Simple way to start split testing

What are the best aspects of this product?

Its UI is simple and easy to set up, I am able to set tasks to my employees who are not in technical departments and they can use it for testing whatever they want and need. We use optimizations with thousands of weekly hits and the optimizers make huge difference to how fast we are able to improve our funnel. Optimizely provides us with measurable results so we can make big swings when it comes to our conversions.

What aspects are problematic or could work better?

We had to find an engineer for creating the integration, but it was fast. I wish they could make the UI more clear when it comes to results so we can better see which test have won and how to make some changes.

What specific problems in your company were solved by this product?

I have to say that split testing small changes is very difficult, we used to hire an engineer to set up the split testing and to push new updates for each test. Now we have Optimizely and they can work independently and the test can run in minutes instead of hours. It saves us the time and money.

Are you a current user of this product?

Yes