apps you develop are on a freemium plan. This means that little revenue is coming and but you end up paying for Mixpanel. It is mostly the case for those who are managing a consumer app. As for the user interface, it has a learning curve which implies that those who are not tech savvy can take a lot of time to get to explore all the features of the product. It would be better in future is they could improve the product based on the issues we face while using the product.

What specific problems in your company were solved by this product?

It beats all its competitors in terms of better analytics. We are large in terms of users and activities that take place with our apps. In that case, we need to track o statistics for both users and activities. Mixpanel offers both which puts us in a better position. It is a robust and affordable tool, based on our size, which delivers according to our needs.

Are you a current user of this product?

Yes