A highly robust platform.

What are the best aspects of this product?

NetBase is suitable for any new business, research, exploring broad topics, and seeking out sub-trends. It's able to dive into deeper sentiment level and behaviors of other platforms via NLP and themes. The platform is flexible and ensure you're able to filter and cut out data in any way possible. It does this swiftly.

What aspects are problematic or could work better?

I've got a ton of experience writing boolean queries in social listening platforms. The option for boolean in Netbase isn't really user-friendly. Getting to know the platform's basic query structure when not opting for boolean can be a bit difficult to learn. Inspite of its strengths, it's still expensive for a majority of users.

What specific problems in your company were solved by this product?

Netbase is typically utilized by our own measurement and insights group. They also support business units via the whole agency itself. The platform caters to our needs in reseach and planning. This also goes for measurement processes and listening for social accounts.

Are you a current user of this product?

Yes