Addressing our needs for deeper research and effective tracking

What are the best aspects of this product?

NetBase does a great job getting to a deeper level of sentiment and behaviors/attitudes The highly flexible platform lets you cut and filter your data quickly. Their NLP is very strong with the ability to distinguish subject in sentences and then apply analysis based on either the subject or sentence. Its customizable dashboards are perfect for client reporting and drastically reduce the amount of time spent preparing recurring reports and decks.

What aspects are problematic or could work better?

NetBase's option for boolean is not as user-friendly. It also gets pretty pricey for organizations with only a handful of users. Also, if you need having 100% of the data (e.g. for tracking a Twitter hashtag campaign or sweepstakes), you must enable the firehose. Otherwise the decahose is used and then the sample is projected to estimated universe count. This can be a problem in some cases.

What specific problems in your company were solved by this product?

The platforms addresses our needs for planning and research, as well as for some measurement practices like campaign tracking and ongoing social listening for social accounts. It also helps us address business questions like what people are saying, why they are saying it, what is driving their behaviors, and more.

Are you a current user of this product?

Yes