An insightful tool that offers a holistic view of conversations online

What are the best aspects of this product?

You can get a holistic view of a conversation online through NetBase. Even though you will have to run multiple keyword sets, the final product can provide valuable insights if you if you know how to use it.

What aspects are problematic or could work better?

You can't get a full picture without supplementing it with other tools since it doesn't automatically pull in content from source such as Facebook, LinkedIn,etc. all at once. I also don't like that often times the most used terms, hashtags, and things are too obvious. It also seems that though sentiment may be a worthwhile metric, it typically only makes up such a small percentage of the total mentions or posts that it does not seem to be valuable.

What specific problems in your company were solved by this product?

It has helped us find hot topics of conversation to create content for, join existing conversations, and draw insights and recommendations from the data as a whole.

Are you a current user of this product?

Yes