What are the best aspects of this product?
They offered me a number of ways in analyzing data. As long as you've gone through comprehensive training on what the tool is offering to unearth marketing insights. I love its unlimited themes and topics. You learn to be creative with them.
What aspects are problematic or could work better?
There's nothing specific that I hate. But if there's one aspect that social listening tools can do is by segregating data that remains unstructured into similar topics and content. A majority of listenin tools are set up in a query-based manner.
What specific problems in your company were solved by this product?
Behaviors that are audience-based, their passions, and specific interests are essential things we need to try in aquiring comprehensive understanding. Once you own specific themes/topics for analysis, this would greatly help in a big way. By that would mean knowing a wide range of nuances and quantifying them.
Are you a current user of this product?
What is your role with this product?
How long have you been using this product?
What is your company size?
More than 100 Employees
What is your industry?
Marketing and Advertising
Did your company use a different software before this one?
How many people in your company actively use this product?
How long is your contract with the vendor?