Providing an unparalleled level of insight to our team

What are the best aspects of this product?

I love the emotional intelligence built into NetBase. It provides a level of insight that we otherwise wouldn't have been able to receive. It also saves my team hours of manually analyzing comments from a wide variety of sources online. The word clouds are so useful to incorporate in our presentations, letting us dig in to individual comments so we can reach out to those that have negative sentiment and turn them into brand advocates.

What aspects are problematic or could work better?

No major complaints. I would like to see Pinterest integrated into the platform in the future though.

What specific problems in your company were solved by this product?

It lets us review keywords that drive sentiment to understand what posts are most popular and even see the top contributors to our content. The sentiment drivers are very useful to help us understand where we are successful, and, more importantly, where we can improve. It also helps us operationally to identify issues before they get to be reported.

Are you a current user of this product?

Yes